Available to hire
Award-winning marketing strategist with years of experience driving customer engagement and revenue growth through data-driven initiatives. Proven track record managing international teams, implementing AI productivity workflows, and delivering measurable results across food service, luxury hospitality, fintech, and entertainment sectors—bridging traditional marketing excellence with cutting-edge AI integration to maximize efficiency and impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Search Marketing Specialist at GCommer ce Solutions
January 1, 2026 - PresentRemote leadership role focused on hospitality data management and paid search/SEO. Managed and optimized paid search campaigns across multiple accounts, monitoring budgets, bids, performance, and AI visibility to maximize ROI and reduce CPC. Conducted keyword research and competitive analysis to identify high-value search terms informing both SEO content strategy and PPC targeting. Performed on-page and technical SEO audits, improving site structure, meta tags, internal linking, and page speed to strengthen organic rankings. Analyzed campaign performance using tools such as SA360 and Google Ads, building reports and dashboards to track KPIs like CTR, conversion rate, and ROAS and inform stakeholder decisions.
Content Manager at Cendyn
January 1, 2020 - December 31, 2025Remote leadership role for global luxury hospitality. Directed an international team of writers, editors, and freelance content creators supporting 1,000+ luxury hospitality properties worldwide. Owned multi-channel content strategy including websites, advertising, blogs, social media, and email marketing campaigns. Pioneered AI productivity initiatives by creating documented workflows and best practices to increase content output efficiency. Collaborated daily with senior management, account managers, and project teams to deliver high-quality, SEO-optimized deliverables under fast-paced, deadline-driven conditions. Optimized performance by improving guest response rates via strategic content positioning and high-yield advertising formats.
Content Director at Rise ab le Media
January 1, 2019 - December 31, 2019Fast-growth marketing agency role in Milwaukee, WI. Led content creation strategy for emails, newsletters, web copy, and landing pages while rapidly scaling output as the agency grew. Produced performance-driven results, including achieving 40–50% email open rates across combined mailing lists totaling 35,000+ customers. Executed funnel campaigns that exceeded the client’s single-day Black Friday sales goal by 150%.
Senior Copywriter at Capital One
January 1, 2017 - December 31, 2018Enterprise-scale communications for Fortune 100 financial services. Created customer-facing communications including direct mail, email marketing, UI/UX, and fraud/risk communications. Served as lead copywriter on “Main street” branding guides described as “ground breaking” and “a new standard” by the Senior VP of Creative. Led crisis communications by writing an operational disaster response playbook for company-wide emergency protocols. Published content marketing articles on the Capital One blog and on Forbes.com affiliate pages, reaching engagement in the tens of thousands. Produced technical/UI/UX content for mobile applications including credit wise credit monitoring app experiences.
Lead Copywriter at Braintr u st Agency
January 1, 2015 - December 31, 2016Full-service boutique advertising agency experience in Las Vegas, NV. Managed high-profile client work across national entertainment, government, gaming, and hospitality accounts (e.g., Marriott Hotels, Bon Appétit, Wolfgang Puck, M&M/MARS, NASCAR, The Venetian/Palazzo, Swarovski). Delivered strong ROI results including 95% increases in website traffic, doubled revenue, and 23,000% improvements in social media traffic. Produced omnichannel content for billboards, print, television, radio, web banners, direct mail, websites, and email marketing. Led corporate branding initiatives including style books and brand guidelines. Won multiple industry awards with the creative team.
Senior Copywriter at The Sports m an’s Guide
January 1, 2007 - December 31, 2013International catalog retail role in South St. Paul, MN. Wrote direct-mail print and web sales copy while maintaining consistent high-quality output and weekly volume goals. Received parent company annual excellence and multiple peer awards including Above and Beyond citations for exceptional project assistance and special interdepartmental recognition for outstanding social media goals. Maintained 100% on-time completion records for creative department deliverables.
Education
Qualifications
Industry Experience
Media & Entertainment, Financial Services, Retail, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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