I am a self-motivated and proactive individual who thrives in dynamic environments. With a strong foundation in marketing and hands-on experience from real-world projects, I am passionate about digital marketing trends and eager to make a meaningful impact.…

Crystal H'ng Yee Xuan

I am a self-motivated and proactive individual who thrives in dynamic environments. With a strong foundation in marketing and hands-on experience from real-world projects, I am passionate about digital marketing trends and eager to make a meaningful impact.…

Available to hire

I am a self-motivated and proactive individual who thrives in dynamic environments.

With a strong foundation in marketing and hands-on experience from real-world projects, I am passionate about digital marketing trends and eager to make a meaningful impact.

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Skills

Experience Level

Language

English
Fluent
Malay
Advanced

Work Experience

Social Media Strategist at One Bite
July 1, 2024 - October 31, 2024
Utilized algorithm optimization and trending content analysis to achieve 18k views on the first Instagram reel without paid ads. Monitored performance metrics and implemented data-driven adjustments. Developed and executed social media campaigns.
Marketing Communications Strategist (Academic Project) at Coway (Academic Project)
September 1, 2024 - May 1, 2025
Developed the big idea and campaign strategy, supported with mock-up designs. Conducted a situation analysis to identify best practices for strengthening brand positioning. Produced a media plan outlining recommended channels, campaign timeline, and projected KPIs. Ranked Top 3 out of 25 teams in the marketing challenge.

Education

Bachelor of Business and Commerce at Monash University Malaysia
July 1, 2022 - July 1, 2025

Qualifications

Google Digital Marketing and E-commerce Training Certificate
September 1, 2024 - December 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other

Skills

Experience Level