Available to hire
I’m a writer and artist with 9 years of professional experience in UX product design at companies including Spotify, Hellofresh, and Bank of Montreal. In my spare time I research and write for publications such as Hypebeast, KEF, EATEN magazine, Intrepid Travel, and Frank and Oak.
Experience Level
Language
English
Fluent
Chinese
Advanced
French
Intermediate
Portuguese
Beginner
German
Beginner
Work Experience
Lead Conversational Designer (AI) at OutSystems
June 1, 2025 - PresentLead messaging and conversational UX for Mentor, an AI-powered development platform used by global enterprise teams. Design product messaging that translates complex technical functionality into clear user guidance and actionable prompts. Create language frameworks and content strategy to align product design direction and ensure consistency across product experiences. Collaborate with product, engineering and design teams to improve onboarding flows and feature adoption.
Content Designer / UX Writer at Spotify
August 1, 2021 - June 1, 2024Led product messaging and in-product content across social listening and collaborative music features. Co-led copy strategy for major product launches including Spotify Jam and Spotify Connect. Wrote in-app messaging, onboarding copy and feature education content across mobile and connected devices. Iterated messaging through user research and product insights to improve clarity and engagement.
Content Designer / UX Writer at HelloFresh
March 1, 2020 - August 1, 2021Built and scaled UX writing practices across HelloFresh’s global product portfolio. Created conversion-focused messaging across app experiences, onboarding flows and transactional communications. Established brand voice guidelines, editorial systems and language standards used by 20+ designers. Oversaw messaging consistency across multiple brands including EveryPlate and Chef’s Plate.
Chatbot Strategist at Finn AI
August 1, 2017 - March 1, 2020Designed conversational systems for tier 1 banking clients. Built conversational flows translating complex financial processes into clear user interactions. Worked with product and data teams to analyze user behavior and improve messaging clarity in financial workflows. Structured dialogue systems to improve task completion rates and reduce friction in banking interactions.
Freelance Writer at Various Publications
January 1, 2015 - PresentContributing writer for publications including Hypebeast, EATEN Magazine, Sound of Life by KEF, Intrepid Travel, and The Handbook by Frank And Oak. Coverage includes culture, design, food and beverage, sustainability and emerging technology.
Education
Resource Economics at University of British Columbia
January 11, 2030 - March 9, 2026UX Design at BrainStation
January 11, 2030 - March 9, 2026Qualifications
Industry Experience
Media & Entertainment, Financial Services, Software & Internet
Experience Level
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