Available to hire
Hi, I’m Cristina Evora, a social media professional with 3+ years of experience executing organic and paid social strategies for agency and corporate environments. I’m passionate about community management, reputation monitoring, and translating complex objectives into high-performing campaigns.
I excel at de-escalating customer concerns, managing influencer deliverables, and adapting brand voice across diverse industries to reach target personas, resulting in improved engagement and ROI.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Digital Advertising Strategist at Foundery
September 1, 2024 - PresentExecuted paid and organic social campaigns across multiple client accounts, driving increased engagement, qualified traffic, and conversions. Managed community engagement and online reputation for a diverse portfolio; de-escalated negative reviews to maintain brand trust. Adapted brand voice across industries to align with client social media policies. Produced performance-driven content for different stages of the customer journey, boosting ROI. Implemented end-to-end campaigns with A/B testing on headlines and creatives, increasing click-through rates by 18%.
Communication and Marketing Intern at Ivey Business School
May 1, 2024 - August 31, 2024Developed targeted email and social content for domestic and international personas, translating complex program information into clear storytelling. Collaborated with cross-functional teams to ensure integrated marketing efforts remained consistent with the institution's brand promise. Monitored analytics to identify engagement trends, leading to a 15% increase in click-through rates.
Brand Assistant at Unilever
April 1, 2021 - May 31, 2022Delivered integrated digital campaigns for global brands, ensuring all content met strict regulatory and brand standards. Analyzed campaign performance and consumer behavior data to optimize messaging, content formats, and targeting strategies. Supported large-scale product launches by coordinating multi-channel execution and developing platform-specific assets.
Digital Marketing Specialist at Holly Molly & Co.
February 1, 2017 - April 30, 2019Vetted and cultivated influencer partnerships, managing the full lifecycle including briefs, contracts, and schedules of deliverables. Executed multi-channel campaigns that focused on audience growth and genuine community interaction. Managed simultaneous project timelines and content schedules, ensuring 100% on-time delivery in a high-volume agency environment.
Education
Post-Degree Diploma at Wester University
January 11, 2030 - June 7, 2026Post-Degree Diploma at Wester University
January 11, 2030 - June 7, 2026Bachelor of Integrated Marketing Communications at Monica Herrera School of Communications
January 11, 2030 - June 7, 2026Qualifications
Ads Search Certification – Google
January 11, 2030 - June 7, 2026Ads Creative Certification – Google
January 11, 2030 - June 7, 2026Certified Digital Marketing Associate - Meta
January 11, 2030 - June 7, 2026Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Education
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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