Devin Jensen
Available to hire
CRM marketing leader with 10+ years driving retention, growth, and customer lifetime value for brands across SaaS, travel, hospitality, healthcare, and e-commerce. Experienced in owning the full customer lifecycle from acquisition and onboarding through reactivation and loyalty, across customer databases of 500k to 1M+ customers.
Proven track record deploying 400M+ annual messages and managing programs generating $250M+ in influenced revenue. Deep hands-on expertise in Braze, Klaviyo, and HubSpot, using segmentation, data orchestration, and test-and-learn frameworks to turn insights into revenue growth.
I provide consulting and hands-on builds for clients launching new products, services, and businesses in high growth stages. Specialising in athletic/outdoor apparel, health & wellness, adventure sports, and destination travel. Expertise in CRM lifecycle, Klaviyo Email & SMS, Shopify e-commerce, Hubspot CRM, SendGrid transactions, ActiveCampaign, custom integrations, platform migration/ optimisation, AI tools, and workflow automation.
Skills
Language
Work Experience
Marketing Ops & Account Manager at Fullsteam
April 1, 2025 - February 1, 2026Owned CRM data and marketing channels across 3M+ active customer databases in the US for specialty retail verticals, driving acquisition, retention, and repeat-purchase revenue via targeted data-led campaigns. Managed operations for 20+ B2C franchise/footwear retailers, deploying 72M+ messages annually across email and SMS contributing to $50M in client customer revenue. Built and optimized customer journeys converting new buyers into subscribers and repeat business using behavioral triggers, loyalty incentives, and personalized reactivation flows. Designed complex audience logic using behavior, tenure, purchase frequency, and customer value signals, and ran ongoing A/B and test-and-learn programs to optimize conversion performance.
Sr. CRM Marketing Manager at Strike Copy
February 1, 2025 - PresentRemote owner of end-to-end email & SMS lifecycle marketing programs for multiple international e-commerce brands, owning strategy, planning, implementation, QA, deployment, and cross-team project management. Drives revenue performance and retention through data-led optimization, delivering consistent 20%–30% YoY growth. Produces executive reporting on key metrics including attribution and journey performance to identify gaps and continuously improve outcomes through multivariate testing across channels.
Sr. CRM Marketing Manager at Saint Luke's University Health Network
September 1, 2023 - September 1, 2024CRM lead responsible for full lifecycle strategy across an 800k+ patient database, including segmentation architecture, growth, optimization, and recurring data hygiene. Directed lifecycle marketing for a major hospital network, developing engagement journeys that drove new medical appointments across multiple clinical units and recurring patient retention programs. Ensured HIPAA compliance across messaging, data handling, and subscriber consent workflows while maintaining deliverability and subscriber trust at scale. Deployed Monday.com to streamline campaign project operations, accelerating delivery cycles and improving cross-functional visibility.
Director of Marketing Operations at Intopia
September 1, 2022 - August 1, 2023Led CRM marketing operations for major hospitality and travel brands including Vail Resorts and Powdr Corp, managing multiple customer databases of 1M+ subscribers across loyalty, transactional, and promotional channels. Conceptualized and built new lifecycle and transactional email products from the ground up using API integrations and Liquid templating, delivering dynamic personalized travel itineraries that increased post-booking engagement and repeat bookings. Managed high-volume deployment of 400M+ emails and 1.8M SMS annually while maintaining industry-leading deliverability using SPF/DKIM/DMARC governance and best practices. Managed and mentored a cross-functional team, leading sprint planning and upskilling in segmentation and automation best practices and supporting career development as teams scaled.
CRM Marketing Operations & Account Manager at Intopia
July 1, 2016 - August 1, 2022Served as primary strategist and CRM architect for 15 high-value international B2C accounts across North America, Canada, and Australia ski and destination travel brands, achieving 90% client retention over seven years with consistent 10%–20% YoY growth. Built SQL-based audience models incorporating RFM and behavior data to enable highly personalized lifecycle journeys from onboarding through reactivation and win-back. Ran systematic programs across creative, messaging, frequency, and channel mix, translating data insights into campaign improvements that demonstrably lifted retention and repeat-purchase rates.
Implementation & Onboarding Manager at Intopia
July 1, 2015 - August 1, 2016Reduced client onboarding time by ~25% through standardized processes and strategic project management, improving adoption rates and accelerating time-to-first campaign for new accounts. Managed enterprise-level IP warming and email authentication (SPF, DKIM, DMARC) to establish deliverability infrastructure for high-volume B2C sending environments.
Contract at Self Employed
May 5, 2014 - PresentIntermittent consulting and hands-on builds for clients launching new products, services, and businesses in high growth stages. CRM lifecycle, Klaviyo Email & SMS, Shopify e-commerce, Hubspot CRM, SendGrid transactions, custom integrations, platform migrations, AI tools, workflow automation.
Education
Web Design & New Media at Academy of Art University
January 1, 2010 - January 1, 2014Global Studies Programme at Long Island University London
January 11, 2030 - July 20, 2026Qualifications
Industry Experience
Software & Internet, Travel & Hospitality, Healthcare, Retail, Financial Services
Skills
Hire a Marketing Consultant
We have the best marketing consultant experts on Twine. Hire a marketing consultant in Brisbane today.