Senior designer and strategist with over five years turning complex, multi-stakeholder briefs into ideas that move brands and the people they serve. My work spans brand positioning and visual identity, strategic frameworks for government and enterprise clients, and end-to-end digital products, delivered across the UK, Europe and the GCC. I lead from discovery and insight through to live delivery, build the strategy that anchors the creative, and present it to the people who sign it off, up to CEO and CTO level. I read culture, technology and behaviour, then translate what I find into work that connects and converts. Italian native, fully fluent in English, ready to be based in Rome.…

Cristina Pansini

Senior designer and strategist with over five years turning complex, multi-stakeholder briefs into ideas that move brands and the people they serve. My work spans brand positioning and visual identity, strategic frameworks for government and enterprise clients, and end-to-end digital products, delivered across the UK, Europe and the GCC. I lead from discovery and insight through to live delivery, build the strategy that anchors the creative, and present it to the people who sign it off, up to CEO and CTO level. I read culture, technology and behaviour, then translate what I find into work that connects and converts. Italian native, fully fluent in English, ready to be based in Rome.…

Available to hire

Senior designer and strategist with over five years turning complex, multi-stakeholder briefs into ideas that move brands and the people they serve. My work spans brand positioning and visual identity, strategic frameworks for government and enterprise clients, and end-to-end digital products, delivered across the UK, Europe and the GCC.
I lead from discovery and insight through to live delivery, build the strategy that anchors the creative, and present it to the people who sign it off, up to CEO and CTO level. I read culture, technology and behaviour, then translate what I find into work that connects and converts. Italian native, fully fluent in English, ready to be based in Rome.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Fluent

Work Experience

Senior UX/UI Designer & Strategic Consultant at Bejo Consulting
January 1, 2023 - January 1, 2025
Led visual design and experience strategy for Beyon Digital City — Bahrain's flagship smart city masterplan; directed visual language for investor communications, stakeholder presentations, and Physical–Digital–Human service architectures across a 10-framework smart district. Developed tenant portal prototypes, wayfinding visualisations, and digital touchpoint concepts; translated technical requirements into audience-specific value propositions for parking, connectivity, mobility, and energy; produced UI mockups and service journey visualisations for executive design reviews; shaped district-level outputs including digital signage layouts and kiosk concepts.
UX/UI Designer at NHS Digital (via Sitekit)
January 1, 2022 - January 1, 2023
Designed and delivered the Digital Staff Passport product from concept to launch, improving staff mobility and onboarding across NHS organisations. Developed end-to-end user flows, accessible UI screens, and interactive prototypes in Figma; facilitated workshops with clinical, operational, and technology stakeholders, embedding regulatory and accessibility requirements into the design process.
UX/UI Designer at Pirean
January 1, 2021 - January 1, 2022
Designed identity and access management platforms for enterprise clients, simplifying complex security workflows and reducing user friction. Created user flows, UI screens, and prototypes that streamlined sign-in, permissions, and administration journeys.
Senior UX/UI & Consulting Designer at Homesearch Ltd
January 1, 2025 - Present
Led UX/UI design across three SaaS products (AutoProspector, Insight, ReContact) within the Reapit ecosystem, shaping Homesearch's evolution toward a standalone platform. Established a unified design system to align multiple products, reduce UI inconsistency, and accelerate delivery velocity. Refined key user journeys—prospecting, insights, and client re-engagement—through iterative prototyping, usability testing, and cross-functional collaboration.
Senior UX/UI & Consulting Designer at Bejo Consulting
January 1, 2023 - January 1, 2025
Led visual design and experience strategy across Beyon Digital City and related engagements, including smart city masterplan work (Sep 2024 – Dec 2024) and STC Kuwait's Customer Experience Center (Oct 2024 – Jan 2025). Directed visual language for investor-facing materials, tenant portal concepts, wayfinding visuals, and district-level interfaces; translated Physical–Digital–Human service architectures into stakeholder materials; collaborated with technology architects to map requirements to value propositions across parking, connectivity, mobility, and energy; produced UI mockups and journey visuals for executive reviews and shaped digital signage and kiosk concepts.
Senior Visual & Experience Designer at Bejo Consulting
January 1, 2023 - December 31, 2025
Led visual design outputs for Bejo Consulting's digital transformation and smart city engagements, translating complex Physical–Digital–Human service architectures into cohesive visuals and investor-facing materials. Directed UI mockups, service journey visuals, and district-level experience identities across signage, kiosks, and tenant portals.
Senior CX Consultant & Visual Designer at Beyon Digital City
September 1, 2024 - December 31, 2024
Led the visual design and experience strategy for a 10-framework smart district masterplan in Bahrain. Established district-level visual identity, developed tenant portal prototypes, wayfinding visuals, and digital touchpoints, and produced investor- and tenant-facing communications.
Lead Consultant – CEX Insight & Design at STC Kuwait
October 1, 2024 - January 31, 2025
Led stakeholder interviews, synthesized insights into reports, defined audience archetypes and use cases for a 92m² Customer Experience Center, and contributed to KPI visualization and As-Is/To-Be mapping.
Lead Strategy & Design Consultant at Bejo Ltd
January 1, 2023 - Present
Leading strategy and design for enterprise and government clients through digital transformation. Directed brand positioning, visual strategy and tiered product architecture for complex initiatives, authoring governance documentation and coordinating cross-functional teams across creative, technical and commercial streams. Notable programs include the Badael / DZRT smoke-free programme, Bahrain Digital City, Kayanee digital product platform, Solutions by STC (Kuwait) customer journey design, and the VETUS Design System for Grundfos, delivering multi-phase rollouts and a cohesive design language. Phase sign-off achieved at CEO/CTO levels within formal steering structures.
Senior UX and UI Designer at Homesearch Ltd
April 1, 2025 - November 30, 2025
Led design across three SaaS products in the Reapit ecosystem, moving toward a unified standalone platform. Established a cross-product design system to improve consistency and accelerate delivery, refining core workflows (prospecting, market insights, client re-engagement) through prototyping and usability testing with real users.
UX and UI Designer at Sitekit
January 1, 2022 - December 31, 2023
Designed a secure digital identity service enabling NHS staff mobility through verified credentials end-to-end, aligning with NHS Design Standards and WCAG 2.1 AA. Facilitated cross-functional workshops with clinical, operational and regulatory stakeholders, and collaborated with engineers to deliver production-ready designs.
UX and UI Designer at Pirean
January 1, 2021 - December 31, 2022
Designed workflows and interfaces for enterprise identity and access-management platforms in security-critical environments, simplifying complex journeys into scalable, usable solutions for large clients. Implemented a Design QA protocol governing three delivery states (Working, Shipping, Sharing) to maintain quality across a large, evolving scope.

Education

Master in Human Centered Interactive Technologies at University of York
September 1, 2020 - November 22, 2021
MSc at University of York, UK
January 1, 2020 - January 1, 2021
BSc Cognitive Psychology (Ergonomics) at Suor Orsola Benincasa University, Italy
January 1, 2015 - January 1, 2018
MSc Human-Centered Interactive Technologies at University of York, UK
January 1, 2020 - January 1, 2021
BSc Cognitive Psychology (Ergonomics) at Suor Orsola Benincasa University, Italy
January 1, 2015 - January 1, 2018
MSc Human-Centered Interactive Technologies at University of York
January 1, 2020 - December 31, 2021
BSc Cognitive Psychology (Ergonomics) at Suor Orsola Benincasa University, Italy
January 1, 2015 - December 31, 2018
MSc Human-Centered Interactive Technologies at University of York, UK
January 1, 2020 - December 31, 2021
BSc Cognitive Psychology (Ergonomics) at Suor Orsola Benincasa University, Italy
January 1, 2015 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Travel & Hospitality, Retail, Government, Real Estate & Construction, Software & Internet, Professional Services, Manufacturing, Energy & Utilities, Other, Telecommunications, Media & Entertainment

Skills

Experience Level