I am a creative and results-driven designer, marketer, and social media strategist with over a decade of experience building impactful brands and managing diverse client portfolios. I specialize in social media campaigns, digital and print design, and strategic marketing for both local and global initiatives, leveraging creative platforms and technologies to deliver measurable outcomes. Throughout my career I have led full-spectrum campaigns and brand development, collaborated with cross-functional teams, mentored interns, and consistently aligned projects with KPI targets. I thrive in fast-paced environments, enjoy mentoring teams, and am passionate about delivering design and marketing excellence that supports business growth.

Dené Chantal Carlile

PRO

I am a creative and results-driven designer, marketer, and social media strategist with over a decade of experience building impactful brands and managing diverse client portfolios. I specialize in social media campaigns, digital and print design, and strategic marketing for both local and global initiatives, leveraging creative platforms and technologies to deliver measurable outcomes. Throughout my career I have led full-spectrum campaigns and brand development, collaborated with cross-functional teams, mentored interns, and consistently aligned projects with KPI targets. I thrive in fast-paced environments, enjoy mentoring teams, and am passionate about delivering design and marketing excellence that supports business growth.

Available to hire

I am a creative and results-driven designer, marketer, and social media strategist with over a decade of experience building impactful brands and managing diverse client portfolios. I specialize in social media campaigns, digital and print design, and strategic marketing for both local and global initiatives, leveraging creative platforms and technologies to deliver measurable outcomes.

Throughout my career I have led full-spectrum campaigns and brand development, collaborated with cross-functional teams, mentored interns, and consistently aligned projects with KPI targets. I thrive in fast-paced environments, enjoy mentoring teams, and am passionate about delivering design and marketing excellence that supports business growth.

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Language

English
Fluent
Afrikaans
Advanced
Dutch
Beginner

Work Experience

Owner & Founder at BluMallow Social & Design
February 1, 2017 - Present
Administration duties, budgeting, supplier liaison, client contracting, marketing budget management, staff hiring, brand development, and opportunities sourcing for a boutique design and social media agency.
Design Specialist and Marketing Assistant at Sage South Africa
November 30, 2016 - October 3, 2025
Global and local campaign design, social media management, marketing collateral development, budget coordination, event support, and adherence to corporate identity standards.
Graphic Designer at Submerge Publishers
March 31, 2013 - October 3, 2025
Full magazine design for Submerge and Scubatainment; print-ready files, e-pub and emag production, design briefs, and overall creative direction.
Graphic Designer at TCM Copy and Print
March 31, 2012 - October 3, 2025
Client-facing graphic design, print production, briefs development, and marketing collateral preparation.
Design Intern at Doghouse Creative
July 1, 2011 - October 3, 2025
Developed design concepts, presented to management, used the Adobe suite, assisted with campaigns and client briefs.
Primaria on House Committee and Sub Council Member at Tuksres
August 31, 2011 - October 3, 2025
Facilitated residence activities, coordinated committee work, communicated with management and parents, supported culture initiatives.
Ienkvoog and Vice Primaria on the House Committee at Tuks Res
August 31, 2010 - October 3, 2025
Oversaw first-year integration, organised orientation, managed house communications and events.
Promotional Activator Assistant at Jigsaw (Promotional Brandhouse)
March 31, 2009 - October 3, 2025
Face-to-face sales, brand representation, client briefings and promotions, product education, and sales targets.
Owner & Founder at BluMallow Social & Design
February 1, 2017 - Present
Founder and owner responsible for business branding, client liaison, budgeting, staff hiring, project calendars, drafting client contracts, processing invoices, and SARS compliance. Manages social media campaigns, content creation, campaign execution, and training. Oversees design and marketing for print and digital collateral and mentors interns and staff.
Design Specialist and Marketing Assistant at Sage South Africa
November 30, 2016 - October 3, 2025
Supported global and local marketing initiatives, including campaign planning, social media execution, and advertisement management. Managed campaign budgets, created print and digital collateral, and liaised with clients and internal teams. Participated in training on social media and lead generation and supported marketing events.
Graphic Designer at Submerge Publishers
March 31, 2013 - October 3, 2025
Designed Submerge Magazine, Scubatainment online magazine, and Alert Diver; managed end-to-end design from concept to press-ready files; produced print and digital assets, including Epubs and emags, and coordinated ad designs.
Graphic Designer at TCM Copy and Print
March 31, 2012 - October 3, 2025
Handled client briefs for business cards, magazines, flyers, banners, posters; produced print-ready designs; demonstrated proficiency in CorelDRAW and various printing processes; provided client service.
Primaria / House Committee Member at TuksRes
August 31, 2011 - October 3, 2025
Managed residence activities, communicated with house and parent management, organized meetings and events, and helped with external culture performances; contributed to residence branding and design.
Ienkvoog and Vice Primaria on the House Committee at TuksRes
August 31, 2010 - October 3, 2025
Facilitated first-year orientation, oversaw house committee operations, managed communications with parents and residents, and assisted in external culture events and house branding.
Promotional Activator Assistant at Jigsaw (Promotional Brandhouse)
March 31, 2009 - October 3, 2025
Face-to-face sales, client brief development, product knowledge, customer relations, and promotions support; assisted with design briefs and marketing campaigns.
Design Intern at Doghouse Creative
July 31, 2011 - October 3, 2025
Developed design concepts from conception to execution; presented final designs; used Adobe Creative Suite; built digital assets and supporting collateral.
Owner & Founder at BluMallow Social & Design
February 1, 2017 - Present
Lead a design and marketing studio; responsible for business administration, budgeting, client liaison, supplier management, hiring interns and staff, developing the brand, sourcing new opportunities, managing project calendars, and drafting contracts. Oversees social media campaigns, content creation, ad management, campaign reporting, and mentoring interns; coordinates marketing collateral and training across multiple channels.
Design Specialist and Marketing Assistant at Sage South Africa
November 30, 2016 - October 3, 2025
Implemented global CI standards while localizing campaigns; managed above-the-line and below-the-line design work; coordinated departmental events; supported rebrands and marketing material production; prepared monthly media summaries; coordinated internal campaigns and referrals; involved in Africa & international marketing alignment and partner collateral.
Graphic Designer at Submerge Publishers
March 31, 2013 - October 3, 2025
Directed full layout design for Submerge Magazine and Scubatainment online magazine, including image editing, advertising layouts, and press-ready files; developed Emags/Epubs; refreshed cover designs and overseen print-ready artwork for multiple titles.
Graphic Designer at TCM Copy and Print
March 31, 2012 - October 3, 2025
Client brief development, print production, and final file preparation; use of CorelDRAW and related printing processes; creation of business cards, magazines, flyers, banners, and manuals; ensured design briefs met client expectations and print specs.
Design Intern at Doghouse Creative
July 31, 2011 - October 3, 2025
Developed design concepts from concept to execution; presented final designs; gained experience with the Adobe suite; assisted with client briefs and project delivery.
Primaria on House Committee and Sub Council Member at TuksRes
August 31, 2011 - October 3, 2025
Fulfilled Primaria duties on the House Committee and participated as a Sub Council member; facilitated residence activities, communications with parents and management, and supported culture activities and events.
Ienkvoog and Vice Primaria on the House Committee at TuksRes
August 31, 2010 - October 3, 2025
Facilitated first-year integration, organized orientation activities, and supported house governance; led design and communications for resident programs and events.
Promotional Activator Assistant at Jigsaw (Promotional Brandhouse)
August 31, 2010 - October 3, 2025
Face-to-face sales, product knowledge, customer relations, and brand image maintenance; handled promotions and client engagement during campaigns.

Education

Honours in Information Design (Distinction) at University of Pretoria
January 1, 2008 - December 31, 2011

Qualifications

Honours in Information Design (Distinction)
January 1, 2008 - December 31, 2011

Industry Experience

Media & Entertainment, Education, Financial Services, Telecommunications, Other
    uniE621 Cornerstone Short Term Insurance Page
    I designed the website revamp for Cornerstone Financial Services Group.
    uniE621 Cornerstone Individual Solutions Page
    I designed the website revamp for Cornerstone Financial Services Group.
    uniE621 Cornerstone Home Page
    I designed the website revamp for Cornerstone Financial Services Group.
    uniE621 Cornerstone Contact Us Page
    I designed the website revamp for Cornerstone Financial Services Group.
    uniE608 PaySpace
    I was part of the social media team, which included designing both static and video elements for to support the social media campaigns. This is an example of one of the video elements designed for an upcoming event.
    uniE621 Angel Insure
    Responsible for the full brand design of Angel Insure, an Education Insurance business concept in South Africa. This included design work for but not limited to: Logo design, website both desktop and mobile front end design, print and digital advertising examples, sales deck presentations, corporate CI, brochure.
    uniE621 Paratus
    Headed the digital advertising design leg for Paratus, one of Namibia’s leading telecommunications companies. Contributed to the design team responsible for the launch of their new product range and brand refresh. Led the social media design portfolio, where one of our organic posts went viral, achieving over 250,000 views with zero ad spend.
    paper Submerge Magazine
    I was the sole graphic designer for a diving magazine publishing house, designing bi-monthly magazines for 3 diving brands.