Croomes

Recruited into a bespoke lead role overseeing all premium content for the F1 brand. Led creative direction and production of flagship assets including live broadcast opening titles (500M+ audience), brand campaigns, and original docuseries for F1TV. Directed high-end creative output from scripting and storyboarding through directing and post-production. Managed and scaled a specialised internal creative team producing agency-standard work in-house, and drove creative strategy and production operations across marketing, OTT, sponsorship, and digital. Coordinated global crews and talent as the go-to lead for high-end content delivery, maintaining excellence and consistency across multiple channels and platforms.

Headed content, production, and social media for a racing, gaming, lifestyle and media platform and British motor racing team. Innovated brand content direction attracting top clients including Mercedes, McLaren, Alfa Romeo, and Quadrant. Strategised multi-channel campaigns to elevate video production, including editing, grading, and sound mixing. Specialized in partnership content commercialisation including social series for brands such as E.On Energy and Fanatec. Steered a brand refresh, increasing YouTube subscribers by 38%. Recruited and led a team of 15 creatives, boosting social engagement by 35% in under six months and doubling content output in six months through coaching and process leadership. Owned branded content strategy aligned to the customer journey, including final content sign-off.

Designed and launched a full-scale content strategy for a new digital platform, establishing it as a central brand pillar. Built and managed a specialist freelance team across creative direction, copywriting, production, and UX. Defined brand tone of voice and digital strategy for on-demand, app and coaching content, including ongoing content consultation.