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I am a Digital Marketing Campaign Strategist with 9+ years of experience driving campaigns, optimizing conversions, and building online brands across diverse industries. I have managed high-budget programs on Google Ads, Meta, and Programmatic platforms to maximize ROI and align with organizational goals. I am dedicated, detail-oriented, and data-driven in my approach to marketing success. I specialize in multi-channel strategy across APAC, Europe, and India, delivering measurable results such as CPL reductions, ROAS improvements, and lower CPMs. I am comfortable with remote collaboration using Slack, Teams, Zoom, and Jira, and I rely on analytics tools like Google Analytics, GTM, Looker Studio, and Power BI to inform decisions and optimize performance.…I am a Digital Marketing Campaign Strategist with 9+ years of experience driving campaigns, optimizing conversions, and building online brands across diverse industries. I have managed high-budget programs on Google Ads, Meta, and Programmatic platforms to maximize ROI and align with organizational goals. I am dedicated, detail-oriented, and data-driven in my approach to marketing success. I specialize in multi-channel strategy across APAC, Europe, and India, delivering measurable results such as CPL reductions, ROAS improvements, and lower CPMs. I am comfortable with remote collaboration using Slack, Teams, Zoom, and Jira, and I rely on analytics tools like Google Analytics, GTM, Looker Studio, and Power BI to inform decisions and optimize performance.

DEVI PRASAD C

Social Media Manager, Social Media Freelancer, Marketing Strategist, +4

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I am a Digital Marketing Campaign Strategist with 9+ years of experience driving campaigns, optimizing conversions, and building online brands across diverse industries. I have managed high-budget programs on Google Ads, Meta, and Programmatic platforms to maximize ROI and align with organizational goals. I am dedicated, detail-oriented, and data-driven in my approach to marketing success. I specialize in multi-channel strategy across APAC, Europe, and India, delivering measurable results such as CPL reductions, ROAS improvements, and lower CPMs. I am comfortable with remote collaboration using Slack, Teams, Zoom, and Jira, and I rely on analytics tools like Google Analytics, GTM, Looker Studio, and Power BI to inform decisions and optimize performance.…I am a Digital Marketing Campaign Strategist with 9+ years of experience driving campaigns, optimizing conversions, and building online brands across diverse industries. I have managed high-budget programs on Google Ads, Meta, and Programmatic platforms to maximize ROI and align with organizational goals. I am dedicated, detail-oriented, and data-driven in my approach to marketing success. I specialize in multi-channel strategy across APAC, Europe, and India, delivering measurable results such as CPL reductions, ROAS improvements, and lower CPMs. I am comfortable with remote collaboration using Slack, Teams, Zoom, and Jira, and I rely on analytics tools like Google Analytics, GTM, Looker Studio, and Power BI to inform decisions and optimize performance.

Available to hire

I am a Digital Marketing Campaign Strategist with 9+ years of experience driving campaigns, optimizing conversions, and building online brands across diverse industries. I have managed high-budget programs on Google Ads, Meta, and Programmatic platforms to maximize ROI and align with organizational goals. I am dedicated, detail-oriented, and data-driven in my approach to marketing success.

I specialize in multi-channel strategy across APAC, Europe, and India, delivering measurable results such as CPL reductions, ROAS improvements, and lower CPMs. I am comfortable with remote collaboration using Slack, Teams, Zoom, and Jira, and I rely on analytics tools like Google Analytics, GTM, Looker Studio, and Power BI to inform decisions and optimize performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Telugu

Fluent

Tamil

Advanced

Hindi

Fluent

Work Experience

Paid Social Specialist at REALTIME AGENCY (PIXIS AI)

March 1, 2021 - Present

Develop and own comprehensive multi-channel paid media campaigns for global accounts, integrating AI-driven ad tools to optimize performance across social, programmatic, and search platforms. Plan and execute end-to-end paid media strategy across APAC, Europe, and India, aligning campaign execution with global go-to-market initiatives and pipeline goals. Manage up to $600k monthly budget for B2B, ecommerce, technology, D2C, BFSI, etc., across branding, traffic, sales and ROAS objectives. Conducted comprehensive competition analysis, creative strategies focused on audience psychology, current trends, market research, and consistent A/B testing to drive effective campaign results. For analytics and reporting, utilized tools like Google Analytics, Google Tag Manager, Looker Studio, Supermetrics, Power BI, Excel. For remote work and client communication, used Slack, Microsoft Teams, Zoom, Google Meet, ClickUp, Asana, Jira. Achieved >30% CPL reduction for BFSI clients, 2x ROAS improvement f

Senior Digital Marketing Analyst at IMMERSIVE RADICAL DIGIMEDIA

September 1, 2019 - March 1, 2021

Led end-to-end digital marketing strategy and execution across SEO, PPC, and Social Media Marketing for 15+ client accounts. Developed data-driven SEO and paid media strategies, improving search visibility, website traffic, and lead generation through competitive research and continuous optimization. Managed campaign planning, execution, and performance tracking, translating business objectives into measurable KPIs and ROI-focused outcomes. Owned weekly reporting, insights, and optimization recommendations, enabling stakeholders to make informed decisions. Authored scopes of work, strategy documents, and service extension proposals to strengthen client relationships and retention.

Digital Marketing Executive at PAZO

March 1, 2018 - August 1, 2019

Manage B2B technology marketing initiatives, devising strategies to drive domestic and international traffic via content syndication and multi-channel paid media. Define media plans and implementation strategies for LinkedIn Ads, Meta Ads, and Google Ads to accelerate top-of-funnel demand generation. Develop comprehensive Google Ads campaign strategy plans, overseeing setup and execution to meet aggressive lead generation targets. Optimize On-Page and Off-Page SEO through auditing and analysis to support organic pipeline health and search visibility.

Digital Marketing Specialist at PROVEN LOGIC

September 1, 2016 - August 1, 2017

Owned Demand Generation and website conversion targets, directly reporting to the CEO on pipeline impact and multi-channel campaign performance. Optimize landing pages and user journeys to create high-quality leads for the Sales Team, ensuring alignment with bottom-line revenue goals. Manage PPC campaigns for lead acquisition, utilizing keyword research and competitive analysis to uncover new pipeline opportunities.