Cristian Victor Ilie

Led UX/UI strategy for 10+ B2B and mobile apps, built atomic design systems to improve design consistency and reduce dev handoff time by ~40%, conducted A/B testing and UX research to improve landing page design and user engagement by ~25%, designed motion-enabled interfaces using AI tools (Framer, Figma), created high-impact marketing assets and implemented cross-sell/upsell strategies to drive business value.

Led UX/UI strategy for over 10 B2B and mobile apps including microchip registration SaaS and CRM dashboards. Built atomic design systems improving design consistency and reduced dev handoff time by 40%. Conducted A/B testing and UX research boosting landing page engagement by 25%. Designed motion-enhanced interfaces utilizing AI tools (Framer, Figma) improving engagement and UX quality. Created high-impact marketing assets and implemented effective cross-sell and upsell strategies driving business value.

Designed user-centric UX/UI solutions for over 10 mobile and web applications, improving user experience in real estate, e-commerce, and dashboard interfaces. Developed scalable design systems to reduce inconsistencies and enhance development efficiency. Collaborated with developers and product teams for smooth design-to-development handoffs. Utilized A/B testing to optimize design choices and increase user engagement. Created high-converting real estate landing pages and implemented lead magnet strategies to grow email subscriber bases. Executed cross-sell and upsell strategies and developed moodboards, style guides, and visual concepts to maintain brand consistency.