Available to hire
I have a background in Civil Engineering and 5+ years of hands-on industry experience. I transitioned into UX/UI design and have spent 3+ years creating data-informed, user-centered digital products across SaaS, e-commerce, and mobile platforms. I bring a strategic approach to UX by combining practical design skills with systems thinking and collaboration with product and engineering teams to drive measurable business value.
I’m excited to take on more ownership and elevate product quality by applying clear, effective, and scalable design solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Advanced
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Freelancer UX/UI Designer at Self-Employed
September 1, 2023 - PresentSpearheaded the design of 10+ web and mobile apps, leading UX/UI strategy from concept to execution. Specialized in scalable design systems, data-driven UX research, A/B testing, and conversion-optimized interfaces. Skilled in Figma, Framer, AI tools (Readdy, Relume), usability testing, and cross-functional collaboration, achieving proven results in boosting engagement and sales through behavior-based design. Developed cohesive brand identities through moodboards, style guides, and visual concepts. Created high-impact marketing assets using Photoshop and implemented effective cross-sell and upsell strategies.
UX/UI Designer - Motion & Micro-Interactions Focus at Easy Shop
February 28, 2023 - July 15, 2025Designed a mobile-first e-commerce application that streamlined navigation and improved user engagement by 25% by adhering to Apple’s Human Interface Guidelines. Enhanced checkout flows, resulting in a 15% increase in completed sales and reduced cart abandonment rates. Implemented motion design and micro-interactions to enrich the shopping experience and usability. Created user flows, wireframes, and UI designs while collaborating closely with development teams, ensuring seamless handoffs and consistent implementation. Conducted user research and usability testing, using A/B testing and analytics tools to improve user satisfaction and conversion rates.
Jr. UX/UI Designer at Estate Group
February 28, 2022 - July 15, 2025Led end-to-end UX design for the company's corporate website and high-performing landing page, delivering intuitive structures across 11+ pages based on user research and business goals. Conducted user research and A/B testing to gather data-driven insights that enhanced usability and increased conversion rates. Conducted usability testing for a real estate landing page, leading to enhanced user satisfaction. Created reusable and scalable UI components ensuring design consistency and efficiency across projects.
Civil Engineer at Impresa Pizzarotti & C. S.p.A.
July 31, 2019 - July 15, 2025Managed large-scale construction projects in Oil & Gas, Power, and Engineering sectors, ensuring timely completion and quality compliance. Conducted technical calculations and procurement processes to optimize project execution. Reduced project costs by 15% through strategic procurement and budgeting. Led site logistics and workforce coordination, ensuring smooth operations and regulatory compliance. Developed detailed plans, design drawings, and cost estimates. Supervised daily on-site construction activities, monitored material deliveries, and ensured safety standards. Participated in site meetings to report progress and resolve issues.
Procurement Manager at Impresa Pizzarotti & C. S.p.A.
September 30, 2015 - July 15, 2025Managed end-to-end procurement processes for construction materials and services including supplier selection, negotiation, and contracts. Issued purchase orders complying with terms and internal procedures. Coordinated timely delivery of materials by working with suppliers and logistics. Conducted market analysis to identify reliable suppliers and alternatives under deadlines. Collaborated with site engineers and project managers to align material needs with project timelines and priorities.
Freelancer UX/UI Designer at Self-Employed
September 1, 2023 - PresentDesigned user-centric UX/UI solutions for over 10 mobile and web applications, improving user experience in real estate, e-commerce, and dashboard interfaces. Developed scalable design systems to reduce inconsistencies and enhance development efficiency. Collaborated with developers and product teams for smooth design-to-development handoffs. Utilized A/B testing to optimize design choices and increase user engagement. Created high-converting real estate landing pages and implemented lead magnet strategies to grow email subscriber bases. Executed cross-sell and upsell strategies and developed moodboards, style guides, and visual concepts to maintain brand consistency.
UX/UI Designer - Motion & Micro-Interactions Focus at Easy Shop
February 28, 2023 - July 15, 2025Designed an iOS e-commerce app with a flexible and reusable UI structure adhering to Apple's Human Interface Guidelines. Optimized checkout processes to increase sales completion and reduce drop-offs. Implemented motion design and micro-interactions to enhance usability and user engagement. Created and customized iOS UI components ensuring design consistency and efficiency. Conducted competitive analysis and UX research to identify pain points and conversion improvement opportunities. Designed wireframes, user flows, and style guides and facilitated smooth handoffs to development teams. Leveraged A/B testing and GA4 analytics for data-driven design improvements.
Jr. UX/UI Designer at Estate Group Company
February 28, 2022 - July 15, 2025Led UX design for company landing page and corporate site, structuring over 11 pages based on user research. Improved conversion rates and user retention by applying data-driven design methods. Collaborated cross-functionally to align design with business objectives and user needs. Applied user research results to enhance usability and reduce bounce rates by 18%. Created reusable UI components to ensure design consistency and efficiency across projects.
Civil Engineer at WIP Hi Tech, Milano
July 31, 2021 - July 15, 2025Managed large-scale construction projects in Oil & Gas, Power, and Engineering sectors. Ensured timely completion and adherence to quality standards. Performed technical calculations and procurement optimizations. Reduced project costs by 15% through strategic procurement and budgeting. Led site logistics and workforce coordination, ensuring smooth execution and safety compliance. Developed detailed plans, design drawings, and cost estimates for civil engineering projects.
Civil Engineer at Impresa Pizzarotti & C. S.P.A., Bucharest
July 31, 2015 - July 15, 2025Supervised on-site execution ensuring high-quality deliverables and safety compliance. Managed material supply chains and procurement negotiations, reducing costs by 15% and improving logistics. Conducted accurate calculation of reinforcement quantities based on structural plans. Drafted and issued supplier orders and conducted technical calculations to optimize project execution. Obtained approvals from Site General Director for final decisions.
UX/UI Designer - Lead at Bucharest
September 1, 2023 - PresentLed UX/UI strategy for over 10 B2B and mobile apps including microchip registration SaaS and CRM dashboards. Built atomic design systems improving design consistency and reduced dev handoff time by 40%. Conducted A/B testing and UX research boosting landing page engagement by 25%. Designed motion-enhanced interfaces utilizing AI tools (Framer, Figma) improving engagement and UX quality. Created high-impact marketing assets and implemented effective cross-sell and upsell strategies driving business value.
UX/UI Designer at Bucharest
February 28, 2023 - August 10, 2025Designed end-to-end UX for iOS shopping app, increasing completed checkouts by 15% and reducing cart abandonment. Applied Apple’s Human Interface Guidelines using micro-interactions to enhance product search and filtering. Created reusable Figma components aligned with native iOS patterns and collaborated with developers to align UI with API behavior, backend logic, and mobile performance constraints. Delivered secure UX flows with RBAC, dashboard filters, API data integration, and form validation adapted for iOS UX patterns. Improved conversion by streamlining checkout flow and reducing friction in payment and shipping.
Jr. UX/UI Designer at Bucharest
February 28, 2022 - August 10, 2025Redesigned website and landing pages based on user insights and business goals. Focused on user needs and outcomes using UX research, A/B testing, and persuasive content structure. Applied StoryBrand framework and behavioral UX to improve clarity, trust, and conversion. Created responsive layouts in Figma using reusable components and clear content hierarchy. Delivered full user flows, wireframes, and prototypes aligned with stakeholder priorities.
Civil Engineer - WIP Hi-Tech at Milano, Italy
August 31, 2021 - August 10, 2025Supervised large-scale infrastructure projects in oil & gas and power sectors from planning to execution ensuring compliance with structural specs and safety standards. Developed detailed plans, technical drawings, and cost estimates; monitored deliveries and optimized material usage. Led daily site coordination with teams, subcontractors, and stakeholders to meet timelines, resolve issues, and maintain reporting accuracy.
Structural Engineer at Confra Silvas, Bucharest
January 1, 2016 - August 10, 2025Oversaw execution of mid-riser residential structure (S+P+7), ensuring proper reinforcement, formwork, and concrete placement. Interpreted technical drawings, resolved on-site conflicts, ensured quality control and enforced safety protocols throughout construction phases.
Civil Engineer at Impresa Pizzarotti, Bucharest
January 1, 2015 - August 10, 2025Managed procurement of construction materials and services across multiple international projects, including supplier negotiations, PO creation, and budget compliance.
Lead UX/UI Designer / Design Strategist at Self-employed / Independent
September 1, 2023 - PresentLed UX/UI strategy for 10+ B2B and mobile apps, built atomic design systems to improve design consistency and reduce dev handoff time by ~40%, conducted A/B testing and UX research to improve landing page design and user engagement by ~25%, designed motion-enabled interfaces using AI tools (Framer, Figma), created high-impact marketing assets and implemented cross-sell/upsell strategies to drive business value.
UX/UI Designer at Eastesta Group Company (Jr. UX/UI Designer Essentials) – Bucharest
February 1, 2022 - October 2, 2025Redesigned websites and landing pages based on user insights and business goals; focused on user needs and outcomes, applied StoryBrand framework to improve clarity, trust, and conversion; created responsive layouts in Figma using reusable components and content hierarchy; delivered full user flows, wireframes, and prototypes aligned with stakeholder priorities.
Civil Engineer at Impresa Pizzarotti
May 2, 2015 - October 2, 2025Managed procurement of construction materials and services across multiple international projects, including supplier negotiations, PO creation, and budget compliance.
UX/UI Designer (WIP Hi-Tech) – Milano (Self-employed) at WIP Hi-Tech
January 1, 2021 - October 2, 2025Self-employed UX/UI designer; worked with Milan-based and Bucharest-based clients, contributed to design systems, prototyping, and UI deliverables; developed Jr. UX/UI designer essentials track.
Education
Bachelor's Degree in Civil Engineering at Technical University of Civil Engineering, Bucharest
January 1, 2010 - December 31, 2013Higher National Certificate at Nova Academy, Bucharest
January 1, 2021 - June 30, 2021Bachelor's Degree at Technical University of Civil Engineering, Bucharest
January 1, 2013 - December 31, 2013Higher National Certificate at Nova Academy, Bucharest
January 1, 2021 - June 30, 2021Bachelor's Degree in Civil Engineering at Technical University of Civil Engineering, Bucharest
January 1, 2011 - August 10, 2025Master's Degree in Civil Engineering at Technical University of Civil Engineering, Bucharest
January 11, 2030 - August 10, 2025Bachelor's Degree in Civil Engineering at Bucharest
January 11, 2030 - October 2, 2025Master's Degree in Civil Engineering at Bucharest
January 11, 2030 - October 2, 2025UX/UI Design Essentials at Nova Academy
January 11, 2030 - October 2, 2025Test Automation Course at Bucharest
January 1, 2020 - October 2, 2025Qualifications
UX/UI Design Essentials - Nova Academy
January 1, 2021 - June 30, 2021Java Core Development - Link Academy
April 1, 2021 - August 1, 2021Testing Automation with Selenium and Java - Azimut Solution SRL
May 1, 2020 - August 31, 2020UX/UI Design Essentials
October 1, 2021 - April 30, 2022QA Tester Automation
February 1, 2020 - August 31, 2020ISTQB Foundation Level
February 1, 2019 - April 30, 2020Performance Testing with JMeter, API Basic Concept
August 1, 2020 - March 31, 2021Java Developer / Mobile Developer
March 1, 2020 - June 30, 2020Driving License Category B
January 11, 2030 - August 10, 2025Nova Academy UX/UI Design Essentials Course
January 1, 2020 - August 10, 2025Driving license (Category B)
January 11, 2030 - October 2, 2025UX/UI Design Essentials – Nova Academy
January 11, 2030 - October 2, 2025Industry Experience
Real Estate & Construction, Retail, Software & Internet, Energy & Utilities, Financial Services, Transportation & Logistics, Manufacturing, Professional Services, Media & Entertainment, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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