Hi! I have a degree in graphic design from Siglo 21 University in Córdoba, Argentina. I'm passionate about design and communication in all its forms. I feel comfortable working in a team and developing ideas collaboratively. I'm very enthusiastic about learning new creative approaches and the challenges of each project.…

Florencia Pedrosa

Hi! I have a degree in graphic design from Siglo 21 University in Córdoba, Argentina. I'm passionate about design and communication in all its forms. I feel comfortable working in a team and developing ideas collaboratively. I'm very enthusiastic about learning new creative approaches and the challenges of each project.…

Available to hire

Hi! I have a degree in graphic design from Siglo 21 University in Córdoba, Argentina.

I’m passionate about design and communication in all its forms. I feel comfortable working in a team and developing ideas collaboratively. I’m very enthusiastic about learning new creative approaches and the challenges of each project.

See more

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Diseñadora de ilustración y Diseño Gráfico at Cool Haas
December 31, 2024 - October 1, 2025
Desarrollo de ilustraciones para estampados, maquetación de catálogos y fotografía de producto; creación de piezas de identidad de marca para la línea de ropa de mujer.
Consultor de diseño gráfico at Interhacta
December 31, 2017 - October 1, 2025
Colaboré con una empresa de recursos humanos con sede en Santa Fe en un proyecto que abarcó el rebranding completo de la marca y la creación de su papelería institucional.
Diseño Institucional / Branding y Estrategia de Comunicación at Estudio Caramba (Freelance)
December 31, 2021 - October 1, 2025
Desarrollo de branding, estrategia de comunicación y elaboración de piezas institucionales; creación de un sistema de señalética e ilustración corporativa.
Branding y señaletica at General Collect (Profesional independiente)
December 30, 2021 - September 30, 2025
Jornada completa; desarrollo de branding y soluciones de señalización para mejora de experiencia de uso y orientación en entornos corporativos.

Education

Cursos Domestika – Ilustración digital at Domestika
January 11, 2030 - October 1, 2025
Licenciada en Diseño Gráfico at Universidad Empresarial Siglo 21
January 1, 2019 - October 1, 2025

Qualifications

Medalla de Oro en el Rally Creativo
January 1, 2020 - October 1, 2025
Beca FIAP en Buenos Aires
January 1, 2020 - October 1, 2025
English Language Studies (Fluency B2)
January 1, 2025 - October 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services, Education
    uniE621 Branding Handmade Fragrances
    Strategic rebranding and positioning for a handcrafted fragrance business (candles, fragrances, and diffusers). The project successfully transformed the brand, enhancing its perceived value and exclusivity through: New Slogan: Establishing itself as a "Fragrance Boutique." Strategic Naming: Creating unique names for the fragrances, associating them with experiences (e.g., Tropical Energy). Visual Identity: Developing a graphic style guide to ensure consistency and differentiation in the market. branding illustrator graphicdesigner designer logo…