Hi, I’m Cristina Popescu, a digital marketing expert with a proven track record in planning and optimizing programmatic, search, display, video, and social campaigns. I partner with clients to drive performance, profitability, and growth, while building and mentoring high-performing account teams. I enjoy turning data into actionable insights—through cohort analysis, experimentation, landing page tests, and creative strategies that boost ROI. I’m always eager to learn, adapt to new products, and share knowledge with my colleagues to keep campaigns and clients ahead of the curve.…

Cristina Popescu

Hi, I’m Cristina Popescu, a digital marketing expert with a proven track record in planning and optimizing programmatic, search, display, video, and social campaigns. I partner with clients to drive performance, profitability, and growth, while building and mentoring high-performing account teams. I enjoy turning data into actionable insights—through cohort analysis, experimentation, landing page tests, and creative strategies that boost ROI. I’m always eager to learn, adapt to new products, and share knowledge with my colleagues to keep campaigns and clients ahead of the curve.…

Available to hire

Hi, I’m Cristina Popescu, a digital marketing expert with a proven track record in planning and optimizing programmatic, search, display, video, and social campaigns. I partner with clients to drive performance, profitability, and growth, while building and mentoring high-performing account teams. I enjoy turning data into actionable insights—through cohort analysis, experimentation, landing page tests, and creative strategies that boost ROI. I’m always eager to learn, adapt to new products, and share knowledge with my colleagues to keep campaigns and clients ahead of the curve.

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Skills

Experience Level

Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent

Work Experience

Performance Director (Digital Marketing) at GAIN
June 1, 2021 - Present
Remote strategic partner to clients responsible for the performance, profitability and growth of clients' digital marketing; manages account teams; directs multi-channel strategies; optimizes channel mix and budgets; provides training and motivation to account teams; generates ideas for channel expansion, landing page tests, product suggestions, creative concepts, CRM segmentation, cohort analysis, retention and offer strategies.
Senior Campaign Manager at GAIN
October 1, 2019 - May 1, 2021
Led multi-channel campaigns; managed budgets and resources; optimized campaigns across Search, Display, Video and Social; delivered ROI improvements; created weekly/monthly performance reports; provided strategic guidance and optimization ideas.
Digital Marketing Manager at Exposed Digital
November 1, 2017 - April 1, 2019
Managed digital advertising campaigns for 20+ clients across Google Ads, Facebook & Instagram Ads, and LinkedIn Ads; tracked conversions, installed tracking tags, and optimized campaigns to maximize ROI; developed budgets, created ads, built audiences, analyzed Google Analytics data, and delivered client reports; contributed to SEO and content strategy; authored a Digital Marketing Training Manual.
Marketing Specialist at Tello Mobile
August 1, 2015 - March 1, 2018
Created and managed Google Ads (search) campaigns; achieved top click-through rate and high conversion rate; handled 26 campaigns across Google Ads, Bing/Microsoft Ads, and Yahoo Gemini targeting the US; generated substantial new customer acquisition; managed affiliate marketing and social media campaigns; performed market research, analytics, reporting, and content strategy.
Search Marketing Specialist at Tello Mobile
August 1, 2014 - July 1, 2015
Managed over 300 campaigns across Google Ads and Microsoft Ads targeting international markets; conducted monthly market research and competitor analysis; analyzed and reported on Google Analytics data.
PFG Pricing Specialist at Hewlett-Packard
March 1, 2013 - August 1, 2014
Managed discounts and partner pricing, evaluated eligibility criteria, calculated discounts, and collaborated with other HP departments to deliver results; handled partner inquiries and reports; participated in international calls and trainings.

Education

Bachelor's Degree at Canterbury Christ Church University
January 1, 2008 - January 1, 2011
SEO Training Course by Moz at Udemy
January 1, 2017 - April 27, 2026

Qualifications

Udemy - SEO Training Course by Moz
January 1, 2017 - April 27, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services, Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Gaming, Retail, Telecommunications, Healthcare, Travel & Hospitality

Skills

Experience Level