On a mission to change the way businesses perceive social media, and the value of the people behind it. I’ve built social media strategies across industries that, on paper, have very little in common, and that range has taught me how to quickly find the story that matters for each audience. My work sits between creativity and commercial thinking. I build joined-up, sales-aligned social strategies tied to business outcomes, growing communities, leading video production from storyboard to publish, managing budgets and briefs, and using performance reporting and data to make the work better.…

Becky MacTaggart

5.0 (1 review)

On a mission to change the way businesses perceive social media, and the value of the people behind it. I’ve built social media strategies across industries that, on paper, have very little in common, and that range has taught me how to quickly find the story that matters for each audience. My work sits between creativity and commercial thinking. I build joined-up, sales-aligned social strategies tied to business outcomes, growing communities, leading video production from storyboard to publish, managing budgets and briefs, and using performance reporting and data to make the work better.…

Available to hire

On a mission to change the way businesses perceive social media, and the value of the people behind it. I’ve built social media strategies across industries that, on paper, have very little in common, and that range has taught me how to quickly find the story that matters for each audience.

My work sits between creativity and commercial thinking. I build joined-up, sales-aligned social strategies tied to business outcomes, growing communities, leading video production from storyboard to publish, managing budgets and briefs, and using performance reporting and data to make the work better.

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Language

English
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Social Media Lead at nobilia UK
June 1, 2025 - Present
Leads organic social strategy across nobilia UK brands (KUBE Kitchens, Kutchenhaus and nobilia Projects UK). Owns end-to-end strategy, content and video production from storyboard to publish, runs creator and influencer campaigns, builds social governance and franchisee toolkits, and leads competitor analysis. Reports performance using GA4 to connect organic activity with commercial outcomes; works closely with the Marketing Director and franchise network.
Senior Social Media Manager at Eurocell Plc
January 1, 2024 - May 31, 2025
Owned strategy, content creation and performance reporting across seven channels for trade, homeowner, commercial and internal audiences. Managed two direct reports, creative production, agency collaboration and campaign delivery. Used GA4 to track organic ROI, delivering £261k in attributed sales in 2025 alongside 93% audience growth and 53% engagement growth year on year; provided strategic insight and competitor analysis to senior leadership.
Social Media Manager at TesGlobal
October 1, 2019 - November 30, 2023
Grew the LinkedIn audience from 21k to 150k followers in 2020 and increased overall organic social audiences by 27% YoY in 2023. Oversaw strategy, content and reporting across 13 accounts. Managed a Social Media Assistant, collaborated with cross-functional teams to deliver daily campaigns, and reported performance insights and competitor analysis directly to the CMO.
Marketing Executive at Barber DTS
April 1, 2019 - October 1, 2019
Marketing Internship at Cevitr Ltd
May 1, 2018 - September 1, 2018
Social Media Specialist at Omnia Properties
November 1, 2016 - April 30, 2018
Marketing Executive at Dion Global
June 1, 2015 - August 31, 2016
Marketing Internship at Dion Global
June 1, 2014 - September 1, 2014

Education

BA (Hons) English Literature (First-Class Honours) at Sheffield Hallam University
January 1, 2016 - January 1, 2019
Diploma in Marketing at Sheffield Hallam University
January 1, 2013 - January 1, 2015

Qualifications

Diploma in Marketing
January 1, 2013 - January 1, 2015

Industry Experience

Media & Entertainment, Education, Real Estate & Construction, Retail, Professional Services, Financial Services, Software & Internet
    Dark Alchemy Creative

    Dark Alchemy Creative is a modern creative agency built on one belief: most brands do not have a marketing problem. They have a branding one.

    We combine strategic thinking, high-impact creative and performance-driven delivery to transform how brands show up, connect and grow. From brand identity and positioning to website design, paid media and everything in between, we build brands that people recognise, remember and act on.

    We are not here to fill your content calendar. We are here to change how your brand shows up in the world. Transformation is the goal. Everything else is just how we get there.

    Female-led, strategically driven and creatively fearless. This is alchemy.