I am a seasoned copywriter and brand storyteller who thrives in fast-paced environments and excels at turning complex concepts into clear, engaging content. I bring meticulous attention to detail, strong organizational skills, and a collaborative, team-oriented approach to every project. I’m passionate about crafting messages that resonate with target audiences and supporting smooth day-to-day operations. Over the years I’ve led creative concepts for agency accounts, written advertising materials, and steered campaigns from planning to completion. I’ve worked with healthcare brands, Roche Diagnostics and Abbott Vascular, and I pride myself on delivering compelling copy that drives results while adapting to changing needs.

Chris Crane

I am a seasoned copywriter and brand storyteller who thrives in fast-paced environments and excels at turning complex concepts into clear, engaging content. I bring meticulous attention to detail, strong organizational skills, and a collaborative, team-oriented approach to every project. I’m passionate about crafting messages that resonate with target audiences and supporting smooth day-to-day operations. Over the years I’ve led creative concepts for agency accounts, written advertising materials, and steered campaigns from planning to completion. I’ve worked with healthcare brands, Roche Diagnostics and Abbott Vascular, and I pride myself on delivering compelling copy that drives results while adapting to changing needs.

Available to hire

I am a seasoned copywriter and brand storyteller who thrives in fast-paced environments and excels at turning complex concepts into clear, engaging content. I bring meticulous attention to detail, strong organizational skills, and a collaborative, team-oriented approach to every project. I’m passionate about crafting messages that resonate with target audiences and supporting smooth day-to-day operations.

Over the years I’ve led creative concepts for agency accounts, written advertising materials, and steered campaigns from planning to completion. I’ve worked with healthcare brands, Roche Diagnostics and Abbott Vascular, and I pride myself on delivering compelling copy that drives results while adapting to changing needs.

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Work Experience

Assistant Manager / Linen Department at EPTING EVENTS
October 23, 2023 - Present
Prepare, organize, and supply linens (napkins and tablecloths) and other decorations for 6 or more weekly client events.
Freelance Writer at EXCITANT HEALTH CARE
December 30, 2010 - May 31, 2023
Clients included Resilia, RedHill Bio and Zoetis Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content. Organized material to research and complete writing tasks. Tailored writing style and tone to match various clients' brand voices, enhancing their connection with target audiences. Wrote advertising material for use by publication, broadcast or internet media.
Senior Copywriter at AD AIR GREENE MCCANN
June 24, 2008 - December 29, 2010
Company Overview: Primary agency in the Southeastern United States for McCann Healthcare – the largest healthcare marketing and advertising network in the world. • Lead writer and creative contact for Roche Diagnostics and Abbott Vascular working directly with executive account team on all client projects. Developed creative concepts for all agency accounts – Stiefel, RelayHealth (McKesson), Steris, Philips Respironics and others. Spearheaded new business initiative involving strategic development and multiple creative tactics. • Collaborated with the design team to create visually appealing and effective ad campaigns.
Copywriter at Palio Communications
August 24, 2006 - June 1, 2008
Company Overview: Full-spectrum advertising and communications agency and part of the InVentiv Health network. Key member of pitch teams that won Byetta, Fosrenol and Flutiform accounts increasing agency billings by more than 30%. Lead writer for Shire. Reviewed and edited final copy for accuracy and to correct grammar errors. Customized brand message to reach and capture target audience interest and drive engagement. Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.Supported client projects from planning to on-time completion of quality deliverables. Researched industry trends and customer preferences to inform copywriting efforts.

Education

Certificate of Copywriting at Creative Circus
July 10, 1994 - September 12, 1996
Bachelor of Arts English at Washington & Lee University
September 10, 1986 - June 1, 1990

Qualifications

Certificate of Copywriting
July 10, 1994 - September 12, 1996

Industry Experience

Media & Entertainment, Healthcare, Professional Services