Available to hire
I’m a content specialist, editorial director and filmmaker who has spent most of my career as an editor-in-chief, creative strategist, brand editor, communicator and globetrotter. I’ve worked with international brands like LVHM, Singapore Airlines, Bauer Media, MTV Asia and Ogilvy & Mather to tell stories with energy, insight and style. I’m now looking for a brand or collection of brands that believe in the power of content and digital just as deeply as I do—and who share a passion for storytelling that sells products.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Localisation Copy Editor at Apple
July 20, 2021 - PresentIn-country validation of customer-facing marketing content across digital, print and in-store communications, ensuring consistency with brand tone of voice. I edit and proofread editorial, marketing and social copy. Collaborate with in-country teams on high-volume projects to deliver on time and to a high standard, often under tight deadlines. Focused on developing and maintaining a consistent tone, personality and cultural relevance for South-East Asia.
Communications Manager at Shanghai Singapore International School
May 1, 2021 - October 26, 2025Managed publicity, communications and stakeholder relations development; developed content for the website, prospectus and publicity materials; mentored student writers to create features and artwork; conceived and edited the school’s first magazine FLOW.
Editor Features & Lifestyle at Her World Magazine
September 1, 2016 - PresentEditor – Features & Lifestyle; oversaw copy-editing, fact-checking and mentoring of younger writers; shaped lifestyle coverage and features.
Author & Publisher at 99 Stories Poems Dreams
January 1, 2016 - PresentAuthor and publisher of a collection of short stories and poems; produced a special edition that employed a book-within-a-book concept to enhance storytelling and design.
Founder / Curator at Parched.asia
August 1, 2015 - October 26, 2025Launched Parched [Parched.asia], an online platform dedicated to high-end drinking; curated and edited stories on cocktail culture, brand campaigns and booze trends.
Contributing Editor at Female Magazine + femalemag.com.sg
September 1, 2012 - October 26, 2025Copy-editing, fact checking and mentoring younger writers; contributed to features and overall editorial direction.
Editor in Chief at FHM Singapore / FHM Collections
September 1, 2005 - October 26, 2025Led the magazine and brand of FHM Singapore; drove readership and profitability through editorial strategy, advertiser integration and brand storytelling.
Assistant Editor at SilverKris Magazine
September 1, 2004 - October 26, 2025Assistant Editor; contributed to travel and lifestyle features, editing and production processes.
Sub Editor / Copy Editor at 8 Days Magazine
September 1, 2003 - October 26, 2025Freelance; rewrote, proofreading and sub-edited copy; coordinated with reporters, designers and sales staff.
Education
B.A. English Lit / Media at University of Michigan, Ann Arbor
January 11, 2030 - October 26, 2025Qualifications
Wood Pencil, D&AD 2017
January 1, 2017 - October 26, 2025Promax Gold 1997
January 1, 1997 - October 26, 2025Gold Award Cannes Lions Festival 2007
January 1, 2007 - October 26, 2025Ten-Minute Playwriting Contest (Scratch) – Action Theatre 2007
January 1, 2007 - October 26, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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