Nijie Xiao is a graduate student at the University of Washington with a background in digital marketing, short-form video production, and visual storytelling. She has experience creating social media content, editing fast-paced videos, and analyzing performance metrics such as retention, completion rate, saves, and shares. Her past work includes creator content, entertainment promotion, and campaign visuals, with one video reaching over 10 million views. She is especially interested in content strategy, audience engagement, and using AI tools to improve social media performance.

Nijie Xiao is a graduate student at the University of Washington with a background in digital marketing, short-form video production, and visual storytelling. She has experience creating social media content, editing fast-paced videos, and analyzing performance metrics such as retention, completion rate, saves, and shares. Her past work includes creator content, entertainment promotion, and campaign visuals, with one video reaching over 10 million views. She is especially interested in content strategy, audience engagement, and using AI tools to improve social media performance.

Available to hire

Nijie Xiao is a graduate student at the University of Washington with a background in digital marketing, short-form video production, and visual storytelling. She has experience creating social media content, editing fast-paced videos, and analyzing performance metrics such as retention, completion rate, saves, and shares. Her past work includes creator content, entertainment promotion, and campaign visuals, with one video reaching over 10 million views. She is especially interested in content strategy, audience engagement, and using AI tools to improve social media performance.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Short Video Scriptwriter & Director at Joy Media W
July 1, 2024 - November 30, 2024
Produced short-form videos end-to-end for 12 creators (5 videos/week/creator); tracked follows gained, saves, shares, retention, 5s completion, completion rate and optimized hooks/pacing. Positioned nano-influencers using creator strengths + audience signals; translated insights into tags and repeatable content angles. Planned shoots (shot lists, props/wardrobe) and delivered platform-ready edits in CapCut and Premiere Pro.
Co-founder at Hunan Nijun Culture Communication Co., Ltd.
January 1, 2021 - December 31, 2023
Designed key art/posters for variety shows (Hunan TV/Mango TV, Sohu Video, Douyin/ByteDance), delivering multi-format assets for cross-platform placements. Coordinated stakeholders from kickoff to delivery, managing timelines, feedback rounds, and handoffs.
Assistant Director Intern at Hunan TV
December 1, 2020 - March 31, 2021
Supported pre-production for 'See Wonderful Life' and 'Lantern Festival,' including content planning and process follow-up. Coordinated rehearsal and recording logistics to maintain stage presentation quality (artist time, costumes, schedules). Produced the 'Female Power' segment for Hunan TV’s See Wonderful Life: sourced/filmed 100+ women, built storyline, rough cut in Premiere Pro, and oversaw finishing.
Publicity Director Intern at Hunan TV
December 1, 2019 - March 31, 2020
Produced 40+ promo videos for The Sound 3; wrote/published Weibo promos generating 2M+ total views; edited with Sobey and Premiere Pro.
Graphic Designer at Hunan TV
September 1, 2018 - November 30, 2018
Created artist posters and finale posters for 'The Sound 1' using Photoshop and Illustrator, aligned to each episode’s theme.

Education

Master of Communication Leadership of Digital Media at University of Washington
September 1, 2025 - June 1, 2027
B.A. (Hons) Creative & Cultural Industries: Design Marketing at Kingston University (UK)
September 1, 2019 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services