Senior Art Director, Brand Designer, and Creative Leader with 15+ years of experience helping organizations build stronger brands, launch campaigns, and create meaningful customer experiences. My background spans enterprise, retail, fintech, and consumer brands, leading creative initiatives from concept through execution across digital, print, video, social, and experiential channels. I specialize in brand development, campaign creative, visual storytelling, presentation design, creative direction, and design systems. In addition to hands-on design work, I've built and led multidisciplinary creative teams, developed scalable workflows, and partnered with stakeholders to deliver high-impact work aligned with business goals. Whether you need a senior designer to execute a project, an art director to elevate creative quality, or a creative leader to bring clarity and direction to complex initiatives, I bring strategic thinking, strong design fundamentals, and a collaborative approach focused on results. Check Out My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

David Croft

Senior Art Director, Brand Designer, and Creative Leader with 15+ years of experience helping organizations build stronger brands, launch campaigns, and create meaningful customer experiences. My background spans enterprise, retail, fintech, and consumer brands, leading creative initiatives from concept through execution across digital, print, video, social, and experiential channels. I specialize in brand development, campaign creative, visual storytelling, presentation design, creative direction, and design systems. In addition to hands-on design work, I've built and led multidisciplinary creative teams, developed scalable workflows, and partnered with stakeholders to deliver high-impact work aligned with business goals. Whether you need a senior designer to execute a project, an art director to elevate creative quality, or a creative leader to bring clarity and direction to complex initiatives, I bring strategic thinking, strong design fundamentals, and a collaborative approach focused on results. Check Out My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Senior Art Director, Brand Designer, and Creative Leader with 15+ years of experience helping organizations build stronger brands, launch campaigns, and create meaningful customer experiences. My background spans enterprise, retail, fintech, and consumer brands, leading creative initiatives from concept through execution across digital, print, video, social, and experiential channels.

I specialize in brand development, campaign creative, visual storytelling, presentation design, creative direction, and design systems. In addition to hands-on design work, I’ve built and led multidisciplinary creative teams, developed scalable workflows, and partnered with stakeholders to deliver high-impact work aligned with business goals.

Whether you need a senior designer to execute a project, an art director to elevate creative quality, or a creative leader to bring clarity and direction to complex initiatives, I bring strategic thinking, strong design fundamentals, and a collaborative approach focused on results.

Check Out My Portfolio:
Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Manager, Creative & Design at Moneris Solutions
January 1, 2018 - December 31, 2025
Built and led Moneris’ first in-house creative team, mentoring designers and videographers to ensure consistent, high-quality output across digital, product, campaigns, and executive communications. Led brand evolution across channels, oversaw rebrand and national campaigns, and established design systems, templates, and self-service tools that improved scalability and reduced production time by 40%. Implemented brand governance, QA/QC, and accessibility standards (AODA/WCAG 2.0 AA). Implemented a Digital Asset Management (DAM) system that reduced file search time by 75% and improved asset accessibility. Collaborated cross-functionally to translate complex concepts into visuals and narratives; delivered award-winning work (ELT Gold Award).
Art Director at OSL / Match Marketing
January 1, 2010 - December 31, 2017
Led concept development and visual strategy for integrated, shopper-centric campaigns across digital, retail, and experiential channels for global brands including Conagra Foods (VH, Orville Redenbacher, Hunt’s), PepsiCo, KFC, and Mother Parker’s. Directed design and campaign execution across print, digital, retail, and experiential channels, ensuring cohesive brand experiences. Translated complex briefs into clear, audience-focused visual solutions designed to engage shoppers and drive conversion at retail. Partnered with clients to align creative with brand and marketing strategy, supporting programs built to create demand and influence purchase behaviour.
Freelance Creative Director at DC Creative
January 1, 2010 - Present
Led creative across high-volume retail and omni-channel campaigns, producing in-store displays and POS for major retailers including Walmart within fast-paced, deadline-driven environments. Supported 80% of Conagra’s brand portfolio, delivering creative with a consistent balance of speed, quality, and brand integrity. Managed teams, workflow, and stakeholder alignment across multiple concurrent campaigns.

Education

UI / UX Design Essentials at Udemy
January 1, 2026 - June 5, 2026
Moneris Leadership Development Program at Moneris Solutions
January 1, 2018 - December 31, 2025
Agile Marketing Navigator Certified at Navigate-Agile
January 1, 2022 - June 5, 2026
UX Design Ideation & Foundations at LinkedIn Learning
January 1, 2021 - June 5, 2026

Qualifications

Agile Marketing Navigator Certified
January 1, 2022 - June 5, 2026
UX Design Ideation & Foundations
January 1, 2021 - June 5, 2026
UI / UX Design Essentials
January 1, 2026 - June 5, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet
    Canadian Kennel Club - Social Videos

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    Created and art directed a series of emotionally driven campaign and social videos for the Canadian Kennel Club, including ‘Find Your New Family Member’ and the ‘Pure’ campaign, celebrating the loyalty, companionship, and heritage of purebred dogs.

    Hunts Heirloom Tomates Launch

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    Execution
    Art directed a cohesive campaign centered on recipe-led
    storytelling and rustic, farm-inspired visuals, developing
    a visual direction grounded in authenticity, warmth,
    and simplicity. Led a series of recipe-driven photo and
    video shoots, styling content to reflect a fresh,
    heritage-inspired aesthetic, and rolled the campaign
    out across in-store, digital, and video touch points.

    Impact
    Elevated the perception of a canned product to
    feel premium and authentic while strengthening
    shelf presence and visual differentiation.

    Moneris Solutions - Rebrand

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    Case Study - https://www.twine.net/signin

    My role & contribution.
    • Defined brand system architecture and visual direction.
    • Led cross-channel execution across campaigns and product.
    • Built scalable templates, workflows, and QA frameworks.
    • Aligned stakeholders to ensure consistent brand execution.

    Celebrity Cruise - Onboard Menus

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    Execution
    Designed and art directed a menu system across specialty restaurants. Developed distinct visual directions for each concept, using typography and layout to express the experience while maintaining a cohesive system across all formats.

    Impact
    Elevated the perceived value of specialty dining and strengthened the overall guest experience. Supported engagement and booking decisions while establishing
    a cohesive, differentiated dining identity across the fleet.

    Wine Rack - Pour. Explore.

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    Execution
    Art directed a concept-driven campaign inspired by fashion editorials set in aspirational international locations, developing the platform POUR. EXPLORE. Leveraged travel-led imagery and refined typography to convey exploration and sophistication, and rolled the campaign out across in-store, social, and digital touch points.

    Impact
    Increased visibility and differentiation in a competitive retail environment while establishing a cohesive, premium campaign across multiple channels.