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I'm a results-driven design leader who combines strategic thinking with craft to elevate teams – creating human-centred products that drive growth and meaningful impact in regulated environments. I lead with strategy, craft and systems thinking – influencing planning, resourcing, tracking performance obsessively, and using data to uncover marginal gains that compound into commercial impact. My background spans startups, major agencies and global corporates, and I thrive when leading teams, mentoring designers and shaping scalable product experiences. I use design as a strategic business tool to move numbers, not just pixels – proven by my results.…I'm a results-driven design leader who combines strategic thinking with craft to elevate teams – creating human-centred products that drive growth and meaningful impact in regulated environments. I lead with strategy, craft and systems thinking – influencing planning, resourcing, tracking performance obsessively, and using data to uncover marginal gains that compound into commercial impact. My background spans startups, major agencies and global corporates, and I thrive when leading teams, mentoring designers and shaping scalable product experiences. I use design as a strategic business tool to move numbers, not just pixels – proven by my results.

Charles Rowe

Designer, Creative Director, Product Designer, +2

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I'm a results-driven design leader who combines strategic thinking with craft to elevate teams – creating human-centred products that drive growth and meaningful impact in regulated environments. I lead with strategy, craft and systems thinking – influencing planning, resourcing, tracking performance obsessively, and using data to uncover marginal gains that compound into commercial impact. My background spans startups, major agencies and global corporates, and I thrive when leading teams, mentoring designers and shaping scalable product experiences. I use design as a strategic business tool to move numbers, not just pixels – proven by my results.…I'm a results-driven design leader who combines strategic thinking with craft to elevate teams – creating human-centred products that drive growth and meaningful impact in regulated environments. I lead with strategy, craft and systems thinking – influencing planning, resourcing, tracking performance obsessively, and using data to uncover marginal gains that compound into commercial impact. My background spans startups, major agencies and global corporates, and I thrive when leading teams, mentoring designers and shaping scalable product experiences. I use design as a strategic business tool to move numbers, not just pixels – proven by my results.

Available to hire

I’m a results-driven design leader who combines strategic thinking with craft to elevate teams – creating human-centred products that drive growth and meaningful impact in regulated environments.

I lead with strategy, craft and systems thinking – influencing planning, resourcing, tracking performance obsessively, and using data to uncover marginal gains that compound into commercial impact. My background spans startups, major agencies and global corporates, and I thrive when leading teams, mentoring designers and shaping scalable product experiences. I use design as a strategic business tool to move numbers, not just pixels – proven by my results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

AI & Design Leadership Instructor at Experience Haus

January 1, 2023 - Present

Shaping the next generation of design creatives by teaching AI, Design Leadership, Product Design & Figma courses.

Principal Designer – Leader & IC Savings & Insurance Lead at Barclays UK

January 1, 2022 - Present

Set the experience vision for Barclays’ Savings and Insurance journeys, elevating clarity, trust and conversion across the ecosystem. Directed high-performing digital experiences in partnership with marketing, product, engineering and external partners to drive growth and stronger customer outcomes. Led cross-functional teams to simplify product experiences, improve SEO performance and broaden customer access to savings products. Drove measurable gains in engagement and conversions while enhancing trust through consistent design standards; contributed to an estimated £175M+ annualised revenue uplift through improved conversion, SEO efficiency and deeper digital engagement.

Product Design Specialist – Minima Global at Minima

January 1, 2021 - January 1, 2024

Drove business uplift through clarity, speed and trust for Minima, the world’s first decentralized blockchain. Achieved a 2.8x higher conversion rate than category average and sub-1.2 second page loads.

Product Design Specialist – Clearcast at Clearcast

January 1, 2021 - January 1, 2021

Transformed a national ad clearance bottleneck into a lean, modern SaaS that saved the UK broadcast industry millions. The improved UX cut costs and turnaround time by 47% and reduced operational overheads.

Principal Designer – Leader & IC Wealth & Investments Lead at Barclays UK

January 1, 2021 - January 1, 2022

Modernised Barclays Smart Investor, simplifying complex trading and investment journeys into faster, clearer experiences that opened access to international markets and strengthened commercial gains.

Head of Design – Barclays Ventures at Barclays Ventures

May 1, 2020 - January 1, 2021

Oversaw all aspects of creative output, from brand expression to high-quality digital platforms and experiences. Set a high creative bar and built a thriving community of designers.

HSBC Business Banking App – Rebuilt Trust at HSBC

January 1, 2019 - January 1, 2019

Rebuilt trust with more than 800K users while reducing operational burden across the service estate. Cut annual support costs by £3.7M and improved App Store ratings from 1.4 to 4.6.

Product Design Specialist – SafeToNet at SafeToNet

January 1, 2019 - January 1, 2019

Headed up Product Design for SafeToNet, an award-winning AI Assistant that educates children in the moment, detecting risk and providing real-time guidance to steer them away from harm. Privacy-first AI keyboard and related initiatives contributed to £23M in additional funding and broader impact.