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I’m an experienced designer with international experience across FMCG, D2C, and retail brands, including time at Design Bridge and Philips Design in Amsterdam. Over the past decade, I’ve helped businesses in New Zealand transform and grow their brands through strategic design, positioning, and customer-focused thinking. Most recently, I helped J’AIME patisserie evolve from a small local business into a nationally recognised brand through a strategic rebrand and repositioning of its offer. My approach combines commercial thinking, customer insight, and refined creative direction to deliver meaningful brand transformation and long-term growth.…I’m an experienced designer with international experience across FMCG, D2C, and retail brands, including time at Design Bridge and Philips Design in Amsterdam. Over the past decade, I’ve helped businesses in New Zealand transform and grow their brands through strategic design, positioning, and customer-focused thinking. Most recently, I helped J’AIME patisserie evolve from a small local business into a nationally recognised brand through a strategic rebrand and repositioning of its offer. My approach combines commercial thinking, customer insight, and refined creative direction to deliver meaningful brand transformation and long-term growth.

Denise M

Brand Designer, Brand Strategist, Art Director, +2

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I’m an experienced designer with international experience across FMCG, D2C, and retail brands, including time at Design Bridge and Philips Design in Amsterdam. Over the past decade, I’ve helped businesses in New Zealand transform and grow their brands through strategic design, positioning, and customer-focused thinking. Most recently, I helped J’AIME patisserie evolve from a small local business into a nationally recognised brand through a strategic rebrand and repositioning of its offer. My approach combines commercial thinking, customer insight, and refined creative direction to deliver meaningful brand transformation and long-term growth.…I’m an experienced designer with international experience across FMCG, D2C, and retail brands, including time at Design Bridge and Philips Design in Amsterdam. Over the past decade, I’ve helped businesses in New Zealand transform and grow their brands through strategic design, positioning, and customer-focused thinking. Most recently, I helped J’AIME patisserie evolve from a small local business into a nationally recognised brand through a strategic rebrand and repositioning of its offer. My approach combines commercial thinking, customer insight, and refined creative direction to deliver meaningful brand transformation and long-term growth.

Available to hire

I’m an experienced designer with international experience across FMCG, D2C, and retail brands, including time at Design Bridge and Philips Design in Amsterdam.
Over the past decade, I’ve helped businesses in New Zealand transform and grow their brands through strategic design, positioning, and customer-focused thinking. Most recently, I helped J’AIME patisserie evolve from a small local business into a nationally recognised brand through a strategic rebrand and repositioning of its offer.
My approach combines commercial thinking, customer insight, and refined creative direction to deliver meaningful brand transformation and long-term growth.