I'm Todd Sotheren, founder of Creation Theory, a rare hybrid of strategic thinking and hands-on execution with 20+ years across top-tier agencies and founder-led ventures. I thrive setting brand direction in the boardroom and shipping code in the browser, delivering strategy, creative direction, UX, digital development and campaign execution across blue-chip brands and startups. I’m currently open to senior Creative and Brand Strategy roles where depth of craft and strategic range are both valued. I’ve led work across brand reinventions, digital product design, and high-impact storytelling, bringing holistic approaches from brand positioning to front-end build within a single engagement. My near-term focus is on roles that blend strategic leadership with hands-on execution, delivering measurable brand equity and seamless digital experiences.…I'm Todd Sotheren, founder of Creation Theory, a rare hybrid of strategic thinking and hands-on execution with 20+ years across top-tier agencies and founder-led ventures. I thrive setting brand direction in the boardroom and shipping code in the browser, delivering strategy, creative direction, UX, digital development and campaign execution across blue-chip brands and startups. I’m currently open to senior Creative and Brand Strategy roles where depth of craft and strategic range are both valued. I’ve led work across brand reinventions, digital product design, and high-impact storytelling, bringing holistic approaches from brand positioning to front-end build within a single engagement. My near-term focus is on roles that blend strategic leadership with hands-on execution, delivering measurable brand equity and seamless digital experiences.WWWW…