Available to hire
Dedicated UX & service designer with 25+ years of experience crafting digital user experiences and visual design. Known for tackling complex UX problems through UX strategy, user journey work, and rapid prototyping, with a strong focus on building coherent design systems and collaborating across teams.
Experienced across SaaS portals, IoT and security services, HR and intranet tools, and e-commerce platforms. Brings a service-design mindset, works closely with stakeholders and developers (including offshore teams), and continuously improves design work by leveraging AI tools in daily workflow.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
Finnish
Fluent
English
Advanced
Swedish
Beginner
Work Experience
UX Design Lead at Aeris Communications OY (Ericsson & Aeris)
June 1, 2023 - July 31, 2025Designed a new unified SaaS portal experience integrating IoT and security services. Created a new visual and interaction style combining the customer logo with Aeris brand. Owned user journeys and use cases through interactive prototypes and diagrams, and began building a Figma component library. Led development of a unified design system as the team expanded, collaborating closely with a graphic designer on key elements. Ran daily virtual collaboration with development teams in India and Vietnam and started utilizing AI in daily design work.
UX Lead / UX Design Lead at LM Ericsson (Kirkkonummi)
June 1, 2014 - July 31, 2023Built partnerships with customers to improve UX via collaborative research and user feedback. Used rapid prototyping to bring ideas to life and iterate based on user input. Led overall user experience for a transition of a device connectivity portal to a new platform, facilitating workshops with stakeholders to gather insights and align on goals. Created a UX component library to streamline workflows and ensure consistency, and developed UX strategy practices to support knowledge sharing and best practices. Redesigned the user interface for a rebuilt Device Connectivity Portal, incorporating key branding elements.
Freelancer / Designer
May 1, 2013 - May 1, 2014Collaborated on visual design projects for Finnish contacts while traveling to Uruguay with her husband. Worked on advertising materials, logo design, and website development; for one client, designed a website using Google tools.
Senior System Analyst (UX) at Tata Consulting Services (Nokia outsourcing to India specialists)
April 1, 2013 - May 31, 2013Responsibilities remained the same following organizational changes. Focused on UX-related system analysis and design work in support of internal digital products and tools.
Senior System Analyst (UX) at Nokia OYJ
November 1, 2012 - March 31, 2013Worked within the People Capability team at Nokia ICM, focusing on user research and UX design for HR tools, services, and communications. Contributed to ideating the Nokia intranet concept (in-house & SaaS) as the intranet evolved, participating in UX design and research activities to shape the direction of HR-related intranet experiences.
Lead Developer (UX) at Nokia OYJ
August 1, 2007 - October 31, 2012Supported in-house projects with key UX activities, including developing consumer experience concepts and wireframes for the eCommerce platform. Prototyped as Scrum Master and managed the offshore UX deployment phase. Established a dedicated “UX Service” for internal IT projects, created the “UCD (User-Centered Design) Cookbook” for Nokia IT managers and architects, and led an intranet UI renewal project including supplier management.
UX Architect at Nokia OYJ
July 1, 2003 - August 31, 2007Proposed and planned UX activities for internal & SaaS projects to improve user engagement. Conducted user studies to gather insights and observed network engineers in Sweden and India, facilitating data analysis workshops through contextual inquiry. Developed guidelines and designs for mobile application and solution development. Supported business teams during the brand renewal phase for the marketing site in the APAC region.
Senior Engineer at Nokia Mobile Phones
June 1, 2002 - June 30, 2003Contributed to design and definition of the Series 60 mobile user interface for a feature called Themes, enabling users to customize their skins. Supported the usability testing team to ensure designs met user needs and developed the Series 60 style guide to maintain consistency and quality across mobile applications.
Industrial Designer & Design Lead at Teamware Group (Fujitsu company)
April 1, 1998 - June 30, 2002First role in the internet sector after graduation. Helped transition email and calendar client services to the web. Designed marketing materials, organized customer events, and later moved into UX design. Learned HTML, CSS, and some XML while the company developed a web portal. Contributed to design management and shaped the corporate visual identity, eventually growing into the lead of the design team.
Freelancer / Designer
January 1, 1996 - January 1, 1998Designed various products and created visual designs for printed media after graduating from the design institute.
Education
BA in Design at Kouvola Design Institute
January 1, 1991 - January 1, 1996Qualifications
Professional Certificate in Designing for Accessibility
January 1, 2025 - August 3, 2026No-Code Application Development Using Artificial Intelligence
January 1, 2025 - August 3, 2026Effective Concept Design Using Artificial Intelligence
January 1, 2025 - August 3, 2026AI Fundamentals
January 1, 2025 - August 3, 2026QA Acceptance Testing
January 1, 2025 - August 3, 2026SAFe AI-Empowered Product Owner/Product Manager
January 1, 2025 - August 3, 2026SAFe Lean Portfolio Management (LPM)
January 1, 2025 - August 3, 2026Design Sprint
January 1, 2018 - August 3, 2026Lean UX / Nordic CHI Tutorial
January 1, 2014 - August 3, 2026Certified Scrum Master
January 1, 2010 - August 3, 2026Industry Experience
Computers & Electronics, Software & Internet, Telecommunications, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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