I’m a U.S.-based Content Strategist and Editorial Lead with 8+ years of experience helping brands communicate clearly, confidently, and in a way that actually connects. I work across content strategy, content design, SEO storytelling, social media management, and conversion-focused copywriting, especially in healthcare, wellness, tech, and service-based industries. Whether you need a clear content plan, polished messaging, or engaging long-form pieces, I love turning big, complex ideas into content that feels human, useful, and on-brand. I also provide hands-on support with editing, proofreading, AI-assisted content refinement, trust & safety/compliance content, Q&A frameworks, and workflow optimization. I’m known for being collaborative, detail-oriented, and easy to work with, and for taking rough drafts (human or AI) and turning them into clean, credible, publication-ready content that supports your goals.

Della Brouwer

I’m a U.S.-based Content Strategist and Editorial Lead with 8+ years of experience helping brands communicate clearly, confidently, and in a way that actually connects. I work across content strategy, content design, SEO storytelling, social media management, and conversion-focused copywriting, especially in healthcare, wellness, tech, and service-based industries. Whether you need a clear content plan, polished messaging, or engaging long-form pieces, I love turning big, complex ideas into content that feels human, useful, and on-brand. I also provide hands-on support with editing, proofreading, AI-assisted content refinement, trust & safety/compliance content, Q&A frameworks, and workflow optimization. I’m known for being collaborative, detail-oriented, and easy to work with, and for taking rough drafts (human or AI) and turning them into clean, credible, publication-ready content that supports your goals.

Available to hire

I’m a U.S.-based Content Strategist and Editorial Lead with 8+ years of experience helping brands communicate clearly, confidently, and in a way that actually connects. I work across content strategy, content design, SEO storytelling, social media management, and conversion-focused copywriting, especially in healthcare, wellness, tech, and service-based industries. Whether you need a clear content plan, polished messaging, or engaging long-form pieces, I love turning big, complex ideas into content that feels human, useful, and on-brand.

I also provide hands-on support with editing, proofreading, AI-assisted content refinement, trust & safety/compliance content, Q&A frameworks, and workflow optimization. I’m known for being collaborative, detail-oriented, and easy to work with, and for taking rough drafts (human or AI) and turning them into clean, credible, publication-ready content that supports your goals.

See more

Language

English
Fluent

Work Experience

Digital Marketing Content Manager at Digital Standout
October 1, 2019 - Present
Manage digital content and support marketing tasks across SEO, blog content, email, and web assets.
Assistant Producer / Live Community Moderator at Social Factor
October 1, 2023 - Present
Oversee online community operations for a 50K+ user base; ensure adherence to communication policies and brand standards.
Content Strategist and Social Media Specialist at Veriheal
March 1, 2022 - April 1, 2023
Content strategist and social media specialist; refined UX content and digital touchpoints; planned and produced SEO-aligned content planning.
Social Media & Client Communications Specialist at Thryv
June 1, 2016 - November 1, 2023
Implemented social media and client communications strategies; collaborated with product and marketing teams to optimize tone and response workflows.
Senior Copywriter (Freelance) at BKA Content
December 31, 2013 - December 31, 2020
Delivered SEO-optimized content across various industries; improved search visibility and engagement through targeted writing strategies.

Education

Digital Marketing Nanodegree at Udacity
January 11, 2030 - February 17, 2026
Associate of Arts at Wayne County Community College
January 11, 2030 - February 17, 2026

Qualifications

HubSpot Content Marketing Certification
January 11, 2030 - February 17, 2026
HubSpot Marketing Certification
January 11, 2030 - February 17, 2026
HubSpot Inbound Certification
January 11, 2030 - February 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare