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Hi, I’m Curtis Kelly—a brand communications and media relations leader with 20+ years of experience building and scaling high-performing teams for Fortune 500 firms, growth-stage brands, and founder-led ventures. I’m known for empathetic leadership, hands-on execution, and the ability to translate complex business strategy into tangible earned-media and reputational results. I’ve consistently increased share of voice, guided executive visibility, and led integrated campaigns across regulated and consumer markets worldwide. I thrive on mentoring cross-functional teams, managing budgets, and balancing strategic storytelling with compliance in highly regulated industries.…Hi, I’m Curtis Kelly—a brand communications and media relations leader with 20+ years of experience building and scaling high-performing teams for Fortune 500 firms, growth-stage brands, and founder-led ventures. I’m known for empathetic leadership, hands-on execution, and the ability to translate complex business strategy into tangible earned-media and reputational results. I’ve consistently increased share of voice, guided executive visibility, and led integrated campaigns across regulated and consumer markets worldwide. I thrive on mentoring cross-functional teams, managing budgets, and balancing strategic storytelling with compliance in highly regulated industries.

Curtis George Kelly Jr

Brand Strategist, Marketing Strategist, PR Freelancer, +1

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Hi, I’m Curtis Kelly—a brand communications and media relations leader with 20+ years of experience building and scaling high-performing teams for Fortune 500 firms, growth-stage brands, and founder-led ventures. I’m known for empathetic leadership, hands-on execution, and the ability to translate complex business strategy into tangible earned-media and reputational results. I’ve consistently increased share of voice, guided executive visibility, and led integrated campaigns across regulated and consumer markets worldwide. I thrive on mentoring cross-functional teams, managing budgets, and balancing strategic storytelling with compliance in highly regulated industries.…Hi, I’m Curtis Kelly—a brand communications and media relations leader with 20+ years of experience building and scaling high-performing teams for Fortune 500 firms, growth-stage brands, and founder-led ventures. I’m known for empathetic leadership, hands-on execution, and the ability to translate complex business strategy into tangible earned-media and reputational results. I’ve consistently increased share of voice, guided executive visibility, and led integrated campaigns across regulated and consumer markets worldwide. I thrive on mentoring cross-functional teams, managing budgets, and balancing strategic storytelling with compliance in highly regulated industries.

Available to hire

Hi, I’m Curtis Kelly—a brand communications and media relations leader with 20+ years of experience building and scaling high-performing teams for Fortune 500 firms, growth-stage brands, and founder-led ventures. I’m known for empathetic leadership, hands-on execution, and the ability to translate complex business strategy into tangible earned-media and reputational results.

I’ve consistently increased share of voice, guided executive visibility, and led integrated campaigns across regulated and consumer markets worldwide. I thrive on mentoring cross-functional teams, managing budgets, and balancing strategic storytelling with compliance in highly regulated industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

MidAtlantic Metro Regional Communications Lead at TD Bank

April 1, 2025 - Present

Leads the development and execution of regional communications strategies across TD’s lines of business, social impact, and government relations; shapes external storytelling and regional visibility; cultivates local media relationships; balances creative strategy with regulatory compliance to drive authentic engagement.

Consumer and Digital Banking Media Strategy Lead at TD Bank

October 1, 2023 - April 1, 2025

Strategic counselor across TD’s U.S. Consumer and Digital Banking businesses; developed and executed holistic storytelling strategies aligned with business goals and cultural trends; led internal communications and social media for senior leaders; integrated strategies across Consumer, Commercial, and Regional channels; launched AI use cases and Tap to Pay features.

Advice and Guidance Corporate Communications Manager at TD Bank

November 1, 2022 - October 1, 2023

Directed multichannel internal and external communications for TD’s Advice & Guidance line; counseled leadership on thought leadership, employee engagement, and executive presence; crafted communications for national conferences and internal summits; developed cohesive storytelling aligned with customer objectives.

Principal Consultant at Hey Girl PR

April 1, 2017 - Present

Identified growth opportunities and developed data-driven solutions to strengthen brand voice, expand share of voice, and build consumer trust; advised on brand storytelling, executive positioning, partnerships, and campaign strategy; led national media relations and high-profile brand activations.

Consumer and Lifestyle Director at JonesWorks Inc.

January 1, 2020 - March 1, 2022

Directed strategy, execution, and performance for high-profile consumer and lifestyle clients; led go-to-market plans and annual communications for celebrity-backed brands; launched Teremana tequila and managed cross-brand partnerships and influencer activations.

Vice President of Public Relations at BrandLink Communications

September 1, 2016 - March 1, 2017

Led operations and client strategy for the New York office; elevated brand and CEO profiles; drove national visibility ahead of major acquisitions; secured high-impact media coverage across top outlets.

Director of National Media Relations at Bloomingdale’s

August 1, 2015 - September 1, 2016

Developed high-visibility earned media strategies supporting partnerships, store openings, events, and campaigns; managed media relations for major campaigns and celebrity events.

Public Relations Account Manager at BrandLink Communications

August 1, 2011 - August 1, 2015

Managed communications strategies for clients delivering extensive consumer impressions; led media relations for major cultural moments and product launches; contributed to brand-building and market visibility.

Store Manager at The Body Shop

February 1, 2002 - August 1, 2010

Led operations and brand experience for high-volume locations; managed P&L and a 15-person team; partnered with PR for media previews and product launches; delivered brand messaging and community engagement.