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Lead Creative at Formula One, overseeing premium brand content end-to-end across ideation, production, and post-production for global broadcast and digital platforms. Build and grow specialist in-house creative teams, drive creative strategy and production operations across marketing, OTT, sponsorship, and digital content, and consistently deliver flagship work with elite quality and audience impact. To keep my skills fresh, I take on sporadic video editing roles on the side.…Lead Creative at Formula One, overseeing premium brand content end-to-end across ideation, production, and post-production for global broadcast and digital platforms. Build and grow specialist in-house creative teams, drive creative strategy and production operations across marketing, OTT, sponsorship, and digital content, and consistently deliver flagship work with elite quality and audience impact. To keep my skills fresh, I take on sporadic video editing roles on the side.

Croomes

Creative Director, Film Producer, Executive Producer, +2

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Lead Creative at Formula One, overseeing premium brand content end-to-end across ideation, production, and post-production for global broadcast and digital platforms. Build and grow specialist in-house creative teams, drive creative strategy and production operations across marketing, OTT, sponsorship, and digital content, and consistently deliver flagship work with elite quality and audience impact. To keep my skills fresh, I take on sporadic video editing roles on the side.…Lead Creative at Formula One, overseeing premium brand content end-to-end across ideation, production, and post-production for global broadcast and digital platforms. Build and grow specialist in-house creative teams, drive creative strategy and production operations across marketing, OTT, sponsorship, and digital content, and consistently deliver flagship work with elite quality and audience impact. To keep my skills fresh, I take on sporadic video editing roles on the side.

Available to hire

Lead Creative at Formula One, overseeing premium brand content end-to-end across ideation, production, and post-production for global broadcast and digital platforms. Build and grow specialist in-house creative teams, drive creative strategy and production operations across marketing, OTT, sponsorship, and digital content, and consistently deliver flagship work with elite quality and audience impact.

To keep my skills fresh, I take on sporadic video editing roles on the side.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Lead Creative (Creative Studio) at Formula One

January 1, 2022 - Present

Recruited into a bespoke lead role overseeing all premium content for the F1 brand. Led creative direction and production of flagship assets including live broadcast opening titles (500M+ audience), brand campaigns, and original docuseries for F1TV. Directed high-end creative output from scripting and storyboarding through directing and post-production. Managed and scaled a specialised internal creative team producing agency-standard work in-house, and drove creative strategy and production operations across marketing, OTT, sponsorship, and digital. Coordinated global crews and talent as the go-to lead for high-end content delivery, maintaining excellence and consistency across multiple channels and platforms.

Head of Content, Production & Social Media at Veloce

January 1, 2021 - January 1, 2022

Headed content, production, and social media for a racing, gaming, lifestyle and media platform and British motor racing team. Innovated brand content direction attracting top clients including Mercedes, McLaren, Alfa Romeo, and Quadrant. Strategised multi-channel campaigns to elevate video production, including editing, grading, and sound mixing. Specialized in partnership content commercialisation including social series for brands such as E.On Energy and Fanatec. Steered a brand refresh, increasing YouTube subscribers by 38%. Recruited and led a team of 15 creatives, boosting social engagement by 35% in under six months and doubling content output in six months through coaching and process leadership. Owned branded content strategy aligned to the customer journey, including final content sign-off.

Director of Digital Content at Hintsa Performance

January 1, 2021 - January 1, 2022

Designed and launched a full-scale content strategy for a new digital platform, establishing it as a central brand pillar. Built and managed a specialist freelance team across creative direction, copywriting, production, and UX. Defined brand tone of voice and digital strategy for on-demand, app and coaching content, including ongoing content consultation.

Senior Creative Producer / Creative Producer / Editor at Formula One

January 1, 2013 - January 1, 2020

Progressively promoted within Formula One from Creative Producer and Editor roles into senior positions, building a foundation in high-level content production through increasingly senior creative responsibilities.

VOD Specialist / Runner at Sky Sports

January 1, 2012 - January 1, 2013

Supported premium sports content delivery and on-demand platforms through broadcast and media operations, including foundational work across VOD specialist and runner duties.