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I'm a marketing and customer success consultant with 15+ years of experience across SaaS, hospitality, and enterprise tech. I like working with B2B and SaaS companies where marketing and customer success aren't talking to each other, usually where churn is high but no one can say exactly why. At TrekkSoft, I redesigned onboarding and account strategy across 150 B2B accounts and cut churn by 25%. At Apple, I ranked in the top 5% of staff for revenue and NPS. I hold an MBA and an MSc in Neuromarketing. I start with a short call to understand where things are breaking (messaging, onboarding, retention), then send a written proposal with scope and price before any work begins. Fluent in English, Spanish, and German. Message me to get started.…I'm a marketing and customer success consultant with 15+ years of experience across SaaS, hospitality, and enterprise tech. I like working with B2B and SaaS companies where marketing and customer success aren't talking to each other, usually where churn is high but no one can say exactly why. At TrekkSoft, I redesigned onboarding and account strategy across 150 B2B accounts and cut churn by 25%. At Apple, I ranked in the top 5% of staff for revenue and NPS. I hold an MBA and an MSc in Neuromarketing. I start with a short call to understand where things are breaking (messaging, onboarding, retention), then send a written proposal with scope and price before any work begins. Fluent in English, Spanish, and German. Message me to get started.

Cristina Gayo

Marketing Strategist, Growth Marketer, Product Marketer, +5

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I'm a marketing and customer success consultant with 15+ years of experience across SaaS, hospitality, and enterprise tech. I like working with B2B and SaaS companies where marketing and customer success aren't talking to each other, usually where churn is high but no one can say exactly why. At TrekkSoft, I redesigned onboarding and account strategy across 150 B2B accounts and cut churn by 25%. At Apple, I ranked in the top 5% of staff for revenue and NPS. I hold an MBA and an MSc in Neuromarketing. I start with a short call to understand where things are breaking (messaging, onboarding, retention), then send a written proposal with scope and price before any work begins. Fluent in English, Spanish, and German. Message me to get started.…I'm a marketing and customer success consultant with 15+ years of experience across SaaS, hospitality, and enterprise tech. I like working with B2B and SaaS companies where marketing and customer success aren't talking to each other, usually where churn is high but no one can say exactly why. At TrekkSoft, I redesigned onboarding and account strategy across 150 B2B accounts and cut churn by 25%. At Apple, I ranked in the top 5% of staff for revenue and NPS. I hold an MBA and an MSc in Neuromarketing. I start with a short call to understand where things are breaking (messaging, onboarding, retention), then send a written proposal with scope and price before any work begins. Fluent in English, Spanish, and German. Message me to get started.

Available to hire

I’m a marketing and customer success consultant with 15+ years of experience across SaaS, hospitality, and enterprise tech. I like working with B2B and SaaS companies where marketing and customer success aren’t talking to each other, usually where churn is high but no one can say exactly why.

At TrekkSoft, I redesigned onboarding and account strategy across 150 B2B accounts and cut churn by 25%. At Apple, I ranked in the top 5% of staff for revenue and NPS. I hold an MBA and an MSc in Neuromarketing.

I start with a short call to understand where things are breaking (messaging, onboarding, retention), then send a written proposal with scope and price before any work begins. Fluent in English, Spanish, and German. Message me to get started.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Advanced

Work Experience

Event Manager at VentureLab

April 1, 2025 - November 1, 2025

Led end-to-end organization of the TOP 100 Swiss Startup Award with a cross-functional team. Delivered three event formats (Investors Dinner, Investors Summit, Award Night) for 400+ guests and enabled 50+ national press articles. Implemented InEvent as the event technology platform to streamline registration workflows and resolve 93% of technical issues during the event cycle. Managed communications with founders, investors, corporates, speakers, sponsors, and suppliers from invitations through post-event follow-up.

Sales Specialist (part-time) at Apple

May 1, 2024 - April 1, 2025

Ranked in the top 5% of the team for revenue and NPS within the first three months through structured discovery and consultative customer engagement. Guided customers through device migrations and technical troubleshooting, translating complex concepts into clear, practical solutions.

Account Manager at TrekkSoft

January 1, 2024 - Present

Account management with a focus on client relations and digital marketing support; ongoing Google UX Design program.

Front Desk Manager (part-time) at Velocity Switzerland

January 1, 2023 - Present

Provided daily customer-facing support for premium members focused on listening, problem-solving, and creating a welcoming experience. Created internal process documentation including email response guidelines and studio policies to standardize team communication. Onboarded and trained new team members on studio processes, tools, and service standards. Owned social media reporting and competitor analysis to inform content and business decisions. Coordinated member feedback surveys, analyzed responses, and produced monthly management reports with actionable insights.

Digital Portfolio / Marketing Lead at Sereviso AG

October 1, 2019 - December 1, 2021

Built and managed the marketing function from scratch, including messaging, communication strategy, and content, reporting directly to the CEO. Ran a quarterly webinar series end to end: speaker management, content preparation, and post-event follow-up. Planned and executed LinkedIn Ads campaigns and monitored engagement and performance. Coordinated a full company rebrand with an external agency, aligning positioning across all channels.

Event Manager & Marketing Assistant (fixed contract) at Imaging Solutions

January 1, 2019 - June 1, 2019

Led organization of the company’s first Open House event from initial concept through on-site execution. Developed event assets including concept, branding, landing page, registration page, and promotional materials. Coordinated suppliers, exhibitors, keynote speakers, press, and invited guests to ensure smooth delivery.

Marketing Lead at Sereviso AG

January 1, 2019 - June 30, 2021

Drove strategic marketing, oversaw event concepts to execution, enhanced customer engagement with unique elements, achieving a 40% attendee return rate. Led post-event reviews, ROI analysis, and strategy development for future events.

Account Manager (B2B SaaS) at Trekstop

September 1, 2016 - May 1, 2017

Managed a portfolio of 150 international B2B clients across Europe and Latin America, supporting product adoption and long-term engagement. Delivered online onboarding sessions via Microsoft Teams, guiding customers through platform setup and key functionalities. Reduced churn by 25% in 6 months by identifying low-engagement accounts and closing the marketing enablement gap across the portfolio.

Event Manager & Marketing Assistant at Imaging Solutions

September 1, 2016 - May 31, 2017

Managed 150 international accounts, improving customer relationships and increasing revenue by 25% through strategic marketing and service plans. Strengthened long-term partnerships, boosting customer satisfaction by 20% through targeted and customized strategies.