Hi, I’m Cristóbal—an results-driven Performance Marketing Specialist focused on paid media strategies that drive efficient growth. I’ve run TikTok Ads and Meta Ads campaigns across UK and LATAM, optimizing funnels, testing creatives, and segmenting audiences to slash CPA by up to 50%. I’ve managed multiple accounts daily across several verticals and continuously translate data into actionable recommendations for budget optimization and campaign structure. I’m pursuing a Master’s in Data-Driven Marketing to sharpen my analytics and marketing intelligence. I’m fluent in English and Spanish, with Portuguese at B1, and I thrive in cross-functional teams, turning data insights into scalable growth strategies that improve full-funnel performance.

Cristóbal Ruiz Rebolledo

PRO

Hi, I’m Cristóbal—an results-driven Performance Marketing Specialist focused on paid media strategies that drive efficient growth. I’ve run TikTok Ads and Meta Ads campaigns across UK and LATAM, optimizing funnels, testing creatives, and segmenting audiences to slash CPA by up to 50%. I’ve managed multiple accounts daily across several verticals and continuously translate data into actionable recommendations for budget optimization and campaign structure. I’m pursuing a Master’s in Data-Driven Marketing to sharpen my analytics and marketing intelligence. I’m fluent in English and Spanish, with Portuguese at B1, and I thrive in cross-functional teams, turning data insights into scalable growth strategies that improve full-funnel performance.

Available to hire

Hi, I’m Cristóbal—an results-driven Performance Marketing Specialist focused on paid media strategies that drive efficient growth. I’ve run TikTok Ads and Meta Ads campaigns across UK and LATAM, optimizing funnels, testing creatives, and segmenting audiences to slash CPA by up to 50%. I’ve managed multiple accounts daily across several verticals and continuously translate data into actionable recommendations for budget optimization and campaign structure.

I’m pursuing a Master’s in Data-Driven Marketing to sharpen my analytics and marketing intelligence. I’m fluent in English and Spanish, with Portuguese at B1, and I thrive in cross-functional teams, turning data insights into scalable growth strategies that improve full-funnel performance.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate

Work Experience

Digital Marketing & Performance Analyst at Genpact – TikTok Project (UK & LATAM)
December 1, 2024 - December 1, 2025
Planned, executed, and optimized paid media campaigns across TikTok Ads for UK and LATAM markets, managing up to 12 accounts daily across multiple verticals. Drove CPA reduction of up to 50% by implementing structured A/B testing strategies across hooks, CTAs, video creatives, and audience segments. Leveraged KPI analysis (CPA, CTR, CVR, ROAS) to identify performance patterns and deliver data-driven recommendations for campaign structure and budget optimization. Supported TikTok Shop growth strategies in performance-driven markets, aligning acquisition campaigns with revenue targets. Advised clients on funnel optimization and audience segmentation to improve full-funnel conversion performance.
Performance Marketing & B2B Lead Generation at Maestranza Andes
January 1, 2023 - February 1, 2024
Executed and optimized Meta Ads and LinkedIn Ads campaigns targeting B2B audiences, improving lead quality and conversion rate through iterative campaign testing. Supported full sales funnel — from paid acquisition to lead nurturing and proposal stage — using CRM tracking and performance data. Contributed to revenue growth through targeted paid media and data-informed outreach strategies.
E-commerce & Digital Growth Manager at Hype Producciones
March 1, 2021 - December 1, 2021
Managed Shopify store performance and executed digital marketing campaigns to increase online conversion rates and sales revenue. Monitored key e-commerce KPIs and inventory data to optimize paid acquisition and demand planning strategies.
Content & Policy Analyst at Foundever
April 1, 2024 - November 1, 2024
Applied platform policies and risk assessment frameworks within a structured, compliance-driven environment.

Education

MSc Data-Driven Marketing — Marketing Intelligence at NOVA IMS, Universidade Nova de Lisboa
September 1, 2025 - April 16, 2026
BSc in Business Administration — Marketing at Universidad del Desarrollo
March 1, 2017 - August 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education