Freelance Marketing Strategist and Fractional CMO, independent since 2014. I work with companies whose product is better than its visibility. Most people fix that with more channels and more budget. I start earlier, with why people actually buy and the cultural codes underneath it. My background is in applied anthropology, so I read demand before I optimize for it. But I don't hand over a deck and disappear. I've built brands from zero, run multi-market campaigns, managed content production systems, optimized websites and set up the MarTech behind them. Strategy is where I start. Execution is where I stay. Mostly industrial, energy, tech and SaaS. At Meyer Burger I repositioned the brand across 11 markets, grew awareness by 50% and qualified leads by 25%. Book me for the thinking, the doing, or both.

DENIZ RICHERS

Freelance Marketing Strategist and Fractional CMO, independent since 2014. I work with companies whose product is better than its visibility. Most people fix that with more channels and more budget. I start earlier, with why people actually buy and the cultural codes underneath it. My background is in applied anthropology, so I read demand before I optimize for it. But I don't hand over a deck and disappear. I've built brands from zero, run multi-market campaigns, managed content production systems, optimized websites and set up the MarTech behind them. Strategy is where I start. Execution is where I stay. Mostly industrial, energy, tech and SaaS. At Meyer Burger I repositioned the brand across 11 markets, grew awareness by 50% and qualified leads by 25%. Book me for the thinking, the doing, or both.

Available to hire

Freelance Marketing Strategist and Fractional CMO, independent since 2014.

I work with companies whose product is better than its visibility. Most people fix that with more channels and more budget. I start earlier, with why people actually buy and the cultural codes underneath it. My background is in applied anthropology, so I read demand before I optimize for it.

But I don’t hand over a deck and disappear. I’ve built brands from zero, run multi-market campaigns, managed content production systems, optimized websites and set up the MarTech behind them. Strategy is where I start. Execution is where I stay.

Mostly industrial, energy, tech and SaaS. At Meyer Burger I repositioned the brand across 11 markets, grew awareness by 50% and qualified leads by 25%. Book me for the thinking, the doing, or both.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
English
Fluent

Work Experience

Fractional CMO at Xanevo GmbH
October 1, 2025 - June 1, 2026
Led full firm repositioning and go-to-market strategy, overseeing creative direction and rebuilding the HubSpot CRM.
Senior Strategist (Growth & Experimentation) at deskbird AG
July 1, 2025 - September 1, 2025
Set up A/B testing tools and streamlined international landing page rollouts across multiple countries.
Interim Head of Marketing at meingrünstrom GmbH
October 1, 2024 - April 1, 2025
Led complete brand development and go-to-market strategy for a new energy company in its pre-launch phase.
Senior Marketing Consultant at MEYER BURGER
April 1, 2021 - August 1, 2023
Drove brand awareness by 50% through strategic initiatives and managed international campaigns to generate leads.

Education

Media Management Specialist at Media School Hamburg-Wandsbek
January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Energy & Utilities, Manufacturing, Retail, Telecommunications, Software & Internet, Media & Entertainment, Travel & Hospitality