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I'm a Sports Management graduate with hands-on experience in event coordination and brand promotion, including work with Monster Energy. I thrive in fast-paced environments and enjoy connecting with fans, partners, and teammates to create memorable experiences. I'm skilled in customer engagement, social media, and teamwork, with a passion for marketing, sales, and hospitality within the sports and entertainment industries. I bring a proactive attitude, attention to detail, and a collaborative mindset to every project.…I'm a Sports Management graduate with hands-on experience in event coordination and brand promotion, including work with Monster Energy. I thrive in fast-paced environments and enjoy connecting with fans, partners, and teammates to create memorable experiences. I'm skilled in customer engagement, social media, and teamwork, with a passion for marketing, sales, and hospitality within the sports and entertainment industries. I bring a proactive attitude, attention to detail, and a collaborative mindset to every project.

Coby Valead

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I'm a Sports Management graduate with hands-on experience in event coordination and brand promotion, including work with Monster Energy. I thrive in fast-paced environments and enjoy connecting with fans, partners, and teammates to create memorable experiences. I'm skilled in customer engagement, social media, and teamwork, with a passion for marketing, sales, and hospitality within the sports and entertainment industries. I bring a proactive attitude, attention to detail, and a collaborative mindset to every project.…I'm a Sports Management graduate with hands-on experience in event coordination and brand promotion, including work with Monster Energy. I thrive in fast-paced environments and enjoy connecting with fans, partners, and teammates to create memorable experiences. I'm skilled in customer engagement, social media, and teamwork, with a passion for marketing, sales, and hospitality within the sports and entertainment industries. I bring a proactive attitude, attention to detail, and a collaborative mindset to every project.

Available to hire

I’m a Sports Management graduate with hands-on experience in event coordination and brand promotion, including work with Monster Energy. I thrive in fast-paced environments and enjoy connecting with fans, partners, and teammates to create memorable experiences.

I’m skilled in customer engagement, social media, and teamwork, with a passion for marketing, sales, and hospitality within the sports and entertainment industries. I bring a proactive attitude, attention to detail, and a collaborative mindset to every project.

Skills

Branding

Experience Level

Branding

Expert

Work Experience

Consumer Engagement Ambassador at Monster Energy

May 1, 2025 - Present

Promote brand awareness by engaging directly with consumers at events, distributing samples, and driving product trial. Communicate Monster Energy’s brand message to customers, partners, and peers while supporting sales lead generation. Contribute to event operations by setting up displays, engaging with attendees, and maintaining a professional brand experience. Build and strengthen relationships with key accounts and consumer networks to reinforce loyalty and support sale initiatives.

Athletics Facilities Intern at Western Michigan University Athletics

April 1, 2024 - October 24, 2025

Supported setup, coordination, and breakdown for 50+ athletic events annually, ensuring compliance with university standards. Assisted in daily operations of 4 facilities, maintaining equipment and cleanliness for 200+ athletes and staff. Delivered front-line support to coaches, athletes and guests, resolving inquiries and enhancing event experiences.

Freshmen Baseball Coach at L'Anse Creuse High School

June 1, 2022 - October 24, 2025

Directed all aspects of the freshmen baseball program for 20+ student-athletes, from practice planning to game-day strategy. Cultivated a team culture rooted in sportsmanship, accountability, and continuous improvement. Acted as primary liaison with parents and administrators, improving program communication and alignment.