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I am a rare hybrid of strategic thinking and hands-on execution, with 20+ years across top-tier agencies and founder-led ventures. Equally at home setting brand direction in the boardroom and shipping code in the browser. Currently open to senior Creative and Brand Strategy roles where depth of craft and strategic range are both valued. Highlights include: Brand + Digital: Virgin Australia rebrand team; Brand + 3D/CGI: Telstra rebrand team; Ed-Tech + Dev: Founded NSW Government-funded startup; Strategy: 4 Million Dollar capital raise for Australia’s first Renewable Energy Retailer.…I am a rare hybrid of strategic thinking and hands-on execution, with 20+ years across top-tier agencies and founder-led ventures. Equally at home setting brand direction in the boardroom and shipping code in the browser. Currently open to senior Creative and Brand Strategy roles where depth of craft and strategic range are both valued. Highlights include: Brand + Digital: Virgin Australia rebrand team; Brand + 3D/CGI: Telstra rebrand team; Ed-Tech + Dev: Founded NSW Government-funded startup; Strategy: 4 Million Dollar capital raise for Australia’s first Renewable Energy Retailer.

Todd Sotheren

Creative Director, Brand Strategist, Web Designer, +3

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I am a rare hybrid of strategic thinking and hands-on execution, with 20+ years across top-tier agencies and founder-led ventures. Equally at home setting brand direction in the boardroom and shipping code in the browser. Currently open to senior Creative and Brand Strategy roles where depth of craft and strategic range are both valued. Highlights include: Brand + Digital: Virgin Australia rebrand team; Brand + 3D/CGI: Telstra rebrand team; Ed-Tech + Dev: Founded NSW Government-funded startup; Strategy: 4 Million Dollar capital raise for Australia’s first Renewable Energy Retailer.…I am a rare hybrid of strategic thinking and hands-on execution, with 20+ years across top-tier agencies and founder-led ventures. Equally at home setting brand direction in the boardroom and shipping code in the browser. Currently open to senior Creative and Brand Strategy roles where depth of craft and strategic range are both valued. Highlights include: Brand + Digital: Virgin Australia rebrand team; Brand + 3D/CGI: Telstra rebrand team; Ed-Tech + Dev: Founded NSW Government-funded startup; Strategy: 4 Million Dollar capital raise for Australia’s first Renewable Energy Retailer.

Available to hire

I am a rare hybrid of strategic thinking and hands-on execution, with 20+ years across top-tier agencies and founder-led ventures. Equally at home setting brand direction in the boardroom and shipping code in the browser.

Currently open to senior Creative and Brand Strategy roles where depth of craft and strategic range are both valued. Highlights include: Brand + Digital: Virgin Australia rebrand team; Brand + 3D/CGI: Telstra rebrand team; Ed-Tech + Dev: Founded NSW Government-funded startup; Strategy: 4 Million Dollar capital raise for Australia’s first Renewable Energy Retailer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director at SuperFeast

October 1, 2023 - February 28, 2026

Led end-to-end creative at a premium health brand, shaping campaigns, design system, tone of voice, key messaging and assets, and spearheading 'The Humans of SuperFeast' brand storytelling platform. Directed concept through production across paid, organic and ecommerce touchpoints, repositioning brand identity from product to experience.

Founder at Hactivate

June 1, 2018 - July 1, 2020

Founded NSW Government‑funded Ed‑Tech startup to channel screen time into learning digital skills. Built platform, brand and product strategy from the ground up and led fundraising efforts; the venture aimed to address the industry-wide digital skills shortage.

Brand Strategist at Enova Community Energy

January 1, 2015 - December 31, 2017

Delivered pre-launch brand strategy and design for Australia’s first community-owned renewable energy retailer; contributed to the campaign and investment prospectus that secured seed funding and helped position Enova as a leading model in community energy.