Cristina Hoffmann

Global Social Media Manager - Orthodontic Business Unit at ClearCorrect

Developed and executed organic and paid social strategies across Instagram, LinkedIn, Facebook, and YouTube for global markets, supporting product launches, global conferences, and educational events. Created a comprehensive Social Media Playbook that standardized voice, tone, visual style, compliance (HIPAA/industry-regulated), and engagement strategy across regions, resulting in faster onboarding, increased brand alignment, and improved campaign performance in North America, EMEA, and LATAM. Enabled cross-market consistency and scalability by equipping internal teams and agencies with clear content framework, campaign templates, and best practices. Launched the ClearCorrect LinkedIn Newsletter, scaling rapidly from 0 to 12K+ subscribers. Oversaw global community management and engagement strategy, handling high-volume DMs, product inquiries, and clinical FAQs across 47 international markets. Managed international influencer/ambassador campaigns and UGC collection with dental provider

Social Media Manager & Influencer Marketing at Rugiet Health

Built the direct-to-consumer men’s health startup’s full organic and influencer strategy from the ground up. Grew total audience by 350% in 6 months; increased Instagram engagement by 55%, and LinkedIn engagement by 6,150% within the first 4 months. Led all channel management, creative briefing, influencer sourcing, and content calendar development. Oversaw YouTube and podcast content production from post-production to launch. Developed and led an internal LinkedIn workshop for employee personal branding and thought leadership, which was later incorporated into new hire onboarding. Collaborated cross-functionally with performance marketing to align organic and paid social strategies, increasing return on ad spend and lowering customer acquisition costs for influencer-driven campaigns.

Social Media Coordinator & Community Management at Adorama

Managed all organic content and community engagement across Adorama and four private brands. Grew audience by over 300K followers; launched successful campaigns such as #CreateNoMatterWhat, #ChooseTheOutdoors, and #OceanMyWay. Curated and produced content for paid social campaigns, product launches, live events, and UGC-driven initiatives. Developed monthly analytics reports and partnered cross-functionally to align voice, strategy, and campaign goals. Launched various brand campaigns that boosted user-generated content and engagement rates by 40% across sub-channels. Produced real-time social media coverage and content at major industry events, which resulted in a 25% lift in follower growth and improved reach for partner promotions.

Social Media Manager & Influencer Marketing at Rugiet Health

Developed content strategy across Instagram, TikTok, LinkedIn, and YouTube; produced and tested short-form video content; managed influencer partnerships; aligned content with wellness brand goals.