BC

Belén Cueva Santa

Available to hire

Hi, I’m Belén Cueva Santa, a fashion designer and product developer with 5+ years of hands-on experience across collection design, technical specifications, sourcing, and production management, complemented by a retail…

About

Hi, I’m Belén Cueva Santa, a fashion designer and product developer with 5+ years of hands-on experience across collection design, technical specifications, sourcing, and production management, complemented by a retail buying background. I excel at shaping concepts into cohesive collections and collaborating with suppliers to source sustainable materials. I’ve gained international exposure across Portugal, Uruguay, Europe, Latin America, and Asia, and I combine strong design judgment with a commercial, results‑driven mindset to deliver on brand, on time, and on budget.

I’m skilled in creating tech packs, coordinating fit sessions, negotiating with suppliers, and managing end-to-end production. My experience spans design, sourcing, and merchandising, and I thrive in fast-paced, cross-functional teams that value creative quality and sustainable practices.

  • 11 years' experience
  • Joined January 2026

Industry experience

  • Consumer Goods
  • Manufacturing
  • Retail
  • Professional Services
  • Media & Entertainment
  • Wholesale & Distribution
  • Other

Work experience· 9 roles

Fashion Designer | Product Development · Plus 351, Designed in LisbonOct 2025 – Present · 1 yr 2 mos

– Design and develop seasonal collections aligned with brand identity, from concept through to final tech pack. – Source and develop materials in close collaboration with Portuguese suppliers, including research into sustainable alternatives to support brand sustainability goals. – Create detailed tech packs and manage prototypes and sample rounds to ensure construction and fit quality. – Coordinate fit sessions and liaise directly with factories to keep production on schedule. – Negotiate costs with suppliers and collaborate cross-functionally to ensure a smooth design-to-production process.

Design and Purchasing Manager (Retail) · Umbro UY - Dacrimar S.A.Oct 2025 – Jul 2022

– Design and develop seasonal collections aligned with brand identity, from concept through to final tech pack. – Source and develop materials in close collaboration with Portuguese suppliers, including research into sustainable alternatives to support brand sustainability goals. – Create detailed tech packs and manage prototypes and sample rounds to ensure construction and fit quality. – Coordinate fit sessions and liaise directly with factories to keep production on schedule. – Negotiate costs with suppliers and collaborate cross-functionally to ensure a smooth design-to-production process.

Fashion Designer & Product Development · 351 Design (Lisbon)Jan 2025 – Present · 1 yr 11 mos

Designed and developed seasonal collections aligned with brand identity, from concept through to final tech pack. Sourced and developed materials in close collaboration with Portuguese suppliers, including research into sustainable alternatives to support brand sustainability goals. Created detailed tech packs and managed prototypes to ensure construction and fit quality. Coordinated fit sessions and liaised with factories to keep production on schedule. Negotiated costs with suppliers and collaborated cross-functionally to ensure a smooth design-to-production process.

International Operations Support (Spanish/English) · Teleperformance & MajorelJan 2022 – Dec 2025 · 4 yrs
International Customer Service Representative (Spanish/English) · Booking.com - MajorolJan 2022 – Jan 2024 · 2 yrs 1 mo
Design and Purchasing Manager (Retail) · Dacrimar S.A. (Umbro UY)Jan 2020 – Dec 2022 · 3 yrs
Design and Purchasing Manager (Retail) · Brendisol S.A. (Marisa Brasil)Jan 2019 – Dec 2020 · 2 yrs
Design and Purchasing Manager · Marisa Brasil - Brendisol S.AJan 2019 – Dec 2020 · 2 yrs

Education· 5

Bachelor's Degree in Industrial Design, Specialization in Textiles and Apparel · Escuela Universitaria Centro de Diseño Industrial, Montevideo, Uruguay2011 – 2019
Technical Degree, Qualified Operator in Garment and Pattern Making · Escuela Técnica de Palermo, Universidad del Trabajo2026
Technical Degree, Qualified Operator in Garment and Pattern Making · Escuela Técnica de Palermo, Universidad del Trabajo2011 – 2013

Montevideo, Uruguay

Bachelor's Degree in Industrial Design — Specialization in Textiles and Apparel · Escuela Universitaria Centro de Diseño Industrial2030 – 2026

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