Csilla Marton

Built and ran a creative agency delivering social media management, content creation, creative direction, and influencer campaigns for fashion, hospitality, beauty, and well-being brands. Managed end-to-end social and content work—from strategy and creative direction to copywriting, creative production, and influencer campaign planning (sourcing, outreach, briefing, contracting, and reporting). Covered brand events and activations with real-time social content. Produced performance reporting and converted insights into actionable recommendations. Clients include Hyatt Hotels, Karen Millen, NYX, Nay Daya, Duck & Dry, Mahogany Springs, and others.

Developed cross-channel organic social strategy across Instagram, TikTok, Facebook, X, Threads, and YouTube. Set and monitored reach and engagement KPIs and worked closely with the paid media team. Managed a team of three (two senior executives and an assistant) and improved social operations through regular performance reviews and new processes. Led social-first TikTok creative marketplace campaigns from start to finish, achieving a minimum of 3M views per campaign. Managed external agency partners and collaborated with PR and Marketing on partnerships, influencers, and editorial activities. Oversaw reporting via Sprout Social and Bazaarvoice, covering social listening, competitor benchmarking, and owned/earned performance. Partnered with Customer Service to manage communities across platforms.

Built organic and paid social strategies for two cookie brands and directed photo shoots to produce social-first content. Supported more than five store openings with social campaigns and created launch strategies and content plans for a new concept store in the Middle East.