I'm a Senior Digital Strategy and Optimization Leader with 16+ years of experience driving measurable growth through search, website performance, and scalable content systems. I specialize in turning underperforming digital experiences into high-impact, conversion-driven ecosystems—combining SEO, GEO/AEO, UX improvements, and technical optimization to improve how brands are discovered, engaged with, and trusted. My work sits at the intersection of strategy and execution. I don't just identify opportunities—I build the systems, processes, and roadmaps that make them repeatable and scalable. From site architecture and migrations to content frameworks and performance audits, I help organizations eliminate inefficiencies, align teams, and create digital foundations that actually support growth. As search continues shifting toward AI-driven discovery, I focus on future-proofing visibility — integrating generative search optimization, structured content, and entity-driven strategies that position brands as the source, not just another result.…I'm a Senior Digital Strategy and Optimization Leader with 16+ years of experience driving measurable growth through search, website performance, and scalable content systems. I specialize in turning underperforming digital experiences into high-impact, conversion-driven ecosystems—combining SEO, GEO/AEO, UX improvements, and technical optimization to improve how brands are discovered, engaged with, and trusted. My work sits at the intersection of strategy and execution. I don't just identify opportunities—I build the systems, processes, and roadmaps that make them repeatable and scalable. From site architecture and migrations to content frameworks and performance audits, I help organizations eliminate inefficiencies, align teams, and create digital foundations that actually support growth. As search continues shifting toward AI-driven discovery, I focus on future-proofing visibility — integrating generative search optimization, structured content, and entity-driven strategies that position brands as the source, not just another result.WWWW…