Cristóbal Ruiz Rebolledo
Hi, I’m Cristóbal—an results-driven Performance Marketing Specialist focused on paid media strategies that drive efficient growth.
About
Hi, I’m Cristóbal—an results-driven Performance Marketing Specialist focused on paid media strategies that drive efficient growth. I’ve run TikTok Ads and Meta Ads campaigns across UK and LATAM, optimizing funnels, testing creatives, and segmenting audiences to slash CPA by up to 50%. I’ve managed multiple accounts daily across several verticals and continuously translate data into actionable recommendations for budget optimization and campaign structure.
I’m pursuing a Master’s in Data-Driven Marketing to sharpen my analytics and marketing intelligence. I’m fluent in English and Spanish, with Portuguese at B1, and I thrive in cross-functional teams, turning data insights into scalable growth strategies that improve full-funnel performance.
- 3 years' experience
- Joined April 2026
Skills· 12
Languages
- EnglishFluent
- Spanish; CastilianFluent
- PortugueseIntermediate
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
- Education
Work experience· 4 roles
Planned, executed, and optimized paid media campaigns across TikTok Ads for UK and LATAM markets, managing up to 12 accounts daily across multiple verticals. Drove CPA reduction of up to 50% by implementing structured A/B testing strategies across hooks, CTAs, video creatives, and audience segments. Leveraged KPI analysis (CPA, CTR, CVR, ROAS) to identify performance patterns and deliver data-driven recommendations for campaign structure and budget optimization. Supported TikTok Shop growth strategies in performance-driven markets, aligning acquisition campaigns with revenue targets. Advised clients on funnel optimization and audience segmentation to improve full-funnel conversion performance.
Applied platform policies and risk assessment frameworks within a structured, compliance-driven environment.
Executed and optimized Meta Ads and LinkedIn Ads campaigns targeting B2B audiences, improving lead quality and conversion rate through iterative campaign testing. Supported full sales funnel — from paid acquisition to lead nurturing and proposal stage — using CRM tracking and performance data. Contributed to revenue growth through targeted paid media and data-informed outreach strategies.
Education
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