Hi, I’m Cristina Maldonado, a packaging and graphic designer based in Paris with a passion for turning ideas into cohesive brands and packaging systems. I specialize in brand identities, packaging concepts, and visual assets for FMCG, complemented by 3D renders and realistic mockups to bring concepts to life. I enjoy collaborating with cross‑functional teams and adapting artwork to multiple formats and markets while keeping production constraints in mind. Over the years I’ve worked with global brands across Europe and the US, building brand identities, packaging ecosystems, and product visuals. I thrive in fast‑paced environments, researching trends, prototyping packaging solutions, and refining artwork to ensure brand consistency and scalable manufacturing outcomes.…

Cristina Maldonado

Hi, I’m Cristina Maldonado, a packaging and graphic designer based in Paris with a passion for turning ideas into cohesive brands and packaging systems. I specialize in brand identities, packaging concepts, and visual assets for FMCG, complemented by 3D renders and realistic mockups to bring concepts to life. I enjoy collaborating with cross‑functional teams and adapting artwork to multiple formats and markets while keeping production constraints in mind. Over the years I’ve worked with global brands across Europe and the US, building brand identities, packaging ecosystems, and product visuals. I thrive in fast‑paced environments, researching trends, prototyping packaging solutions, and refining artwork to ensure brand consistency and scalable manufacturing outcomes.…

Available to hire

Hi,

I’m Cristina Maldonado, a packaging and graphic designer based in Paris with a passion for turning ideas into cohesive brands and packaging systems.

I specialize in brand identities, packaging concepts, and visual assets for FMCG, complemented by 3D renders and realistic mockups to bring concepts to life.

I enjoy collaborating with cross‑functional teams and adapting artwork to multiple formats and markets while keeping production constraints in mind.

Over the years I’ve worked with global brands across Europe and the US, building brand identities, packaging ecosystems, and product visuals.

I thrive in fast‑paced environments, researching trends, prototyping packaging solutions, and refining artwork to ensure brand consistency and scalable manufacturing outcomes.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Catalan; Valencian
Advanced
Italian
Intermediate

Work Experience

Creative Assistant at PUIG
June 30, 2018 - August 25, 2025
Handled graphic design tasks including creating newsletters, invitations, and presentations for the Creative Hub events. Conducted trend research and analysis to stay updated with current industry trends.
Packaging Trainee at Zobele Group
June 30, 2019 - August 25, 2025
Contributed to the development of prototypes, artwork updates, and graphic design proposals while strictly adhering to brand guidelines and adapting designs to various packaging formats.
Graphic Designer at Avatar Design
October 31, 2021 - August 25, 2025
Specialized in packaging and graphic design in the FMCG sector with clients including Henkel, Bimbo, DRN, Century Brands, and Sorribas. Created brand identities, logos, and innovative packaging concepts. Managed artwork updates, ensured brand consistency across countries, prepared digital mock-ups and printing files, and maintained constant client communication.
Packaging & Graphic Designer at KDC-ONE
June 1, 2022 - Present
Worked in the Innovation Hub of the Home Care Division focusing on FMCG brands. Developed packaging proposals considering palletization and production optimization, created innovative packaging concepts for new products and brands, developed prototypes, packaging renders, dielines, and samples, researched emerging packaging technologies and trends, and supported the design team with 3D modeling and rendering tasks.
Packaging Project at Carme Balada Jewelry
May 31, 2014 - August 25, 2025
Created brand identity and packaging design for the new jewelry line by Catalan ceramist Carme Balada.
Packaging Design Intern at Puigdemont Roca
July 31, 2017 - August 25, 2025
Developed design concepts, brand identities, visuals, mock-ups, and packaging design proposals.
Design Trainee at SCAL Communication
December 31, 2015 - August 25, 2025
Produced fashion communication graphics including campaigns and social media visuals.
Creative Assistant at Puig
June 1, 2018 - September 26, 2025
Graphic design: Created newsletters, invitations, presentations for the Creative Hub for their events. Trend research and analysis of current industry trends.
Packaging Trainee at Zobele Group
June 1, 2019 - September 26, 2025
Contributed to prototype development, artwork updates, graphic design proposals, and adept at following brand guidelines while adapting designs to various formats.
Graphic Designer at Avatar Design
October 1, 2021 - September 26, 2025
Packaging & graphic design specializing in FMCG. Clients included: Henkel, Bimbo, DRN, Century Brands, Sorribas. Creating brand identities and logos for new brands; designing innovative packaging concepts; adapting artworks and ensuring brand consistency across markets; managing artwork updates and preparing printing files for production; frequent client communication.
Packaging & Graphic Designer at KDC-ONE
June 1, 2022 - Present
Working in the Innovation Hub of the Home Care Division for FMCG brands. Developing packaging proposals, innovative packaging concepts for NPD and brands; developing prototypes, packaging renders, dielines and packaging samples; researching packaging technologies and trends; supporting the design team with product design tasks (3D modeling and rendering).
Packaging Project at Carme Balada Jewelry
May 1, 2014 - September 26, 2025
Brand identity creation and packaging design for the new jewelry line by the catalan ceramist Carme Balada.
Packaging Design Intern at Puigdemont Roca
July 1, 2017 - September 26, 2025
Developed design concepts, brand identities, and visuals, including mock-ups and packaging design proposals.
Design Trainee at SCAL Communication
January 1, 2015 - September 26, 2025
Producing fashion communication graphics, campaigns and social media visuals.
Graphic Designer at Avatar Design
October 31, 2021 - September 26, 2025
Packaging & graphic design specializing in FMCG. Clients included: Henkel, Bimbo, DRN, Century Brands, Sorribas. Creating brand identities and logos for new brands. Designing innovative packaging concepts for products. Adapting artworks and ensuring brand consistency across various countries/languages. Following brand guidelines and adapting designs to different formats. Managing artwork updates, creating digital mock-ups for packaging and point-of-sale, and preparing printing files for production. Maintained proactive client communication to address inquiries.
Packaging & Graphic Designer at KDC-ONE
June 1, 2022 - Present
Working in the Innovation Hub of the Home Care Division for FMCG brands. Developing packaging proposals considering palletization and production line optimization. Creating innovative packaging concepts for new product development and brands. Developing prototypes, packaging renders, dielines and packaging samples. Researching emerging packaging technologies and trends. Supporting the design team with product design tasks (3D modeling and rendering).
Packaging Trainee at ZOBELE GROUP
June 30, 2019 - September 26, 2025
Contributed to prototype development, artwork updates, graphic design proposals, and adept at following brand guidelines while adapting designs to various formats.
Creative Assistant at PUIG
June 30, 2018 - September 26, 2025
Graphic design: Created newsletters, invitations, and presentations for the Creative Hub for their events. Trend research and analysis of current industry trends.
Design Trainee at SCAL COMMUNICATION
December 31, 2015 - September 26, 2025
Producing fashion communication graphics, including campaigns and social media visuals.
Packaging Project at Carme Balada Jewelry
May 31, 2014 - September 26, 2025
Brand identity creation and packaging design for the new jewelry line by the Catalan ceramist Carme Balada.
Design Trainee at SCAL COMMUNICATION
January 1, 2014 - December 31, 2015
Produced fashion communication graphics, including campaigns and social media visuals.
Creative Assistant at PUIG
November 1, 2017 - June 30, 2018
Graphic design: Created newsletters, invitations, presentations for the Creative Hub for their events. Trend research and analysis of current industry trends.
Packaging Trainee at ZOBELE GROUP
November 1, 2018 - June 30, 2019
Contributed to prototype development, artwork updates, graphic design proposals, and adept at following brand guidelines while adapting designs to various formats.
Graphic Designer at Avatar Design
June 1, 2019 - October 31, 2021
Packaging & graphic design specializing in FMCG. Clients included: Henkel, Bimbo, DRN, Century Brands, Sorribas. Creating brand identities and logos for new brands; Designing innovative packaging concepts; Adapting artworks and ensuring brand consistency across various countries/languages; Managing artwork updates; Creating digital mock-ups for packaging and POS; Preparing printing files for production; Constant communication with clients to address inquiries.

Education

BA Industrial Design at Monterrey Institute of Technology and Higher Education
January 1, 2010 - January 1, 2015
Packaging Design at ELISAVA Escola de Disseny
February 1, 2014 - July 31, 2014
Packaging Design at ELISAVA Escola de Disseny
September 1, 2016 - February 28, 2017
Summer Programme at USD (University of San Diego)
January 1, 2013 - December 31, 2013
Graphic Design at BAU. Centro Universitario de Diseño
January 1, 2017 - December 31, 2019
Short courses at UAL (University of the Arts) Central Saint Martins
January 1, 2016 - December 31, 2016
Bachelor of Industrial Design at Monterrey Institute of Technology and Higher Education
January 1, 2010 - January 1, 2015
Summer Programme at USD (University of San Diego)
January 1, 2013 - January 1, 2013
Graphic Design at ELISAVA Escola de Disseny
February 1, 2014 - July 1, 2014
Graphic Design at ELISAVA Escola de Disseny
September 1, 2016 - February 1, 2017
Graphic Design at BAU Centro Universitario de Diseño
January 1, 2017 - January 1, 2019
MA Packaging Design at USD (University of San Diego)
January 1, 2013 - January 1, 2013
BA in Industrial Design at Monterrey Institute of Technology and Higher Education
January 1, 2010 - December 31, 2015
MA Packaging Design at ELISAVA Escola de Disseny
February 1, 2014 - July 31, 2014
MA Packaging Design at ELISAVA Escola de Disseny
September 1, 2016 - February 28, 2017
Graphic Design at BAU Centro Universitario de Diseño
January 1, 2017 - December 31, 2019
Summer Programme at University of San Diego
June 1, 2013 - August 31, 2013
BA in Industrial Design at Monterrey Institute of Technology and Higher Education
January 1, 2010 - December 31, 2015
Graphic Design at Centro Universitario de Diseño
January 1, 2017 - December 31, 2019
Summer Programme at University of San Diego
January 1, 2013 - December 31, 2013
Coursework at ELISAVA Escola de Disseny
February 1, 2014 - July 31, 2014
Coursework at ELISAVA Escola de Disseny
September 1, 2017 - February 28, 2018
Short Courses at University of the Arts London (UAL), Central Saint Martins
January 1, 2016 - December 31, 2016

Qualifications

1st place IBM Workshop at ITESM
January 1, 2011 - August 25, 2025
IBM Workshop - 1st Place
January 1, 2011 - December 31, 2011
Ei! Awards nomination - Hornéa (Bake)
January 1, 2015 - December 31, 2015
Publication: Ni maíz paloma in Takeaway Food Packaging Now
January 1, 2016 - December 31, 2016

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Education, Media & Entertainment, Other

Skills

Experience Level