Visual identity for NO PLAN B, a Moldovan family brand crafting 100% natural hemp & linen pet toys.

Eco-focused visual language

• Stylized hemp-leaf + paw-print logo
• Soft blue-gray palette + earthy accents
• Handmade recycled paper labels

Clean, warm, purpose-driven style that blends cuteness with sustainability - crafted for environmentally conscious pet owners.

Vibrant Procreate illustration created in loving memory of a cherished Dachshund.
Bold, graphic profile view with warm orange-red tones, glowing highlights, and a tender white bow collar. Clean shapes, high contrast, and subtle gradients capture the breed’s elegant silhouette and gentle upward gaze— a heartfelt, modern pop-art tribute.
Medium: Procreate
Style: Digital graphic portrait, bold minimalism

I worked as UI Artist, creating a scalable system of small illustrations and detailed icons for use across the YuLife app. Built with clean, solid colours and no gradients, the illustrations are designed to remain clear at small sizes while functioning as independent elements within a cohesive in-app illustration style, supporting product features, user journeys and YuLife’s human-centred brand.

This series of illustrations features Yugi, the beloved giraffe mascot of YuLife, portrayed in everyday moments of harmony and rejuvenation. Through scenes of relaxed leisure, mindful work, playful downtime, and quiet celebration, each piece subtly embodies the company’s philosophy of inspiring a meaningful work-life balance — blending productivity with wellbeing, care, and joy. The whimsical yet refined style invites viewers to reflect on the gentle rhythm of a fulfilled life, where professional ambition and personal fulfillment coexist effortlessly.