Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a UX/UI Product Designer from Cali, Colombia, and I help teams turn complex workflows into clear, user-centered digital products. Across multi-client platforms and internal tooling, I lead research-informed UX strategy, design system thinking, interaction design, and high-fidelity prototyping that connect real user needs with practical engineering constraints. I’ve designed and scaled feature sets for enterprise products, improved onboarding and file workflows, and built custom interface experiences like a document viewer from scratch. I also bring strong cross-functional collaboration—facilitating stakeholder workshops, running usability testing, and iterating post-launch based on session insights—so products move from concept to measurable impact.…I’m a UX/UI Product Designer from Cali, Colombia, and I help teams turn complex workflows into clear, user-centered digital products. Across multi-client platforms and internal tooling, I lead research-informed UX strategy, design system thinking, interaction design, and high-fidelity prototyping that connect real user needs with practical engineering constraints. I’ve designed and scaled feature sets for enterprise products, improved onboarding and file workflows, and built custom interface experiences like a document viewer from scratch. I also bring strong cross-functional collaboration—facilitating stakeholder workshops, running usability testing, and iterating post-launch based on session insights—so products move from concept to measurable impact.

Cristian Velez

UX Designer, UI Designer, Product Designer, +2





I’m a UX/UI Product Designer from Cali, Colombia, and I help teams turn complex workflows into clear, user-centered digital products. Across multi-client platforms and internal tooling, I lead research-informed UX strategy, design system thinking, interaction design, and high-fidelity prototyping that connect real user needs with practical engineering constraints. I’ve designed and scaled feature sets for enterprise products, improved onboarding and file workflows, and built custom interface experiences like a document viewer from scratch. I also bring strong cross-functional collaboration—facilitating stakeholder workshops, running usability testing, and iterating post-launch based on session insights—so products move from concept to measurable impact.…I’m a UX/UI Product Designer from Cali, Colombia, and I help teams turn complex workflows into clear, user-centered digital products. Across multi-client platforms and internal tooling, I lead research-informed UX strategy, design system thinking, interaction design, and high-fidelity prototyping that connect real user needs with practical engineering constraints. I’ve designed and scaled feature sets for enterprise products, improved onboarding and file workflows, and built custom interface experiences like a document viewer from scratch. I also bring strong cross-functional collaboration—facilitating stakeholder workshops, running usability testing, and iterating post-launch based on session insights—so products move from concept to measurable impact.

Available to hire

I’m a UX/UI Product Designer from Cali, Colombia, and I help teams turn complex workflows into clear, user-centered digital products. Across multi-client platforms and internal tooling, I lead research-informed UX strategy, design system thinking, interaction design, and high-fidelity prototyping that connect real user needs with practical engineering constraints.

I’ve designed and scaled feature sets for enterprise products, improved onboarding and file workflows, and built custom interface experiences like a document viewer from scratch. I also bring strong cross-functional collaboration—facilitating stakeholder workshops, running usability testing, and iterating post-launch based on session insights—so products move from concept to measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

UX/UI Product Designer at Cafeto software

January 1, 2022 - Present

Owned web and lead-generation efforts by designing and maintaining the company website, capturing 100+ inbound leads and achieving a 20% pitch-to-sale conversion rate for custom construction. Produced 3D exhibition stand proposals and photorealistic visualizations using specialized 3D tools to support high-value client acquisition. Engineered and prepared large-format pre-press and production files for physical structures, ensuring accurate output for large-format print wraps, physical signage, and trade show displays.

UX/UI Product Designer at DOQMiND Platform

January 1, 2021 - Present

Designed and launched 20+ core platform features that streamline complex operational workflows and reduce overall user task friction. Optimized the file upload and approval experience, improving first-attempt success rates by 30–40% and reducing validation errors. Architected a custom document viewer interface integrating 30+ interactive tools into a unified, high-density layout. Iterated post-launch based on user session tracking to accelerate task completion speed by 50–60% and significantly flatten the learning curve. Also supported digitization of logistics and record processing by converting manual processes into automated digital forms (e.g., visitor registration, package intake, incident reporting), reducing operational time in each flow.

Visual communication designer at Cafeto software

January 1, 2017 - January 1, 2019

Created high-volume visual assets across internal and external channels, including corporate communication pieces and digital creatives. Served as the central design partner for HR and EHS-related requests (recruitment drives, safety protocols, and company-wide initiatives), and contributed to brand identity work and sub-branding architecture.

Visual communication lead and 3D artist at Bigjonan Studio

January 1, 2016 - January 1, 2019

Led visual communication and 3D art initiatives, supporting brand and communication needs through digital and visual asset production. Delivered end-to-end visual design work and produced supporting design assets for internal and external channels.