I'm Stephanie Heinze, a hybrid Art Director and Creative Design Strategist who builds brands through strategic visual storytelling across tradeshow, experiential design, and multi-channel campaigns. Over the past two decades, I’ve partnered with 100+ clients across 25 industries to deliver reliable, high-impact creative and brand solutions, shaping brand systems and compelling stories that drive engagement. My approach blends strategic storytelling with hands-on design, from RFP and proposal design to top-tier presentation decks for sales, executives, conferences, and webinars. I love turning complex ideas into clear, visual narratives and building scalable brand systems that travel across channels and touchpoints.

Stephanie Heinze

I'm Stephanie Heinze, a hybrid Art Director and Creative Design Strategist who builds brands through strategic visual storytelling across tradeshow, experiential design, and multi-channel campaigns. Over the past two decades, I’ve partnered with 100+ clients across 25 industries to deliver reliable, high-impact creative and brand solutions, shaping brand systems and compelling stories that drive engagement. My approach blends strategic storytelling with hands-on design, from RFP and proposal design to top-tier presentation decks for sales, executives, conferences, and webinars. I love turning complex ideas into clear, visual narratives and building scalable brand systems that travel across channels and touchpoints.

Available to hire

I’m Stephanie Heinze, a hybrid Art Director and Creative Design Strategist who builds brands through strategic visual storytelling across tradeshow, experiential design, and multi-channel campaigns. Over the past two decades, I’ve partnered with 100+ clients across 25 industries to deliver reliable, high-impact creative and brand solutions, shaping brand systems and compelling stories that drive engagement.

My approach blends strategic storytelling with hands-on design, from RFP and proposal design to top-tier presentation decks for sales, executives, conferences, and webinars. I love turning complex ideas into clear, visual narratives and building scalable brand systems that travel across channels and touchpoints.

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Language

English
Fluent

Work Experience

Art Director & Graphic Designer – Freelance at Creativeshark Studio
July 1, 2003 - Present
Hybrid Art Director and Graphic Designer partnering with 100+ clients across 25 industries to deliver reliable, high-impact creative and brand solutions. Led creative direction and design for brand systems, campaigns, and marketing assets across digital, print, and experiential touchpoints. Designed UI/UX elements including websites, landing pages, infographics, icons, email campaigns, banner ads, and social media creative. Produced a wide range of marketing collateral — brochures, catalogs, slicks, newsletters, proposals, presentation decks, signage — and developed/edit editorial content for web, proposals, and long-form materials. Built and edited visual systems, brand guidelines, and templates to ensure consistency and scalability across channels.
Remote Graphic Designer – Marketing & Communications at Brault
September 1, 2021 - January 1, 2026
Directed and designed a full-scale, multi-channel rebrand from logo through tradeshow launch, delivering concept-to-execution across websites, web portals, tradeshows, templates, newsletters, collateral, digital advertising, and social media. Designed a dozen winning RFP proposals supporting new business development; secured RC M clients nationwide. Managed and directed multiple websites and digital platforms, including corporate site redesigns, patient payment portal, intranet, and web-based portals; created UI/UX assets, wireframes, and visual systems. Led branding initiatives across external marketing, internal communications, client materials, and social channels in a fast-paced, fully remote environment.
Senior Graphic Designer – Marketing & Brand at Diversified Nano Solutions Corp.
May 1, 2012 - April 1, 2020
Art directed and designed a dozen multi-channel branding campaigns; led ideation through execution across tradeshows, websites, presentation decks, catalogs, collateral, and digital advertising. Drove revenue growth by tripling ink sales and leads via high-impact proposals and rebranding for major enterprise clients including Canon, Epson, Ricoh, and Xerox. Generated and converted ~30% of web leads through strategic digital campaigns. Designed and directed mobile UI/UX assets and wireframes, and managed digital marketing initiatives across websites, campaigns, banners, and social media. Evolved brand identities and product ecosystems across tradeshow environments, packaging, and sales collateral.
Webmaster & Graphic Designer – Marketing at Phoenix Footwear Group
October 1, 2006 - February 1, 2008
Managed CMS and e-commerce content for five retail brands; doubled web traffic, leads, and conversions through targeted email marketing, landing pages, and digital advertising. Created product imagery, brand visuals, infographics, and digital catalogs; photographed and retouched seasonal product photography for e-commerce and lookbooks. Designed and produced marketing collateral across digital and print channels, including branding, signage, and promotional materials.
Graphic Designer & Marketing Coordinator – Marketing at SJVC
January 1, 2002 - July 1, 2003
Drove a cross-channel rebranding campaign and supported growth to 17 campuses. Delivered branding across logos, style guides, advertising, signage, events, and digital assets; led website redesign and campus photoshoots to support marketing and recruitment. Produced print, tradeshow graphics, digital campaigns, and vendor management across advertising, merchandising, and production workflows.
Art Director & Graphic Designer – Freelance at Stephdon Designs
July 1, 1997 - July 1, 2003
Provided art direction and graphic design services across multiple markets (Charlotte, Salem, Visalia) for clients including KeyBank, Hearst, and the Buffalo Bills. Built brand identities and corporate systems with logos, style guides, collateral, packaging, signage, and tradeshow graphics; designed print and digital marketing collateral, including brochures, catalogs, newsletters, and presentation decks. Wrote and edited technical content and marketing copy as needed.
Marketing Coordinator & Graphic Designer – Marketing at IKON Office Solutions/Ricoh
January 1, 1998 - June 1, 1998
Developed and won 12 RFP/RFQ proposals in six months, securing Fortune 500 clients. Managed marketing and PR initiatives, including RFPs, advertising, databases, press materials, events, and internal communications. Created proposals, newsletters, emails, and multi-channel marketing assets; designed sales collateral and tradeshow graphics.
Marketing & Business Development Coordinator – Marketing at Delaware North
July 1, 1996 - July 1, 1997
Developed and managed 75+ winning RFP/RFQ proposals across four business units, securing Fortune 500 clients including Yosemite, Disney, MLB, NFL, and NHL. Trained and mentored marketing staff; directed website redesign for YosemitePark.com; produced marketing collateral for events and campaigns; coordinated vendor relationships across advertising, merchandising, and production workflows.

Education

Associate of Applied Science (A.A.S.), Desktop Publishing at Hilbert College
January 1, 1986 - January 1, 1988
Coursework in Marketing Communications at Northeastern University
January 1, 1990 - January 1, 1991
Graphic Communications, Web & Digital Media (Coursework & Certificates) at Palomar College
January 1, 2010 - December 31, 2021
Certificate of Achievement: Internet – Graphic Communication at Palomar College
January 1, 2010 - March 26, 2026
Certificate of Proficiency: Internet Publisher at Palomar College
January 1, 2010 - March 26, 2026
Certificate of Proficiency: Web Database Design at Palomar College
January 1, 2010 - March 26, 2026
Certificate of Proficiency: Web Graphics at Palomar College
January 1, 2010 - March 26, 2026
Certificate of Proficiency: eCommerce Design at Palomar College
January 1, 2010 - March 26, 2026

Qualifications

Certificate of Achievement: Internet – Graphic Communication
January 11, 2030 - March 26, 2026
Certificate of Proficiency: Internet Publisher
January 11, 2030 - March 26, 2026
Certificate of Proficiency: Web Database Design
January 11, 2030 - March 26, 2026
Certificate of Proficiency: Web Graphics
January 11, 2030 - March 26, 2026
Certificate of Proficiency: eCommerce Design
January 11, 2030 - March 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education