Creative Director and Strategist with 22+ years across brand, digital and behavioural practice—building end-to-end experiences from positioning through UX/UI to front-end delivery. Founder-led and hands-on, I lead integrated creative and strategy, with deep expertise in digital platforms, design systems, Shopify development and campaign execution for major Australian brands.…

Todd Sotheren

Creative Director and Strategist with 22+ years across brand, digital and behavioural practice—building end-to-end experiences from positioning through UX/UI to front-end delivery. Founder-led and hands-on, I lead integrated creative and strategy, with deep expertise in digital platforms, design systems, Shopify development and campaign execution for major Australian brands.…

Available to hire

Creative Director and Strategist with 22+ years across brand, digital and behavioural practice—building end-to-end experiences from positioning through UX/UI to front-end delivery.

Founder-led and hands-on, I lead integrated creative and strategy, with deep expertise in digital platforms, design systems, Shopify development and campaign execution for major Australian brands.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Director | Shopify Dev | UX at SuperFeast
October 1, 2023 - February 1, 2026
Led end-to-end creative at SuperFeast across campaigns, design system, tone of voice, core messaging and production assets. Directed creative from concept through to production across paid, organic and ecommerce touchpoints. Developed and led “The Humans of SuperFeast,” a brand storytelling platform that repositioned the identity around human narrative and elevated brand equity from product to experience.
Creative Director at SuperFeast
October 1, 2023 - February 28, 2026
Led end-to-end creative at a premium health brand, shaping campaigns, design system, tone of voice, key messaging and assets, and spearheading 'The Humans of SuperFeast' brand storytelling platform. Directed concept through production across paid, organic and ecommerce touchpoints, repositioning brand identity from product to experience.
Founder | NSW Government-Funded Ed-Tech Startup at Hactivate
June 1, 2018 - July 1, 2020
Built and launched an early-stage ed-tech platform funded by NSW Government. Prepared young people for success in the new economy by redirecting screen addiction into learning digital skills, helping address industry digital skills shortages. Single-handedly owned the platform, brand and product strategy from the ground up and delivered a quarter-million-dollar investment outcome.
Founder at Hactivate
June 1, 2018 - July 1, 2020
Founded NSW Government‑funded Ed‑Tech startup to channel screen time into learning digital skills. Built platform, brand and product strategy from the ground up and led fundraising efforts; the venture aimed to address the industry-wide digital skills shortage.
Brand Strategist at Enova Community Energy
January 1, 2015 - December 31, 2017
Delivered pre-launch brand strategy and design for Australia’s first community-owned renewable energy retailer; contributed to the campaign and investment prospectus that secured seed funding and helped position Enova as a leading model in community energy.

Education

Add your educational history here.

Qualifications

NSW Government Investment - Ed-Tech Startup
June 1, 2018 - July 1, 2020
Award School - Art Direction for the Advertising Industry
January 11, 2030 - March 25, 2026

Industry Experience

Education, Energy & Utilities, Retail, Media & Entertainment, Government, Professional Services, Software & Internet, Telecommunications

Skills

Experience Level