Cristina Evora

Executed paid and organic social campaigns across multiple client accounts, driving increased engagement, qualified traffic, and conversions. Managed community engagement and online reputation for a diverse portfolio; de-escalated negative reviews to maintain brand trust. Adapted brand voice across industries to align with client social media policies. Produced performance-driven content for different stages of the customer journey, boosting ROI. Implemented end-to-end campaigns with A/B testing on headlines and creatives, increasing click-through rates by 18%.

Developed targeted email and social content for domestic and international personas, translating complex program information into clear storytelling. Collaborated with cross-functional teams to ensure integrated marketing efforts remained consistent with the institution's brand promise. Monitored analytics to identify engagement trends, leading to a 15% increase in click-through rates.

Delivered integrated digital campaigns for global brands, ensuring all content met strict regulatory and brand standards. Analyzed campaign performance and consumer behavior data to optimize messaging, content formats, and targeting strategies. Supported large-scale product launches by coordinating multi-channel execution and developing platform-specific assets.