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Social Media Specialist and Marketing professional focused on launching and managing online stores and driving growth through social media content, paid campaigns, and community engagement.

About

Social Media Specialist and Marketing professional focused on launching and managing online stores and driving growth through social media content, paid campaigns, and community engagement. I coordinate marketing activities, oversee content localization, and support web and PR work across multiple channels.

I enjoy fast learning, adapting to new tasks, and working with teams and partners to build relationships. From influencer campaigns and email marketing to competitor monitoring and reporting, I’m goal-oriented, creative, and committed to improving performance through continuous optimization.

  • 10 years' experience
  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Retail
  • Other

Work experience· 14 roles

Online Marketing Manager / Social Media Specialist (Head of Marketing - HUMarket Born2be) · HUMarket Born2beSep 2023 – Sep 2025 · 2 yrs 1 mo

Managed full social media operations (Instagram/Facebook/TikTok/Pinterest): content strategy and creation (graphics, captions, timing), scheduling, trend monitoring, comment and message management. Coordinated online event communications (concept, timing, graphic assets, foreign posts, follow-up). Worked with catalogs and product descriptions and developed promotion creatives and schedules (BF and joy-related discount periods/campaigns). Led influencer marketing processes (search and selection, partner communication, content and coupon coordination, giveaways). Managed email marketing activities (concept, text/DMs and scheduling). Worked with agencies, delegated ad campaign tasks, and produced reporting/insights. Performed blog work (WordPress posts and translations), coordinated with other departments and foreign markets (PL/RO/UA), and supported customer communications (emails, sales force/call center/channel responses) as part of promotional campaigns.

Online Marketing Manager · HumarketJan 2023 – Present · 3 yrs 11 mos

Head of marketing; organized events, supported online marketing efforts, updated corporate site, and maintained relationships with promoters; produced online and offline marketing materials and campaigns.

Online Marketing Manager / Head of Marketing · HU Market Born to BeJan 2023 – Present · 3 yrs 11 mos

Online marketing, social campaigns, influencer campaigns, content creation, email marketing, website optimization, liaison with promoters, maintaining partnerships

Online Marketing Manager · HU Market Born 2 BeJan 2023 – Present · 3 yrs 11 mos
Marketing manager - Social Media / Marketing Manager · Crystal NailsJan 2022 – Jan 2023 · 1 yr 1 mo
Marketing Manager · Crystal NailsJan 2022 – Present · 4 yrs 11 mos
Nail Artist (Freelance)Jan 2022 – Sep 2025 · 3 yrs 9 mos
Freelance Online Marketer · Self-employedJan 2020 – Jan 2021 · 1 yr 1 mo

Education· 5

Higher National Certificate · BGE Vik Commerce and Marketing2016 – 2018
Bachelor in Commerce and Marketing (Marketing Communications Specialization) · BGE Vik Commerce and Marketing2018 – 2021
BA in Commerce and Marketing / Marketing Communications specialization · BGÉK VIK2016 – 2018
Bachelors degree (Commerce and Marketing / Marketing Communications specialization) · BGÉK VIK2018 – 2021

Certifications and awards· 12

Higher National Certificate in Commerce and Marketing (Marketing Communications Specialization)2016 – 2018
Bachelor in Commerce and Marketing2018 – 2021
Higher National Certificate in Commerce and Marketing (Marketing Communications Specialization)2016 – 2018
Bachelor in Commerce and Marketing2018 – 2021

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