Hi, I’m Cristina Iordan, a graphic and motion designer based in Madrid with over a decade of experience crafting brand identities, digital and print campaigns for global brands. I translate complex business narratives into clear, meaningful visuals that elevate brand perception and improve customer journeys. In my day-to-day I combine strategy with hands-on design, collaborating with cross-functional teams to deliver cohesive identities across print, web, and video. I love exploring typography, color, motion, and UI prototyping to keep brands fresh and impactful.

Cristina Iordan

Hi, I’m Cristina Iordan, a graphic and motion designer based in Madrid with over a decade of experience crafting brand identities, digital and print campaigns for global brands. I translate complex business narratives into clear, meaningful visuals that elevate brand perception and improve customer journeys. In my day-to-day I combine strategy with hands-on design, collaborating with cross-functional teams to deliver cohesive identities across print, web, and video. I love exploring typography, color, motion, and UI prototyping to keep brands fresh and impactful.

Available to hire

Hi, I’m Cristina Iordan, a graphic and motion designer based in Madrid with over a decade of experience crafting brand identities, digital and print campaigns for global brands. I translate complex business narratives into clear, meaningful visuals that elevate brand perception and improve customer journeys.

In my day-to-day I combine strategy with hands-on design, collaborating with cross-functional teams to deliver cohesive identities across print, web, and video. I love exploring typography, color, motion, and UI prototyping to keep brands fresh and impactful.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Graphic Designer and Video Designer at Oracle Iberica
March 31, 2025 - March 31, 2025
Designed artwork including executive presentations, infographics, videos, landing pages, event identities, and custom collaterals. Translated value messaging for tech products and industry-specific client solutions. Developed end-to-end campaigns to enhance brand visibility, ensuring brand consistency and legal compliance across print, digital, website, email and social media. Collaborated with sales, strategists, copywriters and pre-sales teams to deliver projects aligned with business objectives. Created customer success stories and contributed to brand assets library.
Graphic Designer and Video Designer at Oracle Bucharest
May 31, 2022 - May 31, 2022
Designed artwork across multiple on-screen mediums (print, digital, website, email, social) and supported value messaging for tech products. Developed end-to-end campaigns that differentiated Oracle from competitors, maintaining brand consistency and creative excellence. Collaborated with sales, strategists, copywriters and pre-sales teams; created customer success stories and contributed to onboarding of new creatives.
Graphic Designer and Video Designer at Mercury360
April 30, 2019 - April 30, 2019
Designed and delivered marketing materials, campaigns, POSM, packaging and video assets for clients including Nestlé, Dr.Oetker, Heineken, Desperados, Unilever, Dell, Wacom, Huawei, Pegas and Children’s Heart Association. Managed multiple projects under tight deadlines, collaborating with art directors, copywriters and account managers. Developed consumer activations, events and case study videos to drive brand engagement.
Graphic Designer at Tactile Graphics (Imagini Tactile)
February 28, 2019 - February 28, 2019
Converted images and photos into illustrations optimized for tactile graphics, including pattern fills and Braille code. Created depth and accurate tactile representations for visually impaired users.
Graphic Designer and Video Designer at Flanco Retail
November 30, 2017 - November 30, 2017
Designed digital, print and video materials for major social and seasonal campaigns (Black Friday, Black Week, Valentine’s Day) across Instagram, Facebook, Google Ads and website. Created product campaign videos aired on national television. Developed web and digital assets ( newsletters, landing pages, banners, infographics, social posts) and produced print materials (catalogs, posters, flyers, outdoor signage). Collaborated with internal and external creative teams and project managers.
Graphic Designer at Decorporate Media
October 1, 2015 - October 1, 2015
Designed marketing and promotional materials for pharmaceutical industry accounts, targeting doctors. Produced visual identities, stationery, packaging, environmental branding, event materials and outdoor advertising. Assisted in production and ensured brand consistency.
Graphic Designer and Desktop Publisher at Deluxe Cards
June 1, 2014 - June 1, 2014
Designed wedding and baptism invitations, catalogs, brochures and collaterals. Created layouts, assembled templates, conducted technical checks and optimized designs for printing, applying techniques including embossing, screen printing, foiling and lamination.

Education

Master's Degree in Graphic Arts at National University of Arts, Bucharest
January 1, 2011 - December 31, 2013
Traditional Engraving Techniques (Erasmus Program) at Aristotle University of Thessaloniki, Greece
January 1, 2012 - December 31, 2012
Bachelor's Degree in Fine Arts at National University of Arts, Bucharest
January 1, 2008 - December 31, 2011
UI/UX Design Program at DevAcademy, Bucharest
November 1, 2017 - May 31, 2018
Animation Workshop at Anim'est Workshop (Est'n'est Association)
April 1, 2013 - April 14, 2013
UI/UX Design Courses at CodeCademy
July 1, 2025 - August 31, 2025

Qualifications

UI/UX Design Courses
July 1, 2025 - August 31, 2025
Animation Workshop
April 1, 2013 - April 14, 2013
Erasmus Program: Traditional Engraving Techniques
January 1, 2012 - December 31, 2012

Industry Experience

Media & Entertainment, Retail, Education, Healthcare, Software & Internet, Professional Services, Financial Services, Real Estate & Construction