Hi, I’m Belén Cueva Santa, a fashion designer and product developer with 5+ years of hands-on experience across collection design, technical specifications, sourcing, and production management, complemented by a retail buying background. I excel at shaping concepts into cohesive collections and collaborating with suppliers to source sustainable materials. I’ve gained international exposure across Portugal, Uruguay, Europe, Latin America, and Asia, and I combine strong design judgment with a commercial, results‑driven mindset to deliver on brand, on time, and on budget. I’m skilled in creating tech packs, coordinating fit sessions, negotiating with suppliers, and managing end-to-end production. My experience spans design, sourcing, and merchandising, and I thrive in fast-paced, cross-functional teams that value creative quality and sustainable practices.…

Belén Cueva Santa

Hi, I’m Belén Cueva Santa, a fashion designer and product developer with 5+ years of hands-on experience across collection design, technical specifications, sourcing, and production management, complemented by a retail buying background. I excel at shaping concepts into cohesive collections and collaborating with suppliers to source sustainable materials. I’ve gained international exposure across Portugal, Uruguay, Europe, Latin America, and Asia, and I combine strong design judgment with a commercial, results‑driven mindset to deliver on brand, on time, and on budget. I’m skilled in creating tech packs, coordinating fit sessions, negotiating with suppliers, and managing end-to-end production. My experience spans design, sourcing, and merchandising, and I thrive in fast-paced, cross-functional teams that value creative quality and sustainable practices.…

Available to hire

Hi, I’m Belén Cueva Santa, a fashion designer and product developer with 5+ years of hands-on experience across collection design, technical specifications, sourcing, and production management, complemented by a retail buying background. I excel at shaping concepts into cohesive collections and collaborating with suppliers to source sustainable materials. I’ve gained international exposure across Portugal, Uruguay, Europe, Latin America, and Asia, and I combine strong design judgment with a commercial, results‑driven mindset to deliver on brand, on time, and on budget.

I’m skilled in creating tech packs, coordinating fit sessions, negotiating with suppliers, and managing end-to-end production. My experience spans design, sourcing, and merchandising, and I thrive in fast-paced, cross-functional teams that value creative quality and sustainable practices.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Advanced

Work Experience

Fashion Designer | Product Development at Plus 351, Designed in Lisbon
October 13, 2025 - Present
– Design and develop seasonal collections aligned with brand identity, from concept through to final tech pack. – Source and develop materials in close collaboration with Portuguese suppliers, including research into sustainable alternatives to support brand sustainability goals. – Create detailed tech packs and manage prototypes and sample rounds to ensure construction and fit quality. – Coordinate fit sessions and liaise directly with factories to keep production on schedule. – Negotiate costs with suppliers and collaborate cross-functionally to ensure a smooth design-to-production process.
Design and Purchasing Manager (Retail) at Umbro UY - Dacrimar S.A.
October 13, 2025 - July 31, 2022
– Design and develop seasonal collections aligned with brand identity, from concept through to final tech pack. – Source and develop materials in close collaboration with Portuguese suppliers, including research into sustainable alternatives to support brand sustainability goals. – Create detailed tech packs and manage prototypes and sample rounds to ensure construction and fit quality. – Coordinate fit sessions and liaise directly with factories to keep production on schedule. – Negotiate costs with suppliers and collaborate cross-functionally to ensure a smooth design-to-production process.
Fashion Designer & Product Development at 351 Design (Lisbon)
January 1, 2025 - Present
Designed and developed seasonal collections aligned with brand identity, from concept through to final tech pack. Sourced and developed materials in close collaboration with Portuguese suppliers, including research into sustainable alternatives to support brand sustainability goals. Created detailed tech packs and managed prototypes to ensure construction and fit quality. Coordinated fit sessions and liaised with factories to keep production on schedule. Negotiated costs with suppliers and collaborated cross-functionally to ensure a smooth design-to-production process.
International Operations Support (Spanish/English) at Teleperformance & Majorel
January 1, 2022 - December 31, 2025
Provided bilingual operational support for Meta advertising campaigns and Booking.com customer service, consistently exceeding KPI targets (95%+). Built strong cross-functional communication and problem-solving skills in fast-paced, international, multi-stakeholder environments.
International Customer Service Representative (Spanish/English) at Booking.com - Majorol
January 1, 2022 - January 1, 2024
Provided top-tier customer support for international bookings, resolving issues and addressing customer inquiries in a timely and professional manner. Collaborated with internal teams and external suppliers to ensure seamless experiences and high customer satisfaction. Developed strong problem-solving and communication skills, contributing to exceptional customer service.
Design and Purchasing Manager (Retail) at Dacrimar S.A. (Umbro UY)
January 1, 2020 - December 31, 2022
Led design and development of collections for Umbro and major football clubs, contributing to a 15% increase in sales. Developed technical specifications, catalogs, and commercial presentations to communicate brand and product value. Managed supplier relationships end-to-end, quality control, fit, and production to ensure on-time delivery. Conducted market and trend research to inform purchasing decisions and product direction. Collaborated with Marketing on campaigns and product launches, aligning creative with commercial strategy.
Design and Purchasing Manager (Retail) at Brendisol S.A. (Marisa Brasil)
January 1, 2019 - December 31, 2020
Created technical specifications and managed sample control for international collections, ensuring accuracy and quality. Coordinated with global suppliers on quality control, measurements, fittings, and production to meet brand standards. Used sales analysis to inform design decisions and strengthen commercial presentations and catalogs. Designed and curated showroom spaces to showcase product ranges and drive sales.
Design and Purchasing Manager at Marisa Brasil - Brendisol S.A
January 1, 2019 - December 31, 2020
Created technical specifications and managed sample controls for international collections; coordinated with global suppliers to ensure quality, fit, and timely delivery; contributed to brand goals and product launches.
Wholesale Commercial Department Manager at Rotunda Ltda
January 1, 2015 - December 31, 2019
Managed wholesale sales, expanded customer base by 20%, developed seasonal catalogs for product launches, maintained client relationships, and coordinated store visits to implement marketing strategies.

Education

Bachelor's Degree in Industrial Design, Specialization in Textiles and Apparel at Escuela Universitaria Centro de Diseño Industrial, Montevideo, Uruguay
February 20, 2011 - February 1, 2019
Technical Degree, Qualified Operator in Garment and Pattern Making at Escuela Técnica de Palermo, Universidad del Trabajo
June 29, 2026 - June 29, 2026
Technical Degree, Qualified Operator in Garment and Pattern Making at Escuela Técnica de Palermo, Universidad del Trabajo
March 1, 2011 - December 15, 2013
Montevideo, Uruguay
Bachelor's Degree in Industrial Design — Specialization in Textiles and Apparel at Escuela Universitaria Centro de Diseño Industrial
January 11, 2030 - June 29, 2026
Technical Degree, Qualified Operator in Garment and Pattern Making at Escuela Técnica de Palermo, Universidad del Trabajo
January 11, 2030 - June 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Media & Entertainment, Wholesale & Distribution, Other

Skills

Experience Level