I'm Crystal Gilliam, a freelance creative copywriter and content marketing consultant with over 10 years of experience helping B2B and B2C brands across industries—including the AI/ML tech space and non-profits—define brand voice, craft content strategies, and deliver measurable results. I work across paid and organic channels to drive engagement, conversions, and growth while staying organized and detail-oriented under fast-paced, high-pressure environments. I collaborate closely with design teams and clients to ideate, write, and produce content for blogs, landing pages, social media, emails, and campaigns, managing editorial calendars and coordinating distributed freelance teams. I’m passionate about turning complex ideas into clear, compelling copy and aligning content with business goals and audience needs.

Crystal Gilliam

I'm Crystal Gilliam, a freelance creative copywriter and content marketing consultant with over 10 years of experience helping B2B and B2C brands across industries—including the AI/ML tech space and non-profits—define brand voice, craft content strategies, and deliver measurable results. I work across paid and organic channels to drive engagement, conversions, and growth while staying organized and detail-oriented under fast-paced, high-pressure environments. I collaborate closely with design teams and clients to ideate, write, and produce content for blogs, landing pages, social media, emails, and campaigns, managing editorial calendars and coordinating distributed freelance teams. I’m passionate about turning complex ideas into clear, compelling copy and aligning content with business goals and audience needs.

Available to hire

I’m Crystal Gilliam, a freelance creative copywriter and content marketing consultant with over 10 years of experience helping B2B and B2C brands across industries—including the AI/ML tech space and non-profits—define brand voice, craft content strategies, and deliver measurable results. I work across paid and organic channels to drive engagement, conversions, and growth while staying organized and detail-oriented under fast-paced, high-pressure environments.

I collaborate closely with design teams and clients to ideate, write, and produce content for blogs, landing pages, social media, emails, and campaigns, managing editorial calendars and coordinating distributed freelance teams. I’m passionate about turning complex ideas into clear, compelling copy and aligning content with business goals and audience needs.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Portuguese
Advanced

Work Experience

Senior Creative Copywriter at Various Global Clients
May 1, 2023 - Present
Freelance senior creative copywriter and editor delivering brand voice, content strategies, copy and content across B2B/B2C, analytics and campaigns for a range of global clients.
Senior Copywriter at Triple Dart
July 1, 2022 - October 25, 2025
Led copywriting for campaigns, ideation, and production of ads and content across paid and organic channels.
Senior Copywriter at Michael Page International
February 1, 2022 - October 25, 2025
Senior Copywriter for Asia region; managed content ideation, creation and distribution, collaborating with regional teams.
Regional Content Editor, Asia at Michael Page International
November 1, 2020 - October 25, 2025
Managed regional content editorial calendar, authored and edited blog posts, white papers, social copy; coordinated with a distributed team; analyzed performance.
Lead Copywriter at TradeGecko
March 1, 2015 - October 25, 2025
Led product and marketing copy; ideated and produced content for paid search, paid social, landing pages, and email marketing.
Managing Editor at Sunrise Click
October 1, 2012 - October 25, 2025
Assistant Manager and Managing Editor overseeing publication processes, content creation, and editorial workflow.

Education

Bachelor of Science in International Business and Finance at Southeast Missouri State University
September 1, 2002 - May 1, 2006
Portuguese as a Foreign Language Certificate at Universidade do Minho
September 1, 2007 - February 1, 2008
Bachelor of Science in Business Administration at Universidade do Minho
September 1, 2002 - May 1, 2006

Qualifications

Portuguese as a Foreign Language Certificate
September 1, 2007 - February 1, 2008

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization, Education