Zsolt Császti
I'm Zsolt Császti, a Marketing Automation & CRM Specialist with 6+ years of experience across fintech and global entertainment brands.
About
I’m Zsolt Császti, a Marketing Automation & CRM Specialist with 6+ years of experience across fintech and global entertainment brands. I excel at building automation workflows, integrating APIs, and managing end-to-end CRM campaigns across multiple markets.
I focus on driving operational efficiency, delivering data-driven campaigns, and creating refined digital assets with a precise visual sense. I’m passionate about compliant, on-brand execution and collaborating with marketing, MarTech, and legal teams to achieve measurable results.
- 7 years' experience
- Joined January 2026
Skills· 5
Languages
- HungarianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Financial Services
- Software & Internet
- Professional Services
More experts in Budapest, Hungary
Work experience· 4 roles
Led CRM and marketing automation initiatives, streamlining workflows and improving lead management. Reduced manual tasks by 40% via automation tools and API integrations. Designed the CRM structure and developed data logic, modules, workflows, automations, and API integrations for the debt reactivation process. Implemented CRM analytics and process refinements, boosting campaign effectiveness by 30%. Handled financial data, compliance, and customer support workflows in SAP, processing 30–50 requests daily.
Supported sales and marketing campaigns, assisted with CRM tasks and customer communications, and contributed to process improvements across campaigns and daily operations.
Deputy Manager overseeing operations and project coordination, contributing to strategic execution and cross-functional collaboration.
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