I am a highly creative, driven fashion PR and marketing professional with a strong background in woven textiles design and styling. I thrive in luxury environments and excel at turning ideas into cohesive campaigns, with meticulous attention to detail and a proactive mindset. Currently at Giorgio Armani Showroom, I support brand campaigns with a sharp visual instinct, fast execution, and collaborative problem-solving. I pride myself on a positive, uplifting attitude and a track record of delivering impactful results under tight deadlines.

Daniela Bianchi

I am a highly creative, driven fashion PR and marketing professional with a strong background in woven textiles design and styling. I thrive in luxury environments and excel at turning ideas into cohesive campaigns, with meticulous attention to detail and a proactive mindset. Currently at Giorgio Armani Showroom, I support brand campaigns with a sharp visual instinct, fast execution, and collaborative problem-solving. I pride myself on a positive, uplifting attitude and a track record of delivering impactful results under tight deadlines.

Available to hire

I am a highly creative, driven fashion PR and marketing professional with a strong background in woven textiles design and styling. I thrive in luxury environments and excel at turning ideas into cohesive campaigns, with meticulous attention to detail and a proactive mindset.

Currently at Giorgio Armani Showroom, I support brand campaigns with a sharp visual instinct, fast execution, and collaborative problem-solving. I pride myself on a positive, uplifting attitude and a track record of delivering impactful results under tight deadlines.

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Language

English
Fluent
Italian
Advanced

Work Experience

Showroom Stylist at Giorgio Armani Spa
October 1, 2025 - Present
Responsible for creating and maintaining the visual presentation of the brand's collections for wholesale clients, buyers, and press. Ensure the showroom's visual merchandising is impeccable, clean, and aligned with luxury standards. Collaborate closely on brand campaigns with a Keen visual sense.
Press & Showroom Coordinator at LARDINI Spa
September 1, 2022 - October 1, 2025
Coordinate press requests, showroom appointments and fashion editorials for Lardini collections. Manage sample logistics for seasonal campaigns and market weeks. Represented Lardini at the Harrods x Lardini Pop-up event in London (April–May 2024).
Showroom Assistant / Stylist at DIESEL Spa – OTB Group
May 1, 2022 - August 1, 2022
Supported styling, merchandising and sample organisation for showroom activities. Assisted with client appointments and seasonal launches.
Sales Associate (Flagship & Rinascente) at DIESEL Srl – OTB Group
December 1, 2021 - April 1, 2022
Delivered premium customer service and maintained visual standards.
Marketing Intern at MISS BIKINI LUXE, Fashion Italy Srl
May 1, 2021 - August 1, 2021
Supported the marketing team in coordinating promotional activities and social media planning. Assisted in organising product photoshoots, fittings, and seasonal lookbook development.
Front Office Administrator at FOXLEY KINGHAM
November 1, 2020 - May 1, 2021
Managed reception, client communication and admin support.
Social Media Assistant at DEBENHAMS
January 1, 2020 - January 1, 2021
Assist in planning and creating engaging content (images, stories, reels) for all social media platforms. Support social media performance tracking by preparing weekly/monthly analytics reports. Conduct market and competitor research to identify trends and new opportunities.

Education

BA (Hons) Fashion & Textile Design with Business Studies at University of Southampton – Winchester School of Art
January 1, 2017 - January 1, 2020
Certificate: Management of Fashion & Luxury Companies at Bocconi University – Milan (Online)
January 1, 2025 - December 22, 2025
BTEC Art & Design (D*D*) at John Henry Newman RC School – Sixth Form
January 11, 2030 - December 22, 2025

Qualifications

Certificate: Management of Fashion & Luxury Companies
January 1, 2025 - December 22, 2025

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services