Ryan Labrie

Partnered with C-level leadership to define and execute an end-to-end organic and paid social strategy with ownership of platform strategy, channel performance, and brand development. Shaped the creative direction of multi-channel campaigns to drive consistent brand storytelling and ROAS of 5x–8x. Oversaw production and delivery of high-volume creative assets across video, social, and digital platforms, including 24 multi-format deliverables for a footwear brand with no prior video presence. Coordinated 40+ in-house professionals, agency partners, and client teams, establishing clear workflows, success criteria, scheduling, and approvals to drive organic growth. Led rebranding and social campaign management with a focus on DEI and thought-leadership positioning, including a 4-month repositioning initiative and performance experiments that pivoted toward keynote-led content.

Directed multi-location commercial campaigns for Six Sides of Gaming mobile initiative, overseeing 30+ cast and crew members from concept through filming and post-production. Delivered a core communications and marketing asset used across YMCA locations, demonstrating impact and aligning with brand guidelines. Managed on-site production logistics, talent coordination, and post-production workflows to ensure timely delivery and consistent messaging.

Architected and executed multi-channel marketing strategies across social, video, email, and live activations with ownership of branding, messaging, and positioning for high-growth startups and SMB clients. Developed content-powered growth initiatives, including influencer-style social channels and video-first campaigns, and led all creative production aspects from concept development through scripting, filming, editing, and distribution for digital advertising and branded content. Managed budgets, timelines, procurement, and scope, and led cross-functional teams of up to 15+ creatives and vendors to deliver high-performance assets across social, web, and paid media. Orchestrated end-to-end campaign activations, including Wiz Kids licensing and related TV spots, web content, and social assets.