David Crossley

Own growth and go-to-market strategy for a generative AI enabled techno-economic modelling solution used by fixed-line and mobile connectivity providers to maximize ROI, performance, and resiliency of complex IP and optical transport networks. Drive lead generation (mail outreach, cold calling, business development), manage key accounts/deals including BT/Openreach 21CN & Media/Broadcast groups, Telstra, and Lumen Technologies. Identify and secure partnerships with network equipment providers, system integrators, and ISVs to expand market reach and delivery of customer value.

Sales, Team Leadership, Forecasting, CRM, Salesforce, Analytics, Data Visualization

Led a telecom/media/technology business unit with P&L ownership and responsibility for revenue and operational targets (~45M€). Drove growth and strong EBITDA performance, including achieving >100% of targets in FY2019 and FY2020 and delivering consecutive YoY growth afterward. Personally closed multi-year managed services contracts (TCV ~20M€ in 2021). Managed a sales and business development team across transformation and engineering services including 5G, Private Networks, O-RAN, SDN/NFV, cloud convergence, BSS/OSS, digital design, MEC-related development, pre-production test for O-RAN infrastructure and VNFs, and NOC/BSS/OSS support and technology augmentation. Integrated legacy Altran and Aricent teams and led forecasting, market reviews, and reporting to UK leadership.