Hi, I’m Cristóbal—an results-driven Performance Marketing Specialist focused on paid media strategies that drive efficient growth. I’ve run TikTok Ads and Meta Ads campaigns across UK and LATAM, optimizing funnels, testing creatives, and segmenting audiences to slash CPA by up to 50%. I’ve managed multiple accounts daily across several verticals and continuously translate data into actionable recommendations for budget optimization and campaign structure.
I’m pursuing a Master’s in Data-Driven Marketing to sharpen my analytics and marketing intelligence. I’m fluent in English and Spanish, with Portuguese at B1, and I thrive in cross-functional teams, turning data insights into scalable growth strategies that improve full-funnel performance.
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