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I’m a strategic Creative Director with 20+ years of experience delivering brand transformation, creative direction and integrated marketing solutions across banking, telecom, aviation and emerging businesses. I translate business strategy into brand architecture, visual identity systems and high-impact campaigns across digital, social and physical channels. I excel at creative leadership, stakeholder management and building high-performing teams, while improving creative operations and driving measurable business growth. I also experiment with AI-driven workflows to accelerate ideation and execution, helping brands stay ahead in fast-paced markets.…I’m a strategic Creative Director with 20+ years of experience delivering brand transformation, creative direction and integrated marketing solutions across banking, telecom, aviation and emerging businesses. I translate business strategy into brand architecture, visual identity systems and high-impact campaigns across digital, social and physical channels. I excel at creative leadership, stakeholder management and building high-performing teams, while improving creative operations and driving measurable business growth. I also experiment with AI-driven workflows to accelerate ideation and execution, helping brands stay ahead in fast-paced markets.

JO HN THOTTAN

Creative Director, Art Director, Concept Visualizer, +2

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I’m a strategic Creative Director with 20+ years of experience delivering brand transformation, creative direction and integrated marketing solutions across banking, telecom, aviation and emerging businesses. I translate business strategy into brand architecture, visual identity systems and high-impact campaigns across digital, social and physical channels. I excel at creative leadership, stakeholder management and building high-performing teams, while improving creative operations and driving measurable business growth. I also experiment with AI-driven workflows to accelerate ideation and execution, helping brands stay ahead in fast-paced markets.…I’m a strategic Creative Director with 20+ years of experience delivering brand transformation, creative direction and integrated marketing solutions across banking, telecom, aviation and emerging businesses. I translate business strategy into brand architecture, visual identity systems and high-impact campaigns across digital, social and physical channels. I excel at creative leadership, stakeholder management and building high-performing teams, while improving creative operations and driving measurable business growth. I also experiment with AI-driven workflows to accelerate ideation and execution, helping brands stay ahead in fast-paced markets.

Available to hire

I’m a strategic Creative Director with 20+ years of experience delivering brand transformation, creative direction and integrated marketing solutions across banking, telecom, aviation and emerging businesses. I translate business strategy into brand architecture, visual identity systems and high-impact campaigns across digital, social and physical channels.

I excel at creative leadership, stakeholder management and building high-performing teams, while improving creative operations and driving measurable business growth. I also experiment with AI-driven workflows to accelerate ideation and execution, helping brands stay ahead in fast-paced markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director / Consultant at Genesis Consilio

January 1, 2023 - Present

Independent creative consultancy advising organizations on brand positioning, identity systems and integrated creative execution. Lead strategy, creative direction and visual identity development for start-ups and growth-stage companies; advise founders on positioning and marketing strategy; develop integrated campaigns and digital storytelling ecosystems; design scalable visual identity systems and brand guidelines; implement AI-powered workflows to speed concept development and execution; provide stakeholder leadership during brand transformation initiatives.

Creative Lead at National Bank of Kuwait (NBK)

July 1, 2016 - February 28, 2023

Senior in-house creative leader driving brand modernization and integrated communications within a highly regulated financial institution. Directed brand strategy, creative direction and omnichannel campaigns; led brand transformation, refreshed visual identity systems and brand governance; delivered campaigns across digital, social, branch and customer experience touchpoints; built and led a high-performing in-house creative team; established operations processes to improve efficiency and output consistency; collaborated with cross-functional teams to align creative with business goals.

CCO (Creative Strategy Consultant - Remote) at Fenix Air

March 1, 2020 - December 31, 2022

Advised leadership on brand creation and digital storytelling for an aviation training academy. Brand development, strategy, positioning and visual identity; defined content strategy and marketing frameworks across digital and social channels; built scalable brand systems and communication guidelines; delivered creative direction and storytelling for web and social content with AI-generated visualization.

Creative Director / Partner at EWD

September 1, 2014 - June 30, 2016

Boutique web development studio leading creative strategy, brand positioning and integrated marketing projects. Managed cross-functional teams delivering digital marketing, branding and campaign execution; strengthened creative operations and workflows; partnered with clients on brand positioning to improve market differentiation.

Associate Creative Director at Ogilvy & Mather

April 1, 2012 - July 31, 2014

Led integrated marketing campaigns across telecom, retail and financial services; delivered creative strategy and campaign execution across digital, print and social media; collaborated with strategists, media and client stakeholders; supported new business pitches through high-impact concepts.

Senior Art Director at Leo Burnett

November 1, 2008 - March 31, 2012

Delivered integrated campaigns across print, OOH, retail and experiential channels; led art direction and visual design ensuring brand consistency and creative excellence; collaborated with copy, media and production teams.

Senior Art Director at JWT (J. Walter Thompson)

May 1, 2004 - October 31, 2008

Developed campaign concepts and creative strategy for telecom, banking and FMCG brands; contributed to award-winning campaigns; played a key role in campaign pitching, execution and storytelling.