Cristina Hoffmann

Led global social media strategy across multiple wellness brands, including influencer partnerships, content planning, and multi-channel campaigns. Built growth initiatives, managed content calendars, and collaborated with leadership, creative, and retail teams to drive audience growth and brand awareness. Developed playbooks and framework for scalable social media, influencer outreach, and ROI tracking; supported product launches and educational initiatives; grew Instagram/TikTok presence and engagement.

Led social media and community management for wellness brands; developed growth strategies, content planning, and engagement initiatives across key platforms.

Developed and executed organic and paid social strategies across Instagram, LinkedIn, Facebook, and YouTube for global markets, supporting product launches, global conferences, and educational events. Created a comprehensive Social Media Playbook that standardized voice, tone, visual style, compliance (HIPAA/industry-regulated), and engagement strategy across regions, resulting in faster onboarding, increased brand alignment, and improved campaign performance in North America, EMEA, and LATAM. Enabled cross-market consistency and scalability by equipping internal teams and agencies with clear content framework, campaign templates, and best practices. Launched the ClearCorrect LinkedIn Newsletter, scaling rapidly from 0 to 12K+ subscribers. Oversaw global community management and engagement strategy, handling high-volume DMs, product inquiries, and clinical FAQs across 47 international markets. Managed international influencer/ambassador campaigns and UGC collection with dental provider