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Hi, I'm Cristiana Caserini, a passionate marketing specialist and social media professional currently based in Milan. With a background in publishing and marketing, I love creating engaging promotional materials and managing relationships with authors, content creators, and freelancers. I thrive on developing marketing strategies that boost brand awareness and executing campaigns that deliver measurable results. In addition to my marketing expertise, I have a strong foundation in production supervision, collaborating closely with sales, editorial, and design teams to bring book projects from acquisition to print. I'm also deeply involved in community and diversity initiatives, striving to create inclusive spaces and support emerging voices from marginalized communities.…Hi, I'm Cristiana Caserini, a passionate marketing specialist and social media professional currently based in Milan. With a background in publishing and marketing, I love creating engaging promotional materials and managing relationships with authors, content creators, and freelancers. I thrive on developing marketing strategies that boost brand awareness and executing campaigns that deliver measurable results. In addition to my marketing expertise, I have a strong foundation in production supervision, collaborating closely with sales, editorial, and design teams to bring book projects from acquisition to print. I'm also deeply involved in community and diversity initiatives, striving to create inclusive spaces and support emerging voices from marginalized communities.

Cristiana Caserini

Marketing Strategist, Content Creator, Social Media Manager, +2

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Hi, I'm Cristiana Caserini, a passionate marketing specialist and social media professional currently based in Milan. With a background in publishing and marketing, I love creating engaging promotional materials and managing relationships with authors, content creators, and freelancers. I thrive on developing marketing strategies that boost brand awareness and executing campaigns that deliver measurable results. In addition to my marketing expertise, I have a strong foundation in production supervision, collaborating closely with sales, editorial, and design teams to bring book projects from acquisition to print. I'm also deeply involved in community and diversity initiatives, striving to create inclusive spaces and support emerging voices from marginalized communities.…Hi, I'm Cristiana Caserini, a passionate marketing specialist and social media professional currently based in Milan. With a background in publishing and marketing, I love creating engaging promotional materials and managing relationships with authors, content creators, and freelancers. I thrive on developing marketing strategies that boost brand awareness and executing campaigns that deliver measurable results. In addition to my marketing expertise, I have a strong foundation in production supervision, collaborating closely with sales, editorial, and design teams to bring book projects from acquisition to print. I'm also deeply involved in community and diversity initiatives, striving to create inclusive spaces and support emerging voices from marginalized communities.

Available to hire

Hi, I’m Cristiana Caserini, a passionate marketing specialist and social media professional currently based in Milan. With a background in publishing and marketing, I love creating engaging promotional materials and managing relationships with authors, content creators, and freelancers. I thrive on developing marketing strategies that boost brand awareness and executing campaigns that deliver measurable results.

In addition to my marketing expertise, I have a strong foundation in production supervision, collaborating closely with sales, editorial, and design teams to bring book projects from acquisition to print. I’m also deeply involved in community and diversity initiatives, striving to create inclusive spaces and support emerging voices from marginalized communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

Work Experience

Marketing Specialist at Bloomsbury Publishing

January 1, 2023 - June 20, 2024

Design of promotional materials for retail points, Amazon A+, social media visuals, videos, and animations. Managing relationships with authors, content creators, and freelancers for promotional and event purposes. Defining and executing marketing strategies for Fiction & Lifestyle sectors, integrating digital advertising, partnerships, and retailer engagement. Developing media strategies for Bloomsbury Cooks (Instagram) and Raven Books (Twitter/X), leading to a significant increase in brand awareness. Responsible for configuration, monitoring, and analysis of Amazon Ads and Meta campaigns to ensure their effectiveness and KPI performance.

Marketing Specialist at Bloomsbury Publishing

January 1, 2023 - June 10, 2024

Designed promotional materials for points of sale, Amazon A+, social media visuals, video, and animations. Managed relationships with authors, content creators, and freelancers for promotional and event purposes. Defined and executed marketing strategies for Fiction & Lifestyle macro areas integrating digital advertising, partnerships, and retailer engagement. Developed media strategies for company social channels, significantly increasing brand awareness. Responsible for configuration, monitoring, and data analysis of Amazon Ads and Meta campaigns to ensure effectiveness and KPI performance.

Production Controller at Bloomsbury Publishing

January 1, 2022 - December 31, 2023

Supervision of the production process for first editions in Adult Fiction/Non-Fiction, overseeing titles from acquisition to printing. Collaborating with Sales, Operations, Editorial, and Design departments to ensure alignment of deadlines, objectives, and budgets. Negotiating with printing houses to maintain high-quality standards. Managing special editions for retailers like Waterstones and Goldsboro, coordinating features such as sprayed edges, tip-ins, and special covers to guarantee customer satisfaction.

Production Controller at Bloomsbury Publishing

January 1, 2022 - December 31, 2023

Supervised production process for first editions in Adult Fiction/Non-Fiction, coordinating production from manuscript acquisition to printing. Collaborated with Sales, Operations, Editorial, and Design departments to align deadlines, objectives, and budgets. Negotiated with printers and typographers to maintain high product standards. Managed special editions for retailers such as Waterstones and Goldsboro, including sprayed edges, tip-ins, and special covers to ensure customer satisfaction.

Senior Production Assistant at Bloomsbury Publishing

January 1, 2021 - December 31, 2022

Oversaw production for first editions in Natural History including black and white and full color titles from acquisition to print. Mediated between Sales, Operations, Editorial, and Design to ensure deadlines, objectives, and budgets were met. Organized co-editions, co-printings, and special editions supported by Rights and Special Sales teams.

Senior Production Assistant at Bloomsbury Publishing

January 1, 2021 - December 31, 2022

Supervised production for first editions in Natural History, including black and white and full-color titles, overseeing processes from acquisition to print. Mediated between Sales, Operations, Editorial, and Design to ensure cohesive schedules, objectives, and budgets. Organized co-editions, co-printings, and special editions with the support of Rights and Special Sales teams.

Production Assistant at Bloomsbury Publishing

January 1, 2019 - December 31, 2021

Managed reprints for black and white and full color titles across the UK, Australia, and USA, focusing on new titles and bestsellers. Worked under tight deadlines managing multiple projects and maintained strong attention to detail crucial for quality control.

Production Assistant at Bloomsbury Publishing

January 1, 2019 - December 31, 2021

Managed reprints of black and white and full-color books for UK, Australia, and USA markets, focusing on new titles and bestsellers in the Bloomsbury catalog. Effectively handled tight deadlines and multiple projects while maintaining strong attention to detail, crucial in quality control of materials for our titles.

Videogame/Technology Promoter at Fandango Club s.r.l.

January 1, 2017 - December 31, 2018

Managed client relationships within the tech and publishing industries including Nintendo, Acer, Microsoft, and Mondadori. Marketed products and participated in tech and digital showcases. Utilized effective sales techniques, deep product knowledge, and relationship-building skills to increase product sales.

Videogame/Technology Promoter at Fandango Club s.r.l.

January 1, 2017 - December 31, 2018

Managed client relationships within tech and editorial industries, including Nintendo, Acer, Microsoft, and Mondadori. Handled product marketing and participated in tech and digital showcases. Used effective sales techniques, product knowledge, and developed client relationship skills to boost product sales.