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Senior Graphic Designer with 10+ years of experience translating business strategy into high-performing visual creative across digital, social, and paid media channels. Proven track record designing conversion-focused campaigns, leading creative teams, and integrating AI-powered tools into modern design workflows. Specialist in performance creative, brand systems, and cross-functional collaboration with marketing, product, and growth teams. Skilled at building scalable design systems and mentoring junior designers to deliver work that elevates brand identity and drives measurable business outcomes.…Senior Graphic Designer with 10+ years of experience translating business strategy into high-performing visual creative across digital, social, and paid media channels. Proven track record designing conversion-focused campaigns, leading creative teams, and integrating AI-powered tools into modern design workflows. Specialist in performance creative, brand systems, and cross-functional collaboration with marketing, product, and growth teams. Skilled at building scalable design systems and mentoring junior designers to deliver work that elevates brand identity and drives measurable business outcomes.

Pankaj Kumar Sharma

Designer, Illustrator, Photoshop Editor, +4

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Senior Graphic Designer with 10+ years of experience translating business strategy into high-performing visual creative across digital, social, and paid media channels. Proven track record designing conversion-focused campaigns, leading creative teams, and integrating AI-powered tools into modern design workflows. Specialist in performance creative, brand systems, and cross-functional collaboration with marketing, product, and growth teams. Skilled at building scalable design systems and mentoring junior designers to deliver work that elevates brand identity and drives measurable business outcomes.…Senior Graphic Designer with 10+ years of experience translating business strategy into high-performing visual creative across digital, social, and paid media channels. Proven track record designing conversion-focused campaigns, leading creative teams, and integrating AI-powered tools into modern design workflows. Specialist in performance creative, brand systems, and cross-functional collaboration with marketing, product, and growth teams. Skilled at building scalable design systems and mentoring junior designers to deliver work that elevates brand identity and drives measurable business outcomes.

Available to hire

Senior Graphic Designer with 10+ years of experience translating business strategy into high-performing visual creative across digital, social, and paid media channels. Proven track record designing conversion-focused campaigns, leading creative teams, and integrating AI-powered tools into modern design workflows.

Specialist in performance creative, brand systems, and cross-functional collaboration with marketing, product, and growth teams. Skilled at building scalable design systems and mentoring junior designers to deliver work that elevates brand identity and drives measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Graphic Designer at Gedu Services Pvt. Ltd.

March 1, 2024 - Present

Designed conversion-focused paid media creatives across Meta, Google, and programmatic channels to improve CTR and ROAS through iterative testing. Led A/B testing initiatives with media buying and growth teams, optimizing layout, hooks, visual hierarchy, and CTAs. Developed mobile-first responsive ad sets ensuring brand consistency across Stories, Reels, Feed, Display, and native ad networks. Created audience-specific creative variations segmented by demographic, intent, and funnel stage to maximize relevance and reduce creative fatigue. Refined outputs using performance data (CTR, CPC, CPL) with analytics and media teams. Integrated AI tools (Adobe Firefly, Midjourney) into ideation and asset production workflows to accelerate turnaround and broaden creative exploration.

Senior Graphic Designer at TeckValley India

July 1, 2021 - March 1, 2024

Led visual direction for brand and product campaigns across web, social, and print, translating marketing strategy into cohesive creative. Mentored junior designers through structured creative reviews, feedback sessions, and skill-development pathways. Developed end-to-end brand identities including logos, design systems, and brand guidelines for B2B and B2C clients. Produced illustration, infographic, and motion content optimized for digital platforms to drive social engagement and reach. Partnered with marketing, product, and engineering teams to deliver design solutions aligned with business goals and launch timelines. Monitored design trends and introduced modern visual approaches to strengthen brand perception and stakeholder confidence.

Graphic Designer at SVG Media

August 1, 2018 - April 1, 2020

Delivered polished, pixel-perfect design assets for digital and offline campaigns across multiple client accounts and industries. Designed responsive web layouts, UI elements, and landing pages aligned with brand standards and UX best practices. Presented creative concepts to clients and internal stakeholders, refining direction based on structured feedback loops. Approached complex briefs with structured ideation and rapid prototyping to validate visual direction early. Collaborated with marketing, copywriting, and development teams to deliver integrated campaign assets on schedule.

Junior Web & Graphic Designer at SVG Media

February 1, 2015 - August 1, 2018

Produced print, web, and social media assets for brand campaigns under guidance of senior designers. Supported concept development, layout exploration, and visual storyboarding for client projects. Prepared production-ready files for print and digital, ensuring color accuracy, resolution, and format compliance. Iterated on design feedback to meet tight deadlines across multiple concurrent projects.