Cristina Teodora Farcaș

Develop and implement integrated digital and traditional marketing strategies to promote agricultural products nationwide and strengthen market presence. Manage end-to-end digital presence including social media, content, e-commerce, customer communication, and online campaigns in collaboration with all departments. Plan, create, and optimize Google Ads and Facebook Ads campaigns (strategy, creative assets, copy, setup, monitoring, and optimization). Lead creation of marketing and promotional materials across digital and print channels using Adobe Illustrator. Drive brand and business initiatives through e-commerce management, promotions, commercial offers, events, and involvement in the company’s digital transformation.

Developed PPC strategies and managed advertising budgets for assigned clients across Google Ads and Facebook Ads. Created and optimized paid and organic marketing content including ad copy, social media content, blog articles, and promotional materials. Managed client communication and coordinated projects with cross-functional teams (3–9 people). Designed digital and print marketing materials using Adobe Illustrator and maintained visual consistency across campaigns. Monitored performance and prepared weekly reports using Microsoft Excel, Slack, and Trello.

Led and coordinated a cross-functional team of 15 professionals (Graphic Design, Illustration, Web Development, Marketing, Strategy) and external suppliers, managing workflows, milestones, resources, and project delivery. Managed end-to-end marketing and creative projects from client brief and strategy through production and final delivery, ensuring alignment with objectives, timelines, and quality standards.