Available to hire
Hi, I’m Chris Crane, a collaborative copywriter and content creator with a passion for clear messaging and compelling brand stories. I thrive in fast-paced environments, aligning creative concepts with client goals and turning complex information into engaging, accessible content.
Over the years I’ve led copywriting for major healthcare brands, developed brand voice across campaigns, and built strong client partnerships. I’m known for attention to detail, excellent communication, and a habit of delivering polished work on time while supporting sales and marketing objectives.
Experience Level
Language
English
Fluent
Work Experience
Assistant Manager / Linen Department at EPTING EVENTS
October 23, 2023 - PresentPrepare, organize, and supply linens (napkins and tablecloths) and
other decorations for 6 or more weekly client events.
Freelance Writer at EXCITANT HEALTH CARE
December 30, 2010 - May 31, 2023Clients included Resilia, RedHill Bio and Zoetis
Utilized exceptional writing, editing, and proofreading skills to produce
engaging and error-free content. Organized material to research and complete writing tasks. Tailored writing style and tone to match various clients' brand voices,
enhancing their connection with target audiences. Wrote advertising material for use by publication, broadcast or internet media.
Senior Copywriter at AD AIR GREENE MCCANN
June 24, 2008 - December 29, 2010Company Overview: Primary agency in the Southeastern United States
for McCann Healthcare – the largest healthcare marketing and
advertising network in the world.
•
Lead writer and creative contact for Roche Diagnostics and Abbott
Vascular working directly with executive account team on all client
projects. Developed creative concepts for all agency accounts – Stiefel,
RelayHealth (McKesson), Steris, Philips Respironics and others.
Spearheaded new business initiative involving strategic development
and multiple creative tactics.
•
Collaborated with the design team to create visually appealing and
effective ad campaigns.
Copywriter at Palio Communications
August 24, 2006 - June 1, 2008Company Overview: Full-spectrum advertising and communications
agency and part of the InVentiv Health network.
Key member of pitch teams that won Byetta, Fosrenol and Flutiform
accounts increasing agency billings by more than 30%. Lead writer for
Shire.
Reviewed and edited final copy for accuracy and to correct grammar errors. Customized brand message to reach and capture target audience interest and drive engagement. Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.Supported client projects from planning to on-time completion of quality deliverables. Researched industry trends and customer preferences to inform copywriting efforts.
Co-Assistant Manager, Linen Department at Epting Events
January 1, 2023 - PresentOversee linen department operations, coordinate daily activities, and ensure smooth service delivery in a fast-paced event production environment.
Freelance Writer at Excitant Health Care
January 1, 2011 - December 31, 2023Wrote, edited, and proofread content; led copy for Roche Diagnostics and Abbott Vascular; collaborated with executive account teams; developed creative concepts and drove engaging campaigns; supported new business initiatives.
Senior Copywriter at Adair Green McCann
January 1, 2008 - December 31, 2010Reviewed and edited final copy for accuracy; customized brand messages; transformed complex information into accessible content; supported client projects from planning to delivery; researched industry trends to inform copywriting efforts.
Education
Certificate of Copywriting at Creative Circus
July 10, 1994 - September 12, 1996Bachelor of Arts English at Washington & Lee University
September 10, 1986 - June 1, 1990Qualifications
Certificate of Copywriting
July 10, 1994 - September 12, 1996Bachelor of Arts in English
September 10, 1986 - June 1, 1990Industry Experience
Media & Entertainment, Healthcare, Professional Services, Education, Software & Internet
Experience Level
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter in Athens today.