I help B2B SaaS brands and L&D providers turn their expertise into content that grabs actual attention, drives proper growth, and converts 'passive peepers' into repeat customers. You know your products, services, and mission inside and out. But if you don't have the time, the words, the systems, or the direction to speak to your audience in a way they understand and want what you have to offer, I've got your back. ๐—œ ๐—ฐ๐—ฎ๐—ป ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ: โ†’ Make your brand visible to your customers wherever they live (actually stands out). โ†’ Build content delivery systems that save time and stress while helping you grow. โ†’ Develop content and communications that help you win more prospects (and keep them). โ†’ Partner with your product teams and designers to create the best customer or user journey. โ†’ Create course content, toolkits, and resources that inspire, educate, and offer lasting value. โ†’ Convert more virtual window shoppers into valuable paying users, members, or customers. โ†’ Make complex topics accessible, clear as day, and dare I say - interesting and aspirational. ๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐—ผ๐—บ๐—ฒ ๐˜„๐—ถ๐—ป๐˜€ ๐—œ'๐—ฑ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ผ ๐˜๐—ฒ๐—น๐—น ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜: โ†’ Improving subscriptions and retention by developing a library of educational content and toolkits for The DMI's ever-growing membership portal. โ†’ Playing a central role in Seatfrog's big rebrand from both a content marketing and UX copywriting perspective. My words, ideas, and strategic thinking helped to secure an essential round of funding. โ†’ As the lead editor for Wolfson, I improved engagement, editorial consistency, and search authority for every brand in the portfolio. My 'Step into Spring' campaign also generated ยฃ44,986.33 in revenue in just two weeks. I've also worked with Uber, Mashable, VICE Munchies, GoDaddy, Directive Consulting, The Guardian, and Soundstripe. Now I want to work with you. Drop me a DM to Start Words (with me). ๐—ช๐—ต๐—ฎ๐˜ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜€๐—ฎ๐˜† ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—บ๐—ฒ: "Daniel and I have worked together on multiple projects over the years, and each time he has consistently delivered great work for sometimes challenging briefs and tight deadlines. He always goes above and beyond to a very high level of detail. When creative copy is required, he covers all bases, usually with the perfect level of humour. A pleasure to work with."โ€”Elizabeth Hall, Seatfrog โ€œDan is a talented and versatile writer. He has a broad range of knowledge about the music industry and delivers high-quality and creative content in a timely manner.โ€โ€”Frederic Sahyouni, COO, Dotted Music Marketing Agencyโ€ฆ

Daniel Hughes

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I help B2B SaaS brands and L&D providers turn their expertise into content that grabs actual attention, drives proper growth, and converts 'passive peepers' into repeat customers. You know your products, services, and mission inside and out. But if you don't have the time, the words, the systems, or the direction to speak to your audience in a way they understand and want what you have to offer, I've got your back. ๐—œ ๐—ฐ๐—ฎ๐—ป ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ: โ†’ Make your brand visible to your customers wherever they live (actually stands out). โ†’ Build content delivery systems that save time and stress while helping you grow. โ†’ Develop content and communications that help you win more prospects (and keep them). โ†’ Partner with your product teams and designers to create the best customer or user journey. โ†’ Create course content, toolkits, and resources that inspire, educate, and offer lasting value. โ†’ Convert more virtual window shoppers into valuable paying users, members, or customers. โ†’ Make complex topics accessible, clear as day, and dare I say - interesting and aspirational. ๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐—ผ๐—บ๐—ฒ ๐˜„๐—ถ๐—ป๐˜€ ๐—œ'๐—ฑ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ผ ๐˜๐—ฒ๐—น๐—น ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜: โ†’ Improving subscriptions and retention by developing a library of educational content and toolkits for The DMI's ever-growing membership portal. โ†’ Playing a central role in Seatfrog's big rebrand from both a content marketing and UX copywriting perspective. My words, ideas, and strategic thinking helped to secure an essential round of funding. โ†’ As the lead editor for Wolfson, I improved engagement, editorial consistency, and search authority for every brand in the portfolio. My 'Step into Spring' campaign also generated ยฃ44,986.33 in revenue in just two weeks. I've also worked with Uber, Mashable, VICE Munchies, GoDaddy, Directive Consulting, The Guardian, and Soundstripe. Now I want to work with you. Drop me a DM to Start Words (with me). ๐—ช๐—ต๐—ฎ๐˜ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜€๐—ฎ๐˜† ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—บ๐—ฒ: "Daniel and I have worked together on multiple projects over the years, and each time he has consistently delivered great work for sometimes challenging briefs and tight deadlines. He always goes above and beyond to a very high level of detail. When creative copy is required, he covers all bases, usually with the perfect level of humour. A pleasure to work with."โ€”Elizabeth Hall, Seatfrog โ€œDan is a talented and versatile writer. He has a broad range of knowledge about the music industry and delivers high-quality and creative content in a timely manner.โ€โ€”Frederic Sahyouni, COO, Dotted Music Marketing Agencyโ€ฆ

Available to hire

I help B2B SaaS brands and L&D providers turn their expertise into content that grabs actual attention, drives proper growth, and converts โ€˜passive peepersโ€™ into repeat customers.

You know your products, services, and mission inside and out.

But if you donโ€™t have the time, the words, the systems, or the direction to speak to your audience in a way they understand and want what you have to offer, Iโ€™ve got your back.

๐—œ ๐—ฐ๐—ฎ๐—ป ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ:

โ†’ Make your brand visible to your customers wherever they live (actually stands out).
โ†’ Build content delivery systems that save time and stress while helping you grow.
โ†’ Develop content and communications that help you win more prospects (and keep them).
โ†’ Partner with your product teams and designers to create the best customer or user journey.
โ†’ Create course content, toolkits, and resources that inspire, educate, and offer lasting value.
โ†’ Convert more virtual window shoppers into valuable paying users, members, or customers.
โ†’ Make complex topics accessible, clear as day, and dare I say - interesting and aspirational.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐—ผ๐—บ๐—ฒ ๐˜„๐—ถ๐—ป๐˜€ ๐—œโ€™๐—ฑ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ผ ๐˜๐—ฒ๐—น๐—น ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜:

โ†’ Improving subscriptions and retention by developing a library of educational content and toolkits for The DMIโ€™s ever-growing membership portal.

โ†’ Playing a central role in Seatfrogโ€™s big rebrand from both a content marketing and UX copywriting perspective. My words, ideas, and strategic thinking helped to secure an essential round of funding.

โ†’ As the lead editor for Wolfson, I improved engagement, editorial consistency, and search authority for every brand in the portfolio. My โ€˜Step into Springโ€™ campaign also generated ยฃ44,986.33 in revenue in just two weeks.

Iโ€™ve also worked with Uber, Mashable, VICE Munchies, GoDaddy, Directive Consulting, The Guardian, and Soundstripe.

Now I want to work with you. Drop me a DM to Start Words (with me).

๐—ช๐—ต๐—ฎ๐˜ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜€๐—ฎ๐˜† ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—บ๐—ฒ:

โ€œDaniel and I have worked together on multiple projects over the years, and each time he has consistently delivered great work for sometimes challenging briefs and tight deadlines. He always goes above and beyond to a very high level of detail. When creative copy is required, he covers all bases, usually with the perfect level of humour. A pleasure to work with.โ€โ€”Elizabeth Hall, Seatfrog

โ€œDan is a talented and versatile writer. He has a broad range of knowledge about the music industry and delivers high-quality and creative content in a timely manner.โ€โ€”Frederic Sahyouni, COO, Dotted Music Marketing Agency

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Work Experience

Content Writer and Repurposing Specialist (Contract) at Content 10X
February 1, 2026 - June 30, 2026
Managed client communications and content delivery both virtually and in person. Produced data-driven content, copy, and case studies for B2B projects and initiatives. Wrote and delivered a range of B2B content including case studies, blog posts, and social copy. Ghostwrote executive LinkedIn content and developed editorial ideas for the agencyโ€™s founder.
Strategic Content Manager & Copywriter (Fractional) at Wearisma
May 1, 2025 - January 31, 2026
Designed and delivered efficient content creation processes across platforms. Produced B2B SaaS email marketing, nurture funnels, and marketing assets with the sales team. Boosted conversion rates through paid and organic social media campaigns and PR relationships. Developed event talk tracks, storyboards, graphics, and case study video scripts to elevate brand visibility. Created brand style guides and provided editorial mentorship. Supported securing three new high-value clients through campaign copy and strategy.
Lead Copy Editor & Content Writer at Wolfson Brands
August 1, 2023 - November 30, 2024
Led voice and editorial consistency initiatives across wellness brands. Introduced AI-driven editorial workflows and provided team coaching. Produced SEO-driven long-form content, UX copy, and paid social media campaigns. Performed strategic SEO and GEO content audits for the companyโ€™s core sales and marketing assets. Coached the team on AI workflows and delegated responsibilities to improve content delivery outcomes, including a targeted email campaign generating ยฃ44,986 revenue in two weeks.
UX Copywriter & Content Marketing Strategist (Contract) at Seatfrog
August 1, 2022 - September 30, 2023
Led end-to-end content strategy for the companyโ€™s rebrand and marketing campaigns. Created tone-of-voice guidelines, UX copy, and PR content with the CMO and CEO. Developed an improved user journey for the brandโ€™s new bookings app. Supported securing vital funding by developing a mission-led TO V blueprint.
SEO Content Writer & Brand Copywriter (Contract) at GoDaddy
June 1, 2019 - Present
Improved visibility and retention with SEO articles for the GoDaddy Garage blog and design templates. Created accessible B2B content ideas and designs using existing engagement data and analytics, including expanding the brandโ€™s accessibility content library for neurodivergent users.
Content Writer & Strategist (Freelance) at The Digital Marketing Institute
September 1, 2016 - January 1, 2019
Raised membership rates with educational content including toolkits, case studies, and white papers. Developed L&D communications and optimised existing content for the Membership Hub. Co-developed practical marketing toolkits that supported increased membership sign-ups.
Content Publishing Executive at Red Letter Days
November 1, 2011 - July 31, 2016
Wrote targeted SEO-optimised copy for products and site landing pages. Created content for promotional materials in both digital and print formats. Planned and regularly wrote content strategies for the company blog. Handled guest blogging, blogger outreach, and affiliate relationship building. Maintained copy style guidelines and tone of voice across all media. Played a vital role in building the official brand blog and transforming it into a profitable publication from the ground up.

Education

National Diploma in Music Technology, Audio Engineering & Journalism (A-level equivalent: Merit, Aโ€“C) at Reading College School of Art & Design
January 1, 2004 - August 4, 2026
National Diploma (Music Technology, Audio Engineering & Journalism) โ€” Grade Merit, Aโ€“C equivalent at Reading College (School of Art & Design)
January 1, 2004 - January 1, 2004

Qualifications

Certificate in SEO Copywriting
January 11, 2030 - August 4, 2026
Certified Digital Content Marketing Associate
January 11, 2030 - August 4, 2026
UX Copywriting Award: UX Writing Academy
January 11, 2030 - August 4, 2026
Understanding Autism
January 11, 2030 - August 4, 2026
Content Design Fundamentals
January 11, 2030 - August 4, 2026
SEO Content Strategy Training: Surfer SEO Academy
January 11, 2030 - August 4, 2026
Mental Health in the Workplace Practitioner
January 11, 2030 - August 4, 2026
Certificate in SEO Copywriting (IDM Institute of Direct & Digital Marketing)
January 11, 2030 - August 4, 2026
Certified Digital Content Marketing Associate (The Digital Marketing Institute)
January 11, 2030 - August 4, 2026
UX Copywriting Award (UX Writing Academy)
January 11, 2030 - August 4, 2026
Understanding Autism (University of Kent)
January 11, 2030 - August 4, 2026
Content Design Fundamentals (The GDS Academy)
January 11, 2030 - August 4, 2026
SEO Content Strategy Training (Surfer SEO Academy)
January 11, 2030 - August 4, 2026
Mental Health in the Workplace Practitioner (i-act)
January 11, 2030 - August 4, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet