I am a digital marketing professional with a background in luxury retail and growth-oriented campaigns. I focus on KPI-driven initiatives, content creation for social platforms, and close collaboration with sales and merchandising teams to ensure a cohesive brand story across all channels. I thrive in remote and hybrid environments, enjoy training teammates to raise skills, and use data-driven insights to optimize campaigns (social, email, and web assets). I am passionate about building compelling narratives for luxury brands and driving measurable results through thoughtful content and performance marketing.

Cristina Vallejo

I am a digital marketing professional with a background in luxury retail and growth-oriented campaigns. I focus on KPI-driven initiatives, content creation for social platforms, and close collaboration with sales and merchandising teams to ensure a cohesive brand story across all channels. I thrive in remote and hybrid environments, enjoy training teammates to raise skills, and use data-driven insights to optimize campaigns (social, email, and web assets). I am passionate about building compelling narratives for luxury brands and driving measurable results through thoughtful content and performance marketing.

Available to hire

I am a digital marketing professional with a background in luxury retail and growth-oriented campaigns. I focus on KPI-driven initiatives, content creation for social platforms, and close collaboration with sales and merchandising teams to ensure a cohesive brand story across all channels.

I thrive in remote and hybrid environments, enjoy training teammates to raise skills, and use data-driven insights to optimize campaigns (social, email, and web assets). I am passionate about building compelling narratives for luxury brands and driving measurable results through thoughtful content and performance marketing.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Advanced

Work Experience

Performance Marketing Assistant at 24S (LVMH)
April 1, 2021 - February 1, 2023
Analyzed performance of digital campaigns via KPIs (ROI, conversions, performance) and produced weekly/monthly reports; collaborated with marketing teams to ensure coherence of brand image; optimized campaigns (Google Ads, A/B testing) to improve performance and visibility of products.
Performance Marketing Assistant at 24S / LVMH
April 1, 2021 - February 1, 2023
Analyse et suivi des performances des campagnes digitales via KPIs (ROI, conversion, etc.). Élaboration de rapports hebdomadaires et mensuels et recommandations.

Education

MSc Marketing Management at Grenoble École de Management
August 1, 2024 - December 1, 2025
Exchange Program at IAE Université Grenoble Alpes
January 1, 2020 - July 1, 2020
Bachelor in Business Administration at Pontificia Universidad Católica del Ecuador
October 1, 2016 - August 1, 2021
MSc Marketing Management at Grenoble Ecole de Management / IAE Université Grenoble Alpes
July 1, 2025 - December 1, 2025
Licence en Administration des Entreprises at Université Catholique de l'Équateur
October 1, 2016 - August 1, 2021
MSc Marketing Management at IAE Université Grenoble Alpes
August 1, 2024 - December 1, 2025
Licence en Administration des Entreprises at Universidad Católica del Ecuador
October 1, 2016 - August 1, 2021

Qualifications

LVMH Certificate
January 1, 2025 - December 31, 2025
Certificate Inside LVMH
April 1, 2023 - December 31, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Consumer Goods