I'm Deviprasad C, a Digital Marketing and Social Media Specialist with 9+ years of experience developing and executing social media strategies, paid media campaigns, audience engagement initiatives, and digital marketing programs across global markets. I excel at using data-driven insights to boost audience growth, brand awareness, and marketing ROI across platforms such as Meta, Google, and LinkedIn. I thrive in remote, cross-functional environments and am skilled at managing multiple projects with stakeholders to deliver high-priority digital marketing initiatives. I have hands-on experience managing campaigns for 15+ global clients across Ecommerce, Technology, Healthcare, BFSI, D2C, and Consumer industries. I enjoy collaborating with creative teams, testing messaging, targeting audiences, and presenting performance insights through dashboards and reports to drive continuous optimization and measurable business impact.

I'm Deviprasad C, a Digital Marketing and Social Media Specialist with 9+ years of experience developing and executing social media strategies, paid media campaigns, audience engagement initiatives, and digital marketing programs across global markets. I excel at using data-driven insights to boost audience growth, brand awareness, and marketing ROI across platforms such as Meta, Google, and LinkedIn. I thrive in remote, cross-functional environments and am skilled at managing multiple projects with stakeholders to deliver high-priority digital marketing initiatives. I have hands-on experience managing campaigns for 15+ global clients across Ecommerce, Technology, Healthcare, BFSI, D2C, and Consumer industries. I enjoy collaborating with creative teams, testing messaging, targeting audiences, and presenting performance insights through dashboards and reports to drive continuous optimization and measurable business impact.

Available to hire

I’m Deviprasad C, a Digital Marketing and Social Media Specialist with 9+ years of experience developing and executing social media strategies, paid media campaigns, audience engagement initiatives, and digital marketing programs across global markets. I excel at using data-driven insights to boost audience growth, brand awareness, and marketing ROI across platforms such as Meta, Google, and LinkedIn. I thrive in remote, cross-functional environments and am skilled at managing multiple projects with stakeholders to deliver high-priority digital marketing initiatives.

I have hands-on experience managing campaigns for 15+ global clients across Ecommerce, Technology, Healthcare, BFSI, D2C, and Consumer industries. I enjoy collaborating with creative teams, testing messaging, targeting audiences, and presenting performance insights through dashboards and reports to drive continuous optimization and measurable business impact.

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Language

English
Fluent
Telugu
Fluent
Tamil
Advanced
Hindi
Fluent

Work Experience

Paid Social Specialist at REALTIME AGENCY
March 1, 2021 - Present
Supported social media and digital marketing initiatives for 15+ global clients across Ecommerce, Technology, Healthcare, BFSI, D2C, and Consumer industries. Managed and optimized paid social campaigns across Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and Google Ads to support brand awareness, engagement, lead generation, traffic, and conversions. Collaborated with creative teams on content planning, audience targeting, and campaign execution aligned with business goals. Analyzed performance metrics, audience behavior, engagement trends, and platform analytics to identify optimization opportunities and improve ROI. Built recurring dashboards and reports using Google Analytics, Looker Studio, Supermetrics, Power BI, and platform analytics. Worked in remote environments using Slack, Teams, Zoom, Asana, Jira, and ClickUp while juggling multiple priorities. Supported creative testing, messaging optimization, and audience segmentation to boost campaign performance and
Paid Social Specialist at REALTIME AGENCY (PIXIS AI)
March 1, 2021 - Present
Develop and own comprehensive multi-channel paid media campaigns for global accounts, integrating AI-driven ad tools to optimize performance across social, programmatic, and search platforms. Plan and execute end-to-end paid media strategy across APAC, Europe, and India, aligning campaign execution with global go-to-market initiatives and pipeline goals. Manage up to $600k monthly budget for B2B, ecommerce, technology, D2C, BFSI, etc., across branding, traffic, sales and ROAS objectives. Conducted comprehensive competition analysis, creative strategies focused on audience psychology, current trends, market research, and consistent A/B testing to drive effective campaign results. For analytics and reporting, utilized tools like Google Analytics, Google Tag Manager, Looker Studio, Supermetrics, Power BI, Excel. For remote work and client communication, used Slack, Microsoft Teams, Zoom, Google Meet, ClickUp, Asana, Jira. Achieved >30% CPL reduction for BFSI clients, 2x ROAS improvement f
Senior Digital Marketing Analyst at IMMERSIVE RADICAL DIGIMEDIA
September 1, 2019 - March 1, 2021
Led end-to-end digital marketing strategy and execution across SEO, PPC, and Social Media Marketing for 15+ client accounts. Developed data-driven SEO and paid media strategies, improving search visibility, website traffic, and lead generation through competitive research and continuous optimization. Managed campaign planning, execution, and performance tracking, translating business objectives into measurable KPIs and ROI-focused outcomes. Owned weekly reporting, insights, and optimization recommendations, enabling stakeholders to make informed decisions. Authored scopes of work, strategy documents, and service extension proposals to strengthen client relationships and retention.
Digital Marketing Executive at PAZO
March 1, 2018 - August 1, 2019
Manage B2B technology marketing initiatives, devising strategies to drive domestic and international traffic via content syndication and multi-channel paid media. Define media plans and implementation strategies for LinkedIn Ads, Meta Ads, and Google Ads to accelerate top-of-funnel demand generation. Develop comprehensive Google Ads campaign strategy plans, overseeing setup and execution to meet aggressive lead generation targets. Optimize On-Page and Off-Page SEO through auditing and analysis to support organic pipeline health and search visibility.
Digital Marketing Specialist at PROVEN LOGIC
September 1, 2016 - August 1, 2017
Owned Demand Generation and website conversion targets, directly reporting to the CEO on pipeline impact and multi-channel campaign performance. Optimize landing pages and user journeys to create high-quality leads for the Sales Team, ensuring alignment with bottom-line revenue goals. Manage PPC campaigns for lead acquisition, utilizing keyword research and competitive analysis to uncover new pipeline opportunities.

Education

B.Tech in Electronics and Communication Engineering at SV College of Engineering, Tirupati, Andhra Pradesh
August 1, 2012 - June 1, 2016
B.Tech in Electronics and Communication Engineering at SV College of Engineering, Tirupati, Andhra Pradesh
August 1, 2012 - June 1, 2016
B. Tech in Electronics and Communication Engineering at SV College of Engineering, Tirupati, Andhra Pradesh
August 1, 2012 - June 1, 2016

Qualifications

Google Ads Certification
January 11, 2030 - March 2, 2026
Campaign Manager & DV360 Certification
January 11, 2030 - March 2, 2026
META Digital Marketing Certification
January 11, 2030 - March 2, 2026
LinkedIn Marketing Certification
January 11, 2030 - March 2, 2026
Google Ads & Programmatic Ads
January 11, 2030 - March 30, 2026
META Digital Marketing
January 11, 2030 - March 30, 2026
LinkedIn Marketing
January 11, 2030 - March 30, 2026
Google Ads & Programmatic Ads
January 11, 2030 - June 4, 2026
META Digital Marketing
January 11, 2030 - June 4, 2026
LinkedIn Marketing
January 11, 2030 - June 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services, Other, Healthcare