Czarina Manuel

- Ensure all operations are carried on in an appropriate, cost-effective way - Improve operational management systems, processes and best practices - Formulate strategic and operational objectives - Perform quality controls and monitor production KPIs - Recruit, train and supervise team members - Find ways to increase quality of customer service

Led operations and project management across multiple SMB marketing agency engagements. Responsibilities included managing digital marketing campaigns (Microsoft Advertising PPC), onboarding and continuous performance monitoring of internal teams, and optimizing productivity by adopting the right tools and processes. Developed standard operating procedures, automated workflows for digital marketing agencies, and built high-performing cross-functional teams (SEO content writers, graphic/UI UX designers) for WordPress websites. Collaborated with internal and external stakeholders to deliver projects on time and within budget, drove team morale with engagement activities, and facilitated weekly EOS Level 10 meetings to ensure accountability.

PPC Specialist and Product & Process Trainer at Microsoft Advertising (Sept 2014 – Jan 2020). Led strategy and optimization of PPC campaigns, conducted needs analysis and training for internal staff, and developed SOPs and processes to streamline campaign workflows. Collaborated with cross-functional teams to standardize practices and improve efficiency, onboarding new hires and transferring knowledge across the organization.