Hi, I’m Cristina Pulfer, a visual designer with years of experience across corporate and multi-brand environments. I specialize in e-commerce and international digital campaigns, with a strong focus on consistency, performance, and scalable design. I enjoy crafting cohesive visual systems and compelling narratives that align with brand identity. I conceptualize and develop social formats, manage editorial strategy and content planning, and oversee community management and content moderation. I also produce video and visual content from filming to editing, spanning print, digital, and exhibition design, and I’ve led digital campaigns and branding projects for cultural and political initiatives.

Cristina Pulfer

Hi, I’m Cristina Pulfer, a visual designer with years of experience across corporate and multi-brand environments. I specialize in e-commerce and international digital campaigns, with a strong focus on consistency, performance, and scalable design. I enjoy crafting cohesive visual systems and compelling narratives that align with brand identity. I conceptualize and develop social formats, manage editorial strategy and content planning, and oversee community management and content moderation. I also produce video and visual content from filming to editing, spanning print, digital, and exhibition design, and I’ve led digital campaigns and branding projects for cultural and political initiatives.

Available to hire

Hi, I’m Cristina Pulfer, a visual designer with years of experience across corporate and multi-brand environments. I specialize in e-commerce and international digital campaigns, with a strong focus on consistency, performance, and scalable design. I enjoy crafting cohesive visual systems and compelling narratives that align with brand identity.

I conceptualize and develop social formats, manage editorial strategy and content planning, and oversee community management and content moderation. I also produce video and visual content from filming to editing, spanning print, digital, and exhibition design, and I’ve led digital campaigns and branding projects for cultural and political initiatives.

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Language

Italian
Fluent
English
Advanced
French
Intermediate

Work Experience

Social Media Manager at RSI
January 1, 2020 - Present
Conceptualized and developed social formats, defined narrative structure and visual coherence; managed editorial strategy and content planning; oversaw community management and content moderation across social platforms; produced video and visual content from filming to editing, aligned with brand identity.
Graphic Designer at Camera F Studio
January 1, 2019 - Present
Developed visual systems (online & offline) and contributed to digital campaigns and brand visuals for Lugano-based studio; supported print and digital material creation.
Digital Designer at Philipp Plein Group
January 1, 2021 - Present
Developed and managed digital campaigns, paid advertising, and visual systems for luxury e-commerce platforms; led end-to-end newsletter campaigns with regular performance reviews and strategic optimization; coordinated large-format print campaigns across international markets (Europe, USA, Asia, Russia). Focus project: Secret Outlet - concept and development of brand identity for members-only marketplace.

Education

BA in Visual Communication (Media & Interaction) at SUPSI
January 1, 2016 - December 31, 2019
Web Design at SSSAA
January 1, 2014 - December 31, 2016
BA in Visual Communication (Media & Interaction) at SUPSI
January 1, 2016 - January 1, 2019
Web Design at SSSAA
January 1, 2014 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment