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Hi, I’m Belén Cuéva Santa, a Lisbon-based fashion designer and product developer with a focus on textile and garment production, sustainability, and cross-functional collaboration. I lead the design-to-production process, from concept and sourcing to tech packs and prototypes, ensuring timely delivery and brand-aligned collections. I’ve worked with global brands across Portugal, Uruguay, and beyond, combining creative vision with practical production know-how to drive growth and keep quality high. With 8+ years in fashion and retail, I excel at art direction, international sourcing, and market-facing design. I’m comfortable coordinating with suppliers, factories, and marketing teams to deliver cohesive campaigns and compelling product launches while maintaining a strong emphasis on sustainability and consumer value.…Hi, I’m Belén Cuéva Santa, a Lisbon-based fashion designer and product developer with a focus on textile and garment production, sustainability, and cross-functional collaboration. I lead the design-to-production process, from concept and sourcing to tech packs and prototypes, ensuring timely delivery and brand-aligned collections. I’ve worked with global brands across Portugal, Uruguay, and beyond, combining creative vision with practical production know-how to drive growth and keep quality high. With 8+ years in fashion and retail, I excel at art direction, international sourcing, and market-facing design. I’m comfortable coordinating with suppliers, factories, and marketing teams to deliver cohesive campaigns and compelling product launches while maintaining a strong emphasis on sustainability and consumer value.

Belén Cuéva Santa

Textile Designer, Product Designer, Brand Designer, +2

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Hi, I’m Belén Cuéva Santa, a Lisbon-based fashion designer and product developer with a focus on textile and garment production, sustainability, and cross-functional collaboration. I lead the design-to-production process, from concept and sourcing to tech packs and prototypes, ensuring timely delivery and brand-aligned collections. I’ve worked with global brands across Portugal, Uruguay, and beyond, combining creative vision with practical production know-how to drive growth and keep quality high. With 8+ years in fashion and retail, I excel at art direction, international sourcing, and market-facing design. I’m comfortable coordinating with suppliers, factories, and marketing teams to deliver cohesive campaigns and compelling product launches while maintaining a strong emphasis on sustainability and consumer value.…Hi, I’m Belén Cuéva Santa, a Lisbon-based fashion designer and product developer with a focus on textile and garment production, sustainability, and cross-functional collaboration. I lead the design-to-production process, from concept and sourcing to tech packs and prototypes, ensuring timely delivery and brand-aligned collections. I’ve worked with global brands across Portugal, Uruguay, and beyond, combining creative vision with practical production know-how to drive growth and keep quality high. With 8+ years in fashion and retail, I excel at art direction, international sourcing, and market-facing design. I’m comfortable coordinating with suppliers, factories, and marketing teams to deliver cohesive campaigns and compelling product launches while maintaining a strong emphasis on sustainability and consumer value.

Available to hire

Hi, I’m Belén Cuéva Santa, a Lisbon-based fashion designer and product developer with a focus on textile and garment production, sustainability, and cross-functional collaboration. I lead the design-to-production process, from concept and sourcing to tech packs and prototypes, ensuring timely delivery and brand-aligned collections. I’ve worked with global brands across Portugal, Uruguay, and beyond, combining creative vision with practical production know-how to drive growth and keep quality high.

With 8+ years in fashion and retail, I excel at art direction, international sourcing, and market-facing design. I’m comfortable coordinating with suppliers, factories, and marketing teams to deliver cohesive campaigns and compelling product launches while maintaining a strong emphasis on sustainability and consumer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Expert

Data Visualization

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Design and Purchasing Manager at Umbro UY - Dacrimar S.A.

January 1, 2020 - December 31, 2022

Spearheaded design and development of collections for Umbro and key football clubs, resulting in a 15% sales increase. Created technical specs and sample management; oversaw supplier relationships, quality checks, fit sessions with factories, and production timelines. Negotiated costs and sourced sustainable materials to support brand goals.

Wholesale Commercial Department Manager at Rotunda Ltda

January 1, 2015 - December 31, 2019

Managed wholesale sales, expanded customer base by 20%, developed seasonal catalogs for product launches, maintained client relationships, and coordinated store visits to implement marketing strategies.

Design and Purchasing Manager at Marisa Brasil - Brendisol S.A

January 1, 2019 - December 31, 2020

Created technical specifications and managed sample controls for international collections; coordinated with global suppliers to ensure quality, fit, and timely delivery; contributed to brand goals and product launches.

International Customer Service Representative at Majorel (Booking.com Operations)

January 1, 2022 - December 31, 2024

Provided international front-line customer support for Booking.com bookings; resolved inquiries, collaborated with internal teams and suppliers to ensure seamless experiences, and cultivated problem-solving and professional communication.

International Customer Service Representative at Majorel - Booking.com (Lisbon, PT)

January 1, 2022 - December 31, 2024

Provided first-level technical and operational support for advertising campaigns on Facebook, Instagram, and WhatsApp; ensured seamless execution and high performance for paid campaigns.

Design and Purchasing Manager (Retail) at Umbro UY - Dacrimar S.A

January 1, 2020 - January 1, 2022

Led design and development of collections for Umbro and key football clubs, contributing to a 15% sales increase. Created products for Liga Universitaria Deportes de Uruguay. Developed technical specifications, catalogs, and commercial presentations communicating brand value. Managed supplier relationships, quality control, fittings, and production to ensure timely delivery. Conducted market research and trend analysis to inform purchasing decisions and product development. Collaborated with Marketing to drive cohesive campaigns and product launches.

Design and Purchasing Manager (Retail) at Marisa Brasil - Brendisol S.A

January 1, 2019 - January 1, 2020

Designed technical specifications and sample control for international collections, ensuring accuracy and quality. Coordinated with global suppliers, overseeing quality control, measurements, fittings, and production to meet brand standards. Used sales analysis to inform design decisions and enhance commercial presentations, including catalogs. Designed and curated showrooms to showcase products and drive sales.

International Customer Service Representative (Spanish/English) at Booking.com - Majorol

January 1, 2022 - January 1, 2024

Provided top-tier customer support for international bookings, resolving issues and addressing customer inquiries in a timely and professional manner. Collaborated with internal teams and external suppliers to ensure seamless experiences and high customer satisfaction. Developed strong problem-solving and communication skills, contributing to exceptional customer service.

Operations Advertising Program - Bilingual Support (Spanish/English) at Meta Ads - Teleperformance

January 1, 2024 - January 1, 2025

Provided first-level technical and operational support for advertising campaigns on Facebook, Instagram, and WhatsApp, ensuring seamless execution and high performance. Managed advertising accounts using MS Office tools and demonstrated strong communication to meet KPIs.

Education

Bachelor's Degree in Industrial Design, Specialization in Textiles and Apparel at Escuela Universitaria Centro de Diseño Industrial, Montevideo, Uruguay

January 11, 2030 - February 1, 2026

Bachelor's Degree in Industrial Design, Specialization in Textile & Apparel at Escuela Universitaria Central de Diseño Industrial, Montevideo, Uruguay

January 11, 2030 - March 2, 2026